UK Attitudes Towards Data Sharing Consumer Report
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Providing the most comprehensive and up-to-date information and analysis of the Technology market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Scope of this Report
This Report looks at UK consumer attitudes towards data sharing, covering, among other categories:
- Basic personal information
- Financial data
- Purchasing habits
- Social media activity
The Report looks at how comfortable consumers are sharing their data across different devices and the efforts they take to limit data sharing in an increasingly connected world.
Consumer behaviour in relation to data sharing is explored, with attitudes covering:
- Avoidance of new account creation
- Refusing to share data with compromised companies
- Desire for regular updates on how personal data is being used
The research also looks at the impact of new legislation such as GDPR, with consumers set to gain greater autonomy over which companies can gain access to and keep their personal data.
As people become more aware of the financial value of personal data and how they can limit companies’ access to it, incentives will become a more important tool.
Expert analysis from a specialist in the field
Written by Adrian Reynolds, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Rising use of connected devices to access websites and apps has produced a wealth of personal data. The majority of people have some concerns over the extent to which they are sharing their data and how it is being used. After the implementation of GDPR, as people become more familiar with the true financial value of their data, companies will have to offer more incentives to access personal information, while promoting transparency and trust.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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