UK Attitudes to Low/No/Reduced Sugar Soft Drinks Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Attitudes to Low/No/Reduced Sugar Soft Drinks market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report examines consumer usage of and attitudes towards L/N/R (low, no and reduced) sugar soft drinks and the wider issue of healthiness in soft drinks. For the purposes of this report, soft drinks are taken to include carbonated soft drinks, fruit juice, juice drinks, smoothies, bottled water, flavoured milk, sport drinks, energy drinks, squash cordials and RTD (Ready-To-Drink) tea and coffee.
Hot drinks, alcoholic drinks and alcohol-free variants thereof, as well as meal replacement drinks, are excluded from this Report. Tap water is not defined as a soft drink. The detailed regulatory definitions of low, no, and reduced sugar and calorie thresholds are provided in the Appendix.
Key points covered
- Health is on most people’s radars in drinks choice, but there’s little scrutiny of details
- Less sweet drinks warrant attention, sugar concerns remain a barrier
- ‘No added sugar’ claims are most sought for health
What you need to know
The public spotlight on the healthiness of soft drinks has not gone unnoticed by consumers, most people now thinking of this in their soft drinks choice at least most of the time. However, this only partly translates into action at the point of choice, flavour taking the lead as the top factor checked.
Sugar is by far the leading consideration when it comes to the healthiness of soft drinks. However, added and intrinsic sugar continue to divide people, the former in the lead, with very few people seeking both. Meanwhile, nutrition details or ingredients get overlooked by most when choosing a dink. This puts the onus on healthier drinks to put their credentials forward in a prominent and easy-to-grasp manner to fully benefit from them. It also underlines the formidable task still facing the PHE (Public Health England) in helping consumers navigate their drinks choice.
Healthy drinks and communicating such credentials in a compelling way continue to warrant attention, given their scope to keep users engaged. While a sizeable minority of people report reduced intake of soft drinks, those seeing their drinks choices as always healthy are the most likely to be drinking more.
Expert analysis from a specialist in the field
Written by Kiti Soininen, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The public spotlight on soft drinks has ensured that most users claim to try to make healthy choices at least most of the time. However, this typically stops at checking the added-sugar credentials of drinks, very few people scrutinising their ingredients or nutrition details. This puts the onus on healthier drinks to prominently communicate their permissible credentials, in the most relevant terms for consumers, to fully benefit from such selling points.
Head of UK Food, Drink and Foodservice Research
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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