Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

UK Attitudes Towards Home Delivery and Takeaway Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Attitudes Towards Home Delivery and Takeaway market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report focuses on takeaway and home delivery of food and drink prepared by foodservice venues (where drink is being ordered with a meal). Such a service typically involves the placing of an order by telephone, via the internet (including apps) or in person.

This is a consumer research focused report which aims to look at key developments in the foodservice takeaway and home delivery market in the UK. For market size information please see individual Report categories such as Mintel’s Pizza and Italian Restaurants – UK, November 2018.

Excluded: Meal services for the elderly and infirm such as the Community Meals Service, and retail food delivery such as online grocery shopping.

Expert analysis from a specialist in the field

Written by Zameira Hersi, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Gone are the days when consumers ‘just accept what they are given’. They’re finding their voice to ask for exactly what they want. Personalisation and customisation is now a prerequisite for many ordering home delivery/takeaway food. Zameira Hersi
Leisure Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Real estate
              • Technology
                • Trust is everything
                  • Companies and brands
                    • Amazon Restaurants
                      • Just Eat drops out of the FTSE 100
                        • Innovative way of meeting demand
                          • Orders made around the clock
                            • Helping restaurants help themselves
                              • The consumer
                                • Eight in 10 order food to their door
                                  • Figure 1: Frequency of takeaway/home delivery usage, November 2018
                                • Chinese cuisine comes out on top
                                  • Figure 2: Takeaway/home delivery food preferences, November 2018
                                • Brits prefer to order directly from restaurants
                                  • Figure 3: Takeaway/home delivery food purchase channels, November 2018
                                • Just Eat holds the crown
                                  • Figure 4: Third party services used to order takeaways/home deliveries, November 2018
                                • Price and past experience generates the orders
                                  • Figure 5: Factors that influence consumers’ choice of restaurant when buying home delivery/takeaway food, November 2018
                                • Brits are creatures of habit
                                  • Figure 6: Attitudes towards takeaway/ delivery services, November 2018
                                • What we think
                                • Issues and Insights

                                  • Catering to Millennials’ demand for customisation
                                    • The facts
                                      • The implications
                                        • Consumers are risk-averse
                                          • The facts
                                            • The implications
                                            • The Market – What You Need to Know

                                              • Real estate
                                                • Technology
                                                  • Trust is everything
                                                  • Market Drivers

                                                    • Real estate
                                                      • Resulting pressures
                                                        • Immediate beneficiaries
                                                          • Innovative solutions
                                                            • Consumers expect brands to demonstrate ethical values
                                                              • Resulting gap
                                                                • Technology
                                                                  • When ordering the food …
                                                                    • … and meeting the delivery
                                                                      • Trust is everything
                                                                        • Diet and allergens
                                                                          • Hygiene
                                                                            • Transparency
                                                                            • Companies and Brands – What You Need to Know

                                                                              • Amazon Restaurants
                                                                                • Just Eat drops out of the FTSE 100
                                                                                  • Innovative way of meeting demand
                                                                                    • Orders made around the clock
                                                                                      • Helping restaurants help themselves
                                                                                        • Don’t Just Eat, protect the environment too
                                                                                        • Key Players - Online Ordering

                                                                                          • Online aggregators
                                                                                            • Just Eat
                                                                                              • Food delivery services
                                                                                                • Deliveroo
                                                                                                  • Uber Eats
                                                                                                    • Amazon Restaurants
                                                                                                      • Figure 7: Number of UK restaurants delivered from selected leading foodservice online ordering portals, 2015-18
                                                                                                  • Launch Activity and Innovation

                                                                                                    • Innovative way of meeting demand
                                                                                                      • Orders made around the clock
                                                                                                        • Helping restaurants help themselves
                                                                                                          • Peddling deliveries
                                                                                                            • Others looking to get a slice of the cake
                                                                                                              • Don’t Just Eat, protect the environment too
                                                                                                                • Alternatives to plastic
                                                                                                                  • Reducing carbon ‘tyre’ print
                                                                                                                  • The Consumer – What You Need to Know

                                                                                                                    • Eight in 10 order food to their door
                                                                                                                      • Chinese cuisine comes out on top
                                                                                                                        • Brits prefer to order directly
                                                                                                                          • Just Eat holds the crown
                                                                                                                            • Price and past experience generates the order
                                                                                                                              • Brits are creatures of habit
                                                                                                                              • Frequency of Use

                                                                                                                                • Eight in 10 order food to their door
                                                                                                                                  • Figure 8: Frequency of takeaway/home delivery usage, November 2018
                                                                                                                                • Young Brits are fans of takeaways …
                                                                                                                                  • … as are those living busier lives
                                                                                                                                    • Full-time workers show high use of home delivery/takeaway …
                                                                                                                                      • … as do parents
                                                                                                                                        • Figure 9: Frequency of takeaway/home delivery usage by working and parental status, November 2018
                                                                                                                                      • Opportunity
                                                                                                                                        • Accessibility inhibiting orders in rural areas
                                                                                                                                          • Gap in the market
                                                                                                                                            • How to fill it
                                                                                                                                              • Virtual restaurants
                                                                                                                                                • Expand services
                                                                                                                                                  • Mobile kitchens
                                                                                                                                                  • Popular Cuisines

                                                                                                                                                    • Chinese cuisine comes out on top
                                                                                                                                                      • Figure 10: Takeaway/home delivery food preferences, November 2018
                                                                                                                                                    • Traditional takeaways favoured by the older generations
                                                                                                                                                      • Personalisation driving orders amongst younger Brits
                                                                                                                                                        • Variety propelling fried chicken searches
                                                                                                                                                          • Orders for Asian cuisines highlights a divide
                                                                                                                                                            • Location
                                                                                                                                                              • Financial situation
                                                                                                                                                              • Purchase Channels

                                                                                                                                                                • Brits prefer to order directly
                                                                                                                                                                  • Figure 11: Takeaway/home delivery food purchase channels, November 2018
                                                                                                                                                                • Past experience is driving orders from restaurants …
                                                                                                                                                                  • … whilst service is driving those ordering through third party providers
                                                                                                                                                                  • Third Party Services

                                                                                                                                                                    • Just Eat holds the crown
                                                                                                                                                                      • Figure 12: Third party services used to order takeaways/home deliveries, November 2018
                                                                                                                                                                    • Opportunities to grow
                                                                                                                                                                      • Deliveroo
                                                                                                                                                                        • The strategy is working
                                                                                                                                                                          • Use reviews
                                                                                                                                                                            • Figure 13: Third party services used to order takeaways/home deliveries, by demographics, November 2018
                                                                                                                                                                          • Uber Eats
                                                                                                                                                                          • Factors that Influence Choice of Restaurant

                                                                                                                                                                            • Price and past experience generates the order …
                                                                                                                                                                              • Figure 14: Factors that influence consumers’ choice of restaurant when buying home delivery/takeaway food, November 2018
                                                                                                                                                                            • … but it is the service that seals the deal
                                                                                                                                                                              • Delivery promises act as a safety net
                                                                                                                                                                                • Moral compass put away when stomach growls
                                                                                                                                                                                  • This doesn’t give brands a pass
                                                                                                                                                                                    • Those ordering in are risk-averse
                                                                                                                                                                                      • Figure 15: Factors that influence choices amongst those that order directly from the restaurant, November 2018
                                                                                                                                                                                    • A good first impression is essential
                                                                                                                                                                                      • It is all about the food
                                                                                                                                                                                        • Service drives orders through third party services
                                                                                                                                                                                          • Figure 16: Factors that influence choices amongst those that order through a third-party ordering/ delivery service, November 2018
                                                                                                                                                                                        • Feedback is key
                                                                                                                                                                                        • Attitudes towards Home Delivery and Takeaway

                                                                                                                                                                                          • Brits are creatures of habit
                                                                                                                                                                                            • Figure 17: Attitudes towards takeaways/ delivery services, November 2018
                                                                                                                                                                                          • Comfort and ease drives orders
                                                                                                                                                                                            • Customisation is key for younger Brits
                                                                                                                                                                                              • Capitalising on a unique attribute
                                                                                                                                                                                                • Restaurants hold the power …
                                                                                                                                                                                                  • … to reduce customers’ plastic usage …
                                                                                                                                                                                                    • … and to help them eat healthier
                                                                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                        • Abbreviations
                                                                                                                                                                                                          • Consumer research methodology