UK Attitudes towards Craft Alcoholic Drinks market report
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Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Craft Alcoholic Drinks market, and the behaviours, preferences and habits of the consumer.
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Topics covered in this Report
There is no industry-wide accepted definition of ‘craft’ drinks, but craft brands are often associated with being made by companies which are small in size and independent. However, this definition could be seen as inaccurate, particularly in the wake of the takeovers of the craft breweries Meantime and Camden Town by larger companies in 2015. Instead, many consumers are defining craft drinks according to their own criteria, which will be explored in the report.
The report covers all types of alcoholic drinks, but excludes soft drinks such as carbonated soft drinks and juices. The absence of an industry-wide definition of craft drinks means that a market size cannot be reliably calculated, and therefore none has been included in this report.
Expert analysis from a specialist in the field
Written by Chris Brockman, a leading analyst in the Drinks sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers are likely to become increasingly demanding of brands which claim to be ‘craft’, and the onus is on the brands to ensure that they can provide clear evidence of their craft credentials.
Senior Drinks Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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