UK Attracting New to Market Investors Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Attracting New to Market Investors market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points covered
- Changing attitudes towards risk
- A bright future among younger consumers?
What you need to know
The investment customer base is understandably predominantly made up of wealthier consumers who have built up enough funds in cash savings to be willing and comfortable to put some of it at risk through investing. Ultra-low interest rates in the last decade have raised the appeal of investing as a means of earning greater returns on savings. However, the difficulty many find in saving and maintaining significant sums is a difficult barrier to overcome, preventing a large proportion of consumers from becoming viable customers for investment firms.
Expanding participation in investing is dependent on two key challenges. The first is changing attitudes towards risk among the significant minority (up to a quarter) of consumers who could already have enough in savings to responsibly consider investing. The second is finding a way to lower the entry barriers to investing, particularly important for attracting cash-poor but enthusiastic Millennials.
This report examines consumer ownership of and attitudes towards investment products. This includes identifying potential investors among those not currently active in the market, both by the value of savings held by non-investors and their attitudes towards taking risk with their savings. The Report then looks at consumers’ approach to saving, the main barriers to investing, interest in various investment features and awareness of investment firms’ advertising activity. Finally, the Report explores consumer attitudes towards issues such as choice of investment types.
Expert analysis from a specialist in the field
Written by Richard Shepherd, a leading analyst in the Financial Services sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Investment providers can do more to make the route to investing easier, such as having low minimum investment amounts and clearer product information. Millennials are the key demographic here as they express more open attitudes towards risk, but lack the funds to invest in traditional funds.
Senior Financial Services Analyst
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