UK Attitudes towards Cooking in the Home market report
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Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Cooking in the Home market, and the behaviours, preferences and habits of the consumer.
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Topics covered in this Report
This Report looks at consumers’ behaviours and attitudes related to cooking in the home. It explores how households cook most often, the behaviour of home cooks, the factors most important in determining choice of meals for everyday and leisure occasions and attitudes towards cooking.
What you need to know
Despite the time-pressed lifestyles of many consumers, cooking at home remains an integral part of how Britain feeds itself. The preference for cooking over prepared meals, combined with the importance attached to everyday meals being quick and easy to prepare, fuels considerable demand for products that offer shortcuts when preparing/cooking meals, and prepared options that replicate scratch cooking when people are most pressed for time.
Britain’s home cooks are largely set in their ways in terms of having a fairly small repertoire of meals, but this is partly because many of them find it hard to think of different meals to cook. Long lists of ingredients or expensive ingredients are barriers to trying new recipes, so a focus on meals put together with a limited number of affordable ingredients will be important for brands and retailers in appealing to people looking for more meal inspiration.
Expert analysis from a specialist in the field
Written by Richard Caines, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
People’s preference for cooking over prepared meals, and for meals which are quick and easy to prepare, fuels considerable demand for products offering shortcuts to preparing/cooking meals. Home cooks are also looking for more meal inspiration when doing their grocery shopping, and retailers can help here through offering more bundle offers for meals with a short list of affordable ingredients, and recipe ideas alongside ingredients on promotion.
Senior Food & Drink Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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