UK Attitudes towards Sugar & Sweeteners market report
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Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Sugar & Sweeteners market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
This Report focuses on sugar and sweeteners in all types of food and non-alcoholic drink that consumers buy, in terms of consumer attitudes and NPD (New product development).
The market size refers to the retail sales of “table-top” sugar and sweeteners which are bought as sweetening ingredients, for example for use in baking or adding to food/drink.
Sweeteners are defined by the EU as ‘substances used to impart a sweet taste to foods or in table-top sweeteners’, and can broadly be split into two types: artificial sweeteners and naturally derived sweeteners.
Artificial sweeteners are sugar substitutes which are made from chemically manufactured molecules, ie those which do not exist in nature. Examples include acesulfame K, aspartame, neotame, saccharin and sucralose.
Naturally derived sweeteners include any sweeteners which come from natural sources. Examples of zero-calorie naturally derived sweeteners include stevia (made from leaves of the stevia rebaudiana plant) and xylitol (made from birch).
This distinction is not always entirely clear-cut, however. While stevia is derived from a natural source, for example, its ‘natural’ status is debatable owing to the production method used to produce steviol glycosides. FoodDrinkEurope, an industry body that represents the European food and drink manufacturers, has issued guidelines to its members to ensure they do not use misleading claims on products containing stevia. Stevia can be labelled to imply natural origins, but may not make a ‘natural’ claim.
Expert analysis from a specialist in the field
Written by Alice Baker, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Facing increased pressure from multiple sides to cut sugar, both retailers and food and drink manufacturers will need to demonstrate their commitment to improving public health. While the widespread suspicions of artificial sweeteners present a significant challenge, consumers’ openness to alternative sugar substitutes and to less sweet-tasting products also gives scope for companies to explore a wide range of options to achieve the desired sugar reductions.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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