UK Attitudes towards Healthy Eating market report
“Social media carries the pulse on which the digital generation keep their fingers to keep one step ahead with emerging health trends and ingredients. As such, it is an ideal platform for food companies to identify innovation opportunities – although with a need to cut through all the noise in doing so. Companies which are able to quickly react and translate these into NPD – and get out before the trend fizzles – have a notable edge.”
– Emma Clifford, Senior Food and Drink Analyst
This Report discusses the following key topics:
- In the crowded ‘superfood’ space, innovation has to deliver on all-round healthiness
- The natural and health-boosting credentials of plant proteins makes these a winning formula for NPD
- Companies that are able to quickly react to health trends on social media have a distinct advantage
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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