Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Added Value in Dairy, Milk and Cream market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alice Baker, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Animal welfare attracts strong consumer interest. Recent negative publicity around the dairy industry adds further urgency for high-welfare dairy systems to tangibly demonstrate their credentials to consumers. High-welfare products will also need a prominent positioning in-store to disrupt most people’s habitual approach to buying milk.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
This Report examines the UK retail market for milk, milk drinks
and cream, including products sold via doorstop delivery as well
as retail outlets. Sales of milk within the catering and industrial
sectors, as well as welfare milk supplies, are excluded, though
reference may be made to these where relevant.
Mintel’s definition includes:
- White Milk: Fresh, ambient and powdered formats. Cow’s milk
in all types including semi-skimmed, skimmed etc, other animal
milks such as goat’s milk and non-dairy unflavoured plant-based
milks (eg soya milk, almond milk).
- Cream: Fresh, ambient and aerosol formats.
- Flavoured Milk: Flavoured animal and plant-based milks, milk
flavourings (eg Nesquik, Crusha).
- Baby milk
- Fermented milk drinks and yogurt drinks
- Fruit juice smoothies made with milk/cream/yogurt where the
dairy component is not the major constituent
What you need to know
Estimated at £4.1 billion in 2017, the UK milk, milk drinks and
cream market saw values fall by 2.6% over 2012-17, mainly as a
result of price volatility in the dominant white milk segment. White
milk and cream are anticipated to see volume sales declines
going forward, but flavoured milk should see further, though
diminishing, growth. Therefore value sales of milk, milk drinks
and cream are projected to rise by 1.2% to reach £4.2 billion and
volume sales to fall by 1.3% to 5.6 billion litres by 2022.
Milk’s role as a household staple is undeniable as 96% of UK
adults use milk of some kind. Standard cow’s milk remains the
most widely used type at 86%, unchanged from last year. High
animal welfare is a promising area for companies to explore, while
there is a need for the industry to promote milk’s health benefits