UK Attitudes Towards Video and TV Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Video and TV market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report examines television viewing habits and attitudes of consumers in the UK. This refers to the consumption of video content accessed through the following sources (unless stated otherwise):
- Linear broadcasts on digital TV channels (ie conducted at the time of scheduling, via free-to-air or paid-TV providers).
- Subscription video-on-demand (SVoD) services require a monthly payment (eg Netflix, Now TV).
- Video-on-demand (VoD) platforms that exist alongside a broadcaster’s/provider’s linear TV service in order to provide access to time-shifted content via the internet (eg BBC iPlayer, Sky Go etc).
- Other forms of online video service such as those that allow viewers to purchase individual shows (eg TalkTalk TV Store), or access TV programmes or clips on video streaming sites (eg YouTube) that are funded by advertising.
What you need to know
The trend towards on-demand viewing has continued over the last year, with Ofcom reporting that for the first time the number of people in the UK with a subscription streaming service is greater than those with a pay-TV subscription. Linear broadcasts still, though, account for the majority of TV viewing with Mintel’s research showing that 88% of people have watched live TV in the last three months, compared to 54% who have watched on-demand services. Live TV has had a particularly positive in summer 2018 as a result of the FIFA World Cup and the success of reality TV shows such as Love Island.
Expert analysis from a specialist in the field
Written by Rebecca McGrath, a leading analyst in the Technology sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Competition within the video subscription streaming market is set to increase considerably over the coming years as major new players, from Apple to YouTube, introduce new services. Many of these services look as if they will be combining TV content with other media formats, including music, which could help boost their appeal against market leader Netflix
Senior Media Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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