Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

UK Attitudes Toward Casual Dining Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Attitudes Toward Casual Dining market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report will examine consumer attitudes toward the casual dining segment. It will investigate frequency of visitation to casual restaurants,drivers, and consumer behaviours.

Most casual dining chains sell alcoholic beverages and offer takeaway/home delivery services.

Premium casual dining chains offer full table service dining experiences with high exit prices as a result of steak or lobsterbased dishes. Examples include: Gaucho, Brasserie Blanc, Loch Fyne.

Midmarket casual dining chains offer fast efficient full table service with price propositions at under £20 per head. Examples include: Wagamama, Côte, Prezzo.

Fast casual dining chains usually offer limited table service, and emphasise customisation of dishes. In some establishments, diners may have to select and order items and pay before dining. Menu prices tend to be between midmarket casual dining and fast food chains. Examples include GBK (Gourmet Burger Kitchen), Nando’s.

Casual restaurants that are open all day, from serving breakfast in the morning to dinner in the evening are known as allday dining. Examples include: Bill’s, Carluccio’s, Loungers.

Expert analysis from a specialist in the field

Written by Trish Caddy, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Gone are the days of restaurants operating with a one-size-fits-all business model. Brands have to decide if they want to go back to basics and provide intimate dining experiences for older diners or become a ‘third space’ for young people to hang out over food and drink Trish Caddy
Senior Foodservice Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Pressure mounts on the out-of-home sector
              • Companies and brands
                • Site numbers in decline
                  • Figure 1: Selected casual dining restaurants in the UK, by outlet numbers, 2016-19
                • Changes in distribution
                  • Spin-off brands
                    • Dark kitchens
                      • The consumer
                        • Pub restaurants appeal to all ages
                          • Figure 2: Venues visited/ordered from, February 2019
                        • Scope for romantic meals for two
                          • Figure 3: Dining companions for eat-in versus takeaway/delivery occasions, February 2019
                        • Consumers without kids are driving weekday takeaways
                          • Figure 4: Days of the week usage for eat-in versus takeaway occasions, February 2019
                        • More over-45s eat lunches at a casual dining restaurant
                          • Figure 5: Eat-in/takeaway meal occasions, February 2019
                        • Most are drawn to price promotions
                          • Figure 6: Behaviours/interest in casual dining restaurant eat-in activities, February 2019
                        • Younger Millennials drive grab-and-go meals
                          • Figure 7: Behaviours/interest in casual dining restaurant takeaway/delivery activities, February 2019
                        • Casual dining consumers have a strong moral judgement
                          • Figure 8: Eating out attitudes, February 2019
                        • What we think
                        • Issues and Insights

                          • Tackling the blurring boundaries between dine-in and takeaway
                            • The facts
                              • The implications
                                • Restaurant venues are becoming experiential destinations
                                  • The facts
                                    • The implications
                                      • Restaurants are expected to be accountable for ethical practices
                                        • The facts
                                          • The implications
                                          • The Market – What You Need to Know

                                            • Pressure mounts on the out-of-home sector
                                              • Hospitality recruitment is weak
                                                • Saving activity is strongest
                                                • Market Drivers

                                                  • Saving activity is strongest
                                                    • Figure 9: Trends in what extra money is spent on, June 2017-January 2019
                                                  • Hospitality recruitment is weak
                                                    • Figure 10: Occupation, by employment status, October 2015-September 2016 – October 2017-September 2018
                                                  • Ethical practices are important
                                                    • Pay
                                                      • Figure 11: NMW and NLW rates
                                                    • Tipping
                                                      • Waste
                                                        • Calorie content reduction
                                                          • Sugar reduction targets
                                                            • Salt reduction targets
                                                            • Companies and Brands – What You Need to Know

                                                              • Site numbers in decline
                                                                • Jamie Oliver Restaurant Group's changes in distribution
                                                                  • Prezzo the least innovative brand of all
                                                                    • Spin-off brands
                                                                      • Dark kitchens: off-site versus in-house
                                                                      • Market Share

                                                                          • Overview
                                                                            • Figure 12: Selected casual dining restaurants in the UK, by outlet numbers, 2016-19
                                                                          • BRG (Boparan Restaurant Group)
                                                                            • TRG (The Restaurant Group)
                                                                              • Fulham Shore
                                                                                • Turtle Bay
                                                                                • Competitive Strategies

                                                                                  • Refurbishment
                                                                                    • Distribution changes
                                                                                    • Launch Activity and Innovation

                                                                                      • Drinks-focused restaurants
                                                                                        • Co-working spaces
                                                                                          • Reservations technology
                                                                                            • Feedback marketing
                                                                                              • Grab-and-go
                                                                                                • Kiosks
                                                                                                  • Spin-off brands
                                                                                                    • Figure 13: Example of ZA by PizzaExpress, March 2019
                                                                                                  • Click-and-collect
                                                                                                    • Figure 14: Examples of click-and-collect options
                                                                                                  • Dark kitchens
                                                                                                    • Off-site
                                                                                                      • In-house
                                                                                                      • Brand Research

                                                                                                          • Brand map
                                                                                                            • Figure 15: Attitudes towards and usage of selected brands, February 2019
                                                                                                          • Key brand metrics
                                                                                                            • Figure 16: Key metrics for selected brands, February 2019
                                                                                                          • Brand attitudes: JD Wetherspoon is most trusted and offers most value for money
                                                                                                            • Figure 17: Attitudes, by brand, February 2019
                                                                                                          • Brand personality: JD Wetherspoon and Pizza Hut on a par as most boring
                                                                                                            • Figure 18: Brand personality – Macro image, February 2019
                                                                                                          • Wagamama is most authentic and healthy
                                                                                                            • Figure 19: Brand personality – Micro image, February 2019
                                                                                                          • Brand analysis
                                                                                                            • Wagamama has a premium image despite low participation
                                                                                                              • Figure 20: User profile of Wagamama, February 2019
                                                                                                            • Nando’s scores highest in customer satisfaction
                                                                                                              • Figure 21: User profile of Nando’s, February 2019
                                                                                                            • Wetherspoon is the most trusted and offers the best value
                                                                                                              • Figure 22: User profile of Wetherspoon, February 2019
                                                                                                            • Pizza Hut is the most family-friendly restaurant
                                                                                                              • Figure 23: User profile of Pizza Hut, February 2019
                                                                                                            • More needs to be done to improve GBK’s value perceptions
                                                                                                              • Figure 24: User profile of GBK, February 2019
                                                                                                            • Prezzo the least innovative brand of all
                                                                                                              • Figure 25: User profile of Prezzo, February 2019
                                                                                                          • The Consumer – What You Need to Know

                                                                                                            • 87% of Brits have visited/ordered from casual dining restaurants
                                                                                                              • Scope for romantic meals for over-45s
                                                                                                                • Pub restaurants appeal to all ages
                                                                                                                  • Burger/chicken restaurants fail to attract older diners
                                                                                                                    • Consumers without kids are driving weekday takeaways
                                                                                                                      • More over-45s eat lunches at a casual dining restaurant
                                                                                                                        • Potential for bespoke celebratory food and drink packages
                                                                                                                          • Casual dining consumers have a strong moral judgement
                                                                                                                          • Overall Usage

                                                                                                                            • Five in six Brits have visited/ordered from casual dining restaurants
                                                                                                                              • Figure 26: Overall usage of casual dining restaurants, February 2019
                                                                                                                            • More Brits eat in at casual dining restaurants than order takeaway
                                                                                                                              • Figure 27: Overall usage of casual dining restaurants, February 2019
                                                                                                                          • Dining Companions

                                                                                                                            • While women drive demand for sharing experiences…
                                                                                                                              • Figure 28: Dining companions for eat-in versus takeaway/delivery occasions, February 2019
                                                                                                                            • …more men are eating by themselves
                                                                                                                              • Scope for romantic meals for over-45s
                                                                                                                              • Popularity of Casual Dining Venue Types

                                                                                                                                • Pub restaurants appeal to all ages
                                                                                                                                  • Figure 29: Venues visited/ordered from, February 2019
                                                                                                                                • Under-45s more likely to visit other restaurant types
                                                                                                                                  • British cafés have become hip with under-45s…
                                                                                                                                    • Figure 30: Example of a British café – E.Pellicci (London)
                                                                                                                                  • …as have ethnic restaurants
                                                                                                                                  • Eat-in vs Takeaway Usage

                                                                                                                                    • Burger/chicken restaurants lose its grip on older diners
                                                                                                                                      • Figure 31: Venues visited/ordered from, February 2019
                                                                                                                                    • Restaurant diners like to mix it up
                                                                                                                                        • Figure 32: Repertoire of types of casual dining venues visited to eat in, February 2019
                                                                                                                                      • Takeaway consumers are less adventurous
                                                                                                                                          • Figure 33: Repertoire of types of casual dining venues visited to order takeaway, February 2019
                                                                                                                                      • Days of the Week Usage

                                                                                                                                        • Weekday takeaway: focus on consumers without kids
                                                                                                                                          • Figure 34: Days of the week usage for eat-in versus takeaway occasions, February 2019
                                                                                                                                        • Saturday eat-in: focus on young families
                                                                                                                                          • Friday takeaway: focus on full-time workers
                                                                                                                                            • Figure 35: Days of the week usage for takeaway occasions, by dining companions for takeaway occasions, February 2019
                                                                                                                                          • Weekday eat-in: focus on over-45s
                                                                                                                                            • Figure 36: Days of the week usage for eat-in occasions, by dining companions for eat-in occasions, February 2019
                                                                                                                                          • Friday eat-in: focus on Gen Z
                                                                                                                                          • Meal Occasions

                                                                                                                                            • Lunch eat-in: focus on over-45s
                                                                                                                                              • Figure 37: Eat-in/takeaway meal occasions, February 2019
                                                                                                                                            • Breakfast and dinner eat-in: focus on young professionals
                                                                                                                                              • Figure 38: Examples of casual dining breakfast, 2018-19
                                                                                                                                              • Figure 39: Eat-in meal occasions, by dining companions for eat-in occasions, February 2019
                                                                                                                                            • Breakfast and lunch takeaway: focus on city dwellers
                                                                                                                                              • Figure 40: Examples of meal deals, 2019
                                                                                                                                              • Figure 41: Takeaway meal occasions, by dining companions for takeaway occasions, February 2019
                                                                                                                                            • Dinner takeaway: focus on over-45s
                                                                                                                                            • Interest in Innovations

                                                                                                                                              • Most are drawn to price promotions
                                                                                                                                                • Figure 42: Behaviours/interest in casual dining restaurant eat-in activities, February 2019
                                                                                                                                              • Potential for restaurants to specifically target at celebratory occasions
                                                                                                                                                • Figure 43: Behaviours/interest in casual dining restaurant eat-in activities, by dining companions for eat-in occasions, February 2019
                                                                                                                                              • Gender differences in innovations – Eat-in
                                                                                                                                                • Men drive non-food activities
                                                                                                                                                  • Figure 44: Coffee Tasting with Curators Coffee, March 2019
                                                                                                                                                • Demand for non-food activities across the board
                                                                                                                                                  • Figure 45: Behaviours/interest in casual dining restaurant eat-in activities, by dining companions for eat-in occasions, February 2019
                                                                                                                                                • Men drive digital feedback marketing
                                                                                                                                                  • Figure 46: Examples of restaurants with test kitchens, 2017
                                                                                                                                                • Women interested in money-saving loyalty schemes
                                                                                                                                                  • Women interested in tailored menus for special events
                                                                                                                                                    • Generational differences in innovations – takeaway
                                                                                                                                                      • Figure 47: Behaviours/interest in casual dining restaurant takeaway/delivery activities, February 2019
                                                                                                                                                    • Younger Millennials drive digital feedback marketing
                                                                                                                                                      • Younger Millennials drive grab-and-go meals
                                                                                                                                                        • Younger Millennials drive food delivery to non-home locations
                                                                                                                                                        • Eating Out Attitudes

                                                                                                                                                          • Strong consumer sentiment toward ethical practices
                                                                                                                                                            • Figure 48: Eating out attitudes, February 2019
                                                                                                                                                          • Targeting over-45s
                                                                                                                                                            • Size matters
                                                                                                                                                              • Health matters
                                                                                                                                                                • Turning up for their reservation
                                                                                                                                                                  • Quiet please
                                                                                                                                                                    • Make them feel exclusive
                                                                                                                                                                      • Targeting under-45s
                                                                                                                                                                        • Less is more
                                                                                                                                                                          • A third space
                                                                                                                                                                            • Cocktails for working mums – CHAID analysis
                                                                                                                                                                                • Figure 49: Attitudes towards casual dining – CHAID – Tree output, February 2019
                                                                                                                                                                            • Appendix – Data Sources, Abbreviations, and Supporting Information

                                                                                                                                                                                • Abbreviations
                                                                                                                                                                                  • Consumer research methodology
                                                                                                                                                                                    • CHAID Methodology
                                                                                                                                                                                      • Figure 50: Attitudes towards casual dining restaurants – CHAID – Table output, February 2019
                                                                                                                                                                                      • Figure 50: Attitudes towards casual dining restaurants – CHAID – Table output, February 2019 (cont)