Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Baby Food and Drink market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alice Baker, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
With the income squeeze likely to further boost the popularity of homemade food, it is imperative for manufacturers to convince consumers that their products are worth paying more for. Highlighting ingredient provenance would help to project an image of quality and transparency, much needed given parents’ low trust in brands.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
This Report includes products manufactured specifically for
babies and infants aged primarily under two years, although
manufacturers are targeting older infants with commercial
The Report covers:
- Milks, including liquid ready-to-feed (RTF) products
- Meals and desserts (wet and dry, including cereals and dairybased)
- Baby drinks
- Finger foods, including rusks, ‘extruded snacks’, baby rice
cakes, biscuits and fruit snacks
Baby drinks include ready-to-drink (RTD) liquids, which are
generally presented in plastic bottles for decanting into a
feeding bottle or beaker, as well as concentrates, and powdered
granulated drinks, for dilution with water.