UK Attitudes towards Frozen Food market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Frozen Food market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Topics covered in this Report
This Report examines consumers’ behaviours surrounding and attitudes towards food that is bought frozen. Ice cream is excluded as there are no chilled or ambient variants available
Expert analysis from a specialist in the field
Written by Anita Winther, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Frozen food is a near-universal part of British menus, spurred by the strong value for money and convenience image of buyers’ favoured products. Yet for many people this only entails a handful of product types. Current consumer trends pose challenges for frozen, as many buyers lack confidence in cooking with frozen ingredients while the shrinking size of homes and households sees freezer space diminished, highlighting smaller packs as a development area.”
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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