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UK Attitudes towards Home-Delivery and Takeaway Food market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Home-Delivery and Takeaway Food market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Products covered in this Report

This Report focuses on takeaway and home delivery of food and drink prepared by foodservice venues (where drink is being ordered with a meal). Such a service typically involves the placing of an order by telephone, via the internet (including apps) or in person.

This is a consumer research focused Report which aims to look at key developments in the foodservice takeaway and home delivery market in the UK. For market size information please see individual Report categories such as Mintel’s Ethnic Restaurants and Takeaways – UK, January 2018 and Mintel’s Pizza and Pasta Restaurants – UK, November 2017.

Excluded from the scope of this Report are meal services for the elderly and infirm such as the Community Meals Service, and retail food delivery such as online grocery shopping.

Expert analysis from a specialist in the field

Written by Trish Caddy, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumers’ need for quick convenient meals is confirmed, as four in five Brits have bought takeaway food recently. Young working adults and parents are driving demand for weekly home deliveries, prompted by the rise of online ordering and third-party services. Trish Caddy
Foodservice Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • A cheap date: replicating the restaurant experience at home
              • Rising business rates fuel a boom in ‘dark kitchens’
                • Companies and brands
                  • Online ordering
                    • New wave takeaways
                      • The consumer
                        • Four in five Brits have bought takeaway/home delivery food
                          • Figure 1: Frequency of takeaway/home delivery usage, December 2017
                        • Chinese and pizza most popular
                          • Figure 2: Most popular types of takeaway/home delivery food ordered, December 2017
                        • 35% use third-party ordering services
                          • Figure 3: How consumers bought takeaway/home delivery, December 2017
                        • 16-44-year-olds move towards digital interaction
                          • Figure 4: Methods used to buy takeaway/home delivery, December 2017
                        • 65% want companies to offer options in portion sizes
                          • Figure 5: Behaviours towards takeaway/home delivery, December 2017
                        • 80% order home delivery through Just Eat
                          • Figure 6: Third-party services used to buy takeaway/home delivery, December 2017
                        • 82% opt for home delivery
                          • Figure 7: Method of receiving takeaway/home delivery food ordered via a third-party, December 2017
                        • 39% drawn to straightforward ordering methods
                          • Figure 8: Reasons to use third-party services to buy takeaway/home delivery, December 2017
                        • What we think
                        • Issues and Insights

                          • Retaining older diners
                            • The facts
                              • The implications
                                • Attracting young families
                                  • The facts
                                    • The implications
                                      • Marketing to younger cohorts
                                        • The facts
                                          • The implications
                                          • The Market – What You Need to Know

                                            • Consumers’ incomes remain squeezed
                                              • Rising business rates fuel a boom in ‘dark kitchens’
                                                • Call for tighter regulation of delivery
                                                  • The 'Good Work Plan'
                                                  • Market Drivers

                                                    • Regular takeaways linked to bad health
                                                      • Gig economy and the 'Good Work Plan'
                                                        • A cheap date: replicating the restaurant experience at home
                                                          • Rising business rates …
                                                            • … fuel a boom in ‘dark kitchens’
                                                              • Call for tighter regulation of delivery – noise and nuisance
                                                                • Food standards and regulation
                                                                  • Red Tractor toughens farm standards
                                                                    • Marine Stewardship Council declares North Sea cod sustainable
                                                                    • Companies and Brands – What You Need to Know

                                                                      • Online aggregators
                                                                        • Food delivery services
                                                                          • New wave takeaways
                                                                            • Delivery-only concept gains traction
                                                                              • Integrated technology
                                                                                • Third-party ordering apps introduce new features
                                                                                • Key Players – Online Ordering

                                                                                  • Online aggregators
                                                                                    • Just Eat
                                                                                      • Food delivery services
                                                                                        • Deliveroo
                                                                                          • UberEats
                                                                                            • Amazon Restaurants
                                                                                              • Figure 9: Number of UK restaurants delivered from selected leading foodservice online ordering portals, 2015-2017
                                                                                          • Launch Activity and Innovation

                                                                                            • New wave takeaways
                                                                                              • Wrapchic repositions into Indian grab-and-go
                                                                                                • German Doner Kebab the low-calorie choice
                                                                                                  • Fish City wins big for sustainability
                                                                                                    • Leon’s new Asian venture
                                                                                                      • Delivery-only concept gains traction
                                                                                                        • Brands rolling out delivery-only services
                                                                                                          • Unlocking retail potential
                                                                                                            • Rola Wala launches in Selfridges Birmingham
                                                                                                              • Sainsbury's trials pizza takeaway
                                                                                                                • Integrated technology
                                                                                                                  • Cashback
                                                                                                                    • Heathrow x Grab
                                                                                                                      • Amazon Restaurants x Olo
                                                                                                                        • Deliveroo x TripAdvisor
                                                                                                                          • Facebook Page adds ‘Start Order” button
                                                                                                                            • Third-party ordering apps introduce new features
                                                                                                                              • Food hygiene ratings 
                                                                                                                                • Split the bill
                                                                                                                                  • Autonomous food delivery has a long way to go
                                                                                                                                    • Zing Zing raises £1.2 million in crowdfunding
                                                                                                                                    • The Consumer – What You Need to Know

                                                                                                                                      • Men and young people are the ‘super users’
                                                                                                                                        • Chinese is the most popular cuisine
                                                                                                                                          • Young people driving pizza takeaway trade
                                                                                                                                            • Older consumers go direct
                                                                                                                                              • Direct orders still placed by telephone
                                                                                                                                                • Just Eat dominates aggregator market
                                                                                                                                                  • Third-party services offer convenience
                                                                                                                                                    • Consumers want more choice
                                                                                                                                                    • Overall Usage

                                                                                                                                                      • Millennials and parents drive takeaway/home delivery usage
                                                                                                                                                        • Understanding the non-users
                                                                                                                                                          • Figure 10: Overall takeaway/home delivery usage, December 2017
                                                                                                                                                      • Frequency of Use

                                                                                                                                                        • Takeaways have become a fairly regular treat
                                                                                                                                                          • Figure 11: Frequency of takeaway/home delivery usage, December 2017
                                                                                                                                                        • Understanding the super users
                                                                                                                                                            • Figure 12: Frequency of takeaway/home delivery usage, by age groups, December 2017
                                                                                                                                                          • Understanding the rare users
                                                                                                                                                          • Most Popular Cuisines

                                                                                                                                                            • Older consumers enjoy Chinese …
                                                                                                                                                              • … and fish and chips
                                                                                                                                                                • Figure 13: Most popular types of takeaway/home delivery food ordered, December 2017
                                                                                                                                                              • Younger people enjoy eating pizza …
                                                                                                                                                                • … and burgers
                                                                                                                                                                  • Thai and Japanese potential to grow
                                                                                                                                                                    • Everyone loves Indian food
                                                                                                                                                                      • Younger Millennials most drawn to fried chicken
                                                                                                                                                                        • Young men prefer kebabs
                                                                                                                                                                        • How Consumers Order Takeaway/Home Delivery

                                                                                                                                                                          • Most people go direct …
                                                                                                                                                                              • Figure 14: How consumers bought takeaway/home delivery, December 2017
                                                                                                                                                                            • … but that’s waning …
                                                                                                                                                                                • Figure 15: Takeaway/home delivery usage, by age group, December 2017
                                                                                                                                                                              • … because regular users are turning to third-party services
                                                                                                                                                                                  • Figure 16: Frequency of buying takeaway/home delivery, by how consumers buy takeaway/home delivery, December 2017
                                                                                                                                                                              • Takeaway/Home Delivery Methods

                                                                                                                                                                                • Most people order by phone …
                                                                                                                                                                                  • Figure 17: Methods used to buy takeaway/home delivery, December 2017
                                                                                                                                                                                • … but that’s also waning …
                                                                                                                                                                                  • … because younger people are turning to digital options
                                                                                                                                                                                    • Websites
                                                                                                                                                                                      • Apps
                                                                                                                                                                                        • Nearly half buy in person at the restaurant/takeaway
                                                                                                                                                                                            • Figure 18: Frequency of buying takeaway/home delivery, by takeaway/home delivery methods, December 2017
                                                                                                                                                                                        • Usage of Third-Party Services

                                                                                                                                                                                          • Most popular third-party services
                                                                                                                                                                                            • Just Eat has a strong regional presence
                                                                                                                                                                                              • Figure 19: Third-party services used to buy takeaway/home delivery, December 2017
                                                                                                                                                                                            • Hungryhouse has a strong family base
                                                                                                                                                                                              • Most common usage habits
                                                                                                                                                                                                • Most people opt for home delivery
                                                                                                                                                                                                  • Less than one in five collect their own takeaway
                                                                                                                                                                                                    • Figure 20: Third-party consumer habits to buy takeaway/home delivery, December 2017
                                                                                                                                                                                                • Reasons to Use Third-Party Services

                                                                                                                                                                                                  • The power of customer reviews
                                                                                                                                                                                                      • Figure 21: Reasons to use third-party services to buy takeaway/home delivery, December 2017
                                                                                                                                                                                                    • Gen Xers demand a straightforward ordering method …
                                                                                                                                                                                                      • … and options from their favourite restaurants
                                                                                                                                                                                                        • Millennials driving demand for special offers …
                                                                                                                                                                                                          • … and no delivery fee
                                                                                                                                                                                                            • Good food hygiene important across all groups
                                                                                                                                                                                                              • Families drive demand for healthy options
                                                                                                                                                                                                                • Affluent consumers nod towards ethical businesses
                                                                                                                                                                                                                • Takeaway/Home Delivery Behaviours

                                                                                                                                                                                                                  • People want serving size portion control
                                                                                                                                                                                                                      • Figure 22: Behaviours towards takeaway/home delivery, December 2017
                                                                                                                                                                                                                    • Behaviours that drive demand for split-the-bill options
                                                                                                                                                                                                                      • Interest in takeout from high-end restaurants and pubs
                                                                                                                                                                                                                        • Integrating home delivery into social networks
                                                                                                                                                                                                                          • Habits of young urbanites
                                                                                                                                                                                                                            • They use smart devices to order
                                                                                                                                                                                                                              • They are likely to order breakfast delivery
                                                                                                                                                                                                                                • Consumers keen to accept dark kitchens – CHAID analysis
                                                                                                                                                                                                                                    • Figure 23: Attitudes towards home delivery and takeaway – CHAID – Tree output, December 2017
                                                                                                                                                                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                    • Abbreviations
                                                                                                                                                                                                                                      • Consumer research methodology
                                                                                                                                                                                                                                        • CHAID analysis methodology
                                                                                                                                                                                                                                          • Figure 24: Attitudes toward home delivery and takeaway – CHAID – Table output, December 2017