UK Attitudes Towards Online Security Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Attitudes Towards Online Security market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Scope of this Report
This Report looks at UK (United Kingdom) consumer attitudes towards online security. It covers concerns about different types of accounts, verification methods, password behaviours and the additional security measures people take across devices. The Report explores how comfortable people are with the security of different devices and their attitudes to app security versus websites.
Consumer attitudes in relation to online security are explored, including the extent to which people feel they can keep track of their various accounts, whether convenience is more important than security and what proportion would consider embracing digital technology to access their homes. The research also explores the evolving market for unlocking smartphones that has seen fingerprint scanning and more recently facial recognition technology used as a secure method of accessing apps, with further application expected within the computer market.
Expert analysis from a specialist in the field
Written by Adrian Reynolds, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As people use an increasing number of accounts across a range of connected devices, online security is becoming a more prominent issue. Consumers are willing to trade-off security for convenience to some extent, except when it comes to financial accounts. Smartphone manufacturers have increasingly used biometric technology to unlock phones and this has been used to make apps and mobile payments more secure. Fingerprint scanning and facial recognition will increasingly be utilised in other devices such as laptops to boost security without compromising the convenience consumers seek.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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