UK Attitudes towards Low and No-Alcohol Drinks Market Report 2023
£ 1,645 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 1,645 (Excl.Tax)
This report offers a complete analysis of UK Consumer Attitudes towards Low and Non-Alcoholic Drinks, alongside a five year market outlook and the best recent launch activity and innovation. Below, we’ve summarised the key areas covered and offer handpicked insights from the report itself.
Consistently strong new product development has driven rapid growth in the low- and no-alcohol drinks market. Growth has slowed, but only slightly, and Mintel estimates that the market will increase by another 11.2% in 2023.
Over half of UK consumers aged 18-34 worry about the effect of alcohol on their emotional wellbeing, and over two-thirds of all alcohol drinkers have the same concern. These concerns are driving consumers towards low-alcohol and non-alcoholic drinks.
Purchase our full report for more information on low and no-alcohol drinks market size, segmentation and share.
Six in ten UK adults avoid or limit their alcohol consumption, and the cost-of-living crisis has added momentum to the alcohol moderation trend. This presents a significant opportunity for low- and no-alcohol drinks, however they currently lag behind soft drinks as an alcohol substitute.
Low-/no-alcohol drinks are hindered by an image as overpriced. This makes it imperative for brands to prove that their products offer a more interesting and special drinking experience than standard soft drinks, to justify a higher price and prove value during the income squeeze.
For a complete analysis of consumer attitudes and innovation opportunities available to brands, purchase our full report.
This report examines consumer usage of and attitudes towards low-/no-alcohol drinks. The report also features market sales and share of leading brands, including Heineken 0.0%, Becks Blue Alcohol Free, Corona Cero, Nozeco, Echo Falls, Kopparberg, and more.
This report, written by Alice Baker, a leading analyst in the Food and Drink industry, delivers in-depth commentary and analysis to highlight current trends in the low- and no-alcohol drinks market and add expert context to the numbers.
The recent hike in alcohol duties is likely add to the alcohol moderation trend already strengthened by the cost-of-living crisis. This offers opportunities for low-/no-alcohol variants, but these are hindered by an image as over-priced. Smaller formats, including RTD versions, should help to bolster low/no-alcohol drinks’ affordability. As well as these practical solutions, companies should also deploy emotion-led marketing, including portraying no-/low-alcohol drinks as a guilt-free treat.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.