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UK Attitudes Towards Lunch Out-of-Home market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Lunch Out-of-home market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Products covered in this Report

This Report examines consumer behaviour and attitudes towards foods eaten at lunchtime by adults, with a focus on out-of-home occasions. It explores lunch habits in terms of frequency, venue choice, food and service preferences, and behaviours when buying lunch out of home. This Report also looks at consumer attitudes towards brunch out of home.

What you need to know

Lunch operators that can supply their customers with the right ranges, formats, locations and customer experience will be best placed to thrive in the years ahead.

For example, the lunch OOH (out-of-home) market is likely to benefit from the opportunities afforded by the growing population of people at work, who are fuelling demand for healthy grab-andgo meals for everyday occasions.

Meanwhile, the blurring of mealtimes has seen all-day breakfast and brunch offerings become commonplace, driven by consumers who are drawn to more indulgent brunch options at the weekend.

Expert analysis from a specialist in the field

Written by Trish Caddy , a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The convenience of quick meals is a key driver for the lunch-to-go market amongst time-poor consumers. Operators should also consider the grey pound as a good long-term growth driver for leisurely eating out occasions, led by Baby Boomers who are more inclined to sit down for a lunchtime meal. Trish Caddy
Foodservice Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Operators to endure price hikes and income squeeze
              • Confidence holding up but many remain cautious
                • Companies and brands
                  • Brunch encroaches in to the lunch out-of-home market
                    • Vegan or vegetarian options take root
                      • New retail opportunities
                        • Mobile app innovations
                          • The consumer
                            • Three in five Brits eat lunch out of home
                              • Figure 1: Participation in eating out, by meal occasion, April 2018
                            • Usage on a par for everyday and leisure occasions
                              • Figure 2: Participation in eating out, by type of occasion, April 2018
                            • City workers are heavy users of everyday lunch
                              • Figure 3: Frequency of everyday vs leisure occasions, April 2018
                            • Younger generation less likely to have sit-down meals for everyday occasions
                              • Figure 4: Sit-down vs takeaway lunch usage, April 2018
                            • Fast food outlets grab the most market share
                              • Figure 5: Venues visited for lunch out of home, April 2018
                            • Sandwiches/wraps most sought after
                              • Figure 6: Most popular lunch foods, April 2018
                            • Under-45s more inclined to buy wholesome lunches
                              • Figure 7: Behaviours relating to eating lunch out of home, April 2018
                            • Potential for supermarkets to offer hot food counters
                              • Figure 8: Interest in innovations, April 2018
                            • Three in five have a favourite place to visit for brunch
                              • Figure 9: Attitudes towards brunch out of home, April 2018
                            • What we think
                            • Issues and Insights

                              • Catering to consumers’ desire for a balanced diet
                                • The facts
                                  • The implications
                                    • Becoming adventurous eaters
                                      • The facts
                                        • The implications
                                          • Sustainable takeaway options
                                            • The facts
                                              • The implications
                                              • The Market – What You Need to Know

                                                • Price rises could hit consumer spending
                                                  • UK workforce could boost lunch economy
                                                    • Foodservice operators endure rising costs
                                                    • Market Drivers

                                                      • UK unemployment levels remain low
                                                        • Figure 10: Employment and unemployment, by gender, 2012-22
                                                      • Confidence holding up but many remain cautious
                                                        • Figure 11: Trends in how respondents would describe their financial situation, April 2009-April 2018
                                                      • Rising business rates
                                                        • Boom in ‘dark kitchens’
                                                          • National Living Wage and National Minimum Wage
                                                            • Appealing to foodies
                                                              • Figure 12: Trends in selected attitudes towards food, April 2016-November 2017
                                                          • Companies and Brands – What You Need to Know

                                                            • Greggs defies fears of slowdown
                                                              • Menu options that stand out
                                                                • New retail opportunities
                                                                  • Mobile app innovations
                                                                  • Launch Activity and Innovation

                                                                    • Menu options that stand out
                                                                      • Breakfast and brunch mainstreams
                                                                        • Going bottomless
                                                                          • Vegan or vegetarian options take root
                                                                              • Figure 13: Vegetable Gyoza & Spinach Pastry, by Ajinomoto
                                                                            • Individually sized snacks to go
                                                                              • Figure 14: McVitie’s Digestives (29g), by Pladis Global
                                                                            • New retail opportunities
                                                                              • Food halls
                                                                                • Travel hubs
                                                                                  • Contract catering
                                                                                    • Roadside catering
                                                                                      • Figure 15: Costa Coffee roadside kiosk in London
                                                                                    • Mobile apps for…
                                                                                      • …bargain hunting
                                                                                        • …click-and-collect functions
                                                                                          • Figure 16: Interest in innovations, by venues visited for lunch out of home, April 2018
                                                                                        • …and lunchtime delivery options
                                                                                          • Renewable foodservice packaging
                                                                                              • Figure 17: Food packaging made from recycled material, by Vegware
                                                                                              • Figure 18: Reusable coffee cups and takeaway containers made from rice husk by Eco to go™
                                                                                          • Key Players

                                                                                            • Greggs grows as a leading food-to-go brand
                                                                                              • Figure 19: Selected lunch foodservice brands, by number of outlets, 2012-18
                                                                                            • Ones to watch
                                                                                              • Which Wich
                                                                                                • Island Pokē
                                                                                                • The Consumer – What You Need to Know

                                                                                                  • Three in five Brits eat lunch out of home
                                                                                                    • Lunch venues cater for both everyday and leisure occasions
                                                                                                      • Frequency of visits falls as people enter old age
                                                                                                        • Younger generation less likely to have sit-down meals for everyday occasions
                                                                                                          • Fast food outlets grab the most market share
                                                                                                            • Sandwiches/wraps are the most bought lunch items
                                                                                                              • Under-45s more inclined to buy wholesome lunches
                                                                                                                • Supermarkets to offer hot buffet-style services
                                                                                                                  • Three in five have a favourite place to visit for brunch
                                                                                                                  • Out-of-home Eating Occasions

                                                                                                                    • Four in five eat meals out of home
                                                                                                                      • Three in five eat lunch out of home
                                                                                                                        • Figure 20: Participation in eating out, by meal occasion, April 2018
                                                                                                                    • Leisure vs Everyday Meals

                                                                                                                      • Usage on a par for everyday and leisure occasions
                                                                                                                        • Figure 21: Participation in eating out, by type of occasion, April 2018
                                                                                                                      • Lunch draws the most visits – Both in everyday and leisure occasions
                                                                                                                        • Figure 22: Participation in eating out, by type of occasion and type of meal, April 2018
                                                                                                                      • Brunches are more geared towards young Londoners
                                                                                                                        • Figure 23: Brunch usage, by region, April 2018
                                                                                                                      • Pubs/bars and restaurants winning everyday visits…
                                                                                                                        • Figure 24: Everyday lunch usage, by venues visited for lunch out of home, April 2018
                                                                                                                      • …but on a par with coffee shops in leisure occasions
                                                                                                                        • Figure 25: Leisure lunch usage, by venues visited for lunch out of home, April 2018
                                                                                                                    • Frequency of Leisure vs Everyday Meals

                                                                                                                      • City workers are heavy users of everyday lunch
                                                                                                                        • Figure 26: Frequency of everyday vs leisure occasions, April 2018
                                                                                                                      • Leisurely lunches a rare treat for over-45s
                                                                                                                      • Sit-down vs Takeaway Lunch Usage

                                                                                                                        • Baby Boomers most inclined to sit down for a meal…
                                                                                                                          • Figure 27: Sit-down vs takeaway lunch usage, April 2018
                                                                                                                        • …whilst 16-44-year-olds have lunch on the hoof
                                                                                                                        • Venues Visited

                                                                                                                          • One in three have lunch at fast food chains
                                                                                                                              • Figure 28: Venues visited for lunch out of home, April 2018
                                                                                                                            • Supermarkets under pressure to increase value proposition
                                                                                                                              • Sandwich/bakery shops cut the mustard as a lunch venue
                                                                                                                                • Figure 29: Lunchtime meal deal by Greggs
                                                                                                                              • Restaurants and pubs/bars lead in everyday sit-down occasions…
                                                                                                                                • Figure 30: Everyday lunch usage, by venues visited for lunch out of home, April 2018
                                                                                                                              • …whilst cafés and coffee shops reign in leisure dine-in spending
                                                                                                                                  • Figure 31: Leisure lunch usage, by venues visited for lunch out of home, April 2018
                                                                                                                              • Most Popular Lunch Foods

                                                                                                                                • Lunchtime pizzas and pastas have stretch
                                                                                                                                    • Figure 32: Most popular lunch foods, April 2018
                                                                                                                                  • Most people are partial to sandwiches and wraps for lunch
                                                                                                                                    • Potential for hot sandwiches to heat up…
                                                                                                                                      • …as well as build-your-own sandwiches
                                                                                                                                        • Figure 33: Behaviours towards lunch out of home, by most popular lunch foods, April 2018
                                                                                                                                      • Jacket potatoes may be waning among under-45s
                                                                                                                                        • People in South West England enjoy salad the most
                                                                                                                                          • Over-45s have a preference for pub lunches
                                                                                                                                            • Figure 34: Most popular lunch foods, by venues visited for lunch out of home, April 2018
                                                                                                                                        • Lunchtime Behaviours

                                                                                                                                          • One in three have eaten breakfast food for lunch
                                                                                                                                            • Figure 35: Behaviours related to eating lunch out of home, April 2018
                                                                                                                                          • Two in three choose hot foods for lunch
                                                                                                                                              • Figure 36: Behaviours related to eating lunch out of home, by most popular lunch foods, April 2018
                                                                                                                                            • Over-45s not having as many wholesome lunches as under-45s
                                                                                                                                              • Figure 37: Behaviours related to eating lunch out of home, by most popular lunch foods, April 2018
                                                                                                                                              • Figure 38: Behaviours related to eating lunch out of home, by most popular lunch foods, April 2018
                                                                                                                                            • City workers most keen on customising their lunches – CHAID analysis
                                                                                                                                                • Figure 39: Attitudes towards lunch out of home – CHAID – Tree output, April 2018
                                                                                                                                            • Interest in Lunch Innovations

                                                                                                                                              • Potential for supermarkets to offer hot buffet-style services
                                                                                                                                                • Figure 40: Interest in innovations, April 2018
                                                                                                                                              • Scope to explore alternative food packaging
                                                                                                                                                • Global cuisines the stronghold of lunches
                                                                                                                                                • Attitudes towards Brunch Out of Home

                                                                                                                                                  • Eating brunch more
                                                                                                                                                    • Figure 41: Attitudes towards brunch out of home, April 2018
                                                                                                                                                  • Three in five have a favourite place to visit for brunch
                                                                                                                                                    • Almost half of brunch consumers have booked a table for brunch
                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                      • Abbreviations
                                                                                                                                                        • Consumer research methodology
                                                                                                                                                          • CHAID methodology
                                                                                                                                                            • Figure 42: Target groups based on attitudes towards lunch out of home, April 2018