UK Amazon: A Shopper's Perspective Market Report
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report focuses on Amazon, and how consumers in the UK shop with the retailer as well as their attitudes towards the Amazon offering and its position in the market. To achieve this, it combines specially commissioned consumer research delving into how consumers interact with Amazon alongside brand research and market data to place Amazon into the context of the wider market.
For a broader look at the online retail market in the UK, see Mintel’s Online Retailing Report
Key points included
- Amazon: destroying the high street or providing the platform for the next generation?
- Amazon: what is the next frontier?
- Can you win against Amazon?
What you need to know
Amazon is the largest online retailer in the UK holding, as of 2017, a 23% share of all online retail sales. A book specialist turned general merchandiser, and more recently, grocery retailer, there are few retail sectors that have not felt the impact of Amazon and its army of marketplace sellers.
Amazon launched in the UK in 1998, and in twenty years the retailer has grown to become ubiquitous amongst online users’ shopping habits. In the year to October 2018, 86% of consumers shopped with the retailer, with 70% of these customers shopping at least on a monthly basis with Amazon.
With the vast majority of online users already using the site, Amazon’s growth, away from consumer electronics and cloud computing, is coming from encouraging existing customers to do more of their online shopping via the site. Indeed, 21% of Amazon shoppers say they have increased their use of the retailer in the past year, compared to just 13% who said they had used Amazon less.
Expert analysis from a specialist in the field
Written by Nick Carroll, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Amazon is the arch disruptor in a period of evolution for UK retail. The size of the business and its relentless focus on customer-facing innovation has meant it has invested in and led on many trends that have come to define 21st century retail. However, at present, it is not all conquering, leaving both room for its growth and for rivals to fight back. Nick Carroll
Senior Retail Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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