Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Air Care market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Richard Hopping, a leading analyst in the Household and Brand sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although scent is a vital part of the air care category, many people still look towards the category for pure function: removing odours. As a result, fragrance-free products may provide a future area of growth as brands try to allay concerns over ingredients, and reduce discouraging factors such as scents being too artificial or too strong.
Household and Brand Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
For the purposes of this Report, Mintel has used the following
The Report examines the retail market for the following air care
- Aerosol and pump sprays
- Continuous electrical air fresheners, including plug-ins and
battery-operated/automatic sprays, including timed release
- Continuous non-electrical air fresheners, including blocks/
gels, non-battery-powered click sprays and scented oils/reed
- Scented candles and oil burners
- Kitchen appliance fresheners
- Carpet/vacuum fresheners
- Car fresheners
Excluded from market size data in this Report are fabric
fresheners (for upholstery and clothing), incense and household
fragrances primarily used for repelling insects (eg citronella),
although usage of incense is examined in the consumer research.
Market size data covers products sold through supermarkets,
convenience stores, discounters and chemists/drugstores.
Sales of products through retailers of housewares such as
department stores, home furnishing stores, card and gift
shops, beauty stores, garden centres and internet specialists
are excluded. For car fresheners, estimates of sales through
DIY/car shops are included.