UK Baby Food and Drink Market Report 2023
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Stay ahead of the curve in the baby food and drink market and future-proof your business with Mintel’s UK Baby Food and Drink Market Report. Inside the full report, you’ll be provided with consumer-led market intelligence that outlines the trends and behaviours affecting your industry, alongside data-driven recommendations that help you to benchmark and align your strategy with other baby food and drink market professionals. Read on to discover key insights from the full report.
The cost of living crisis has impacted the baby food and drink market in 2022, resulting in a decrease in volume sales and an increase in prices. This trend is anticipated to continue into 2023, with consumers turning towards home scratch-cooking and breastfeeding for longer. Volume sales may be partially supported by a shift towards own-label products, but this will put pressure on value sales growth.
Declining birth rates
The decline in birth rates seen over 2016-21 is likely to continue in the coming years as wage growth lags inflation over 2023-24 and with the continued decline in younger adults. In the full report, Mintel’s analysts identify the long-term impact of this trend on the market’s growth.
Breastfeeding rates return to growth
After dipping over 2020-21, the prevalence of breastfeeding at 6-8 weeks in the UK grew in 2022. Mintel’s independent research linked this to the rising prices within the formula milk segment and pressures on household finances. Discover how the cost of living crisis will continue to favour longer breastfeeding in the full report.
Homemade food leads over manufactured
Parents choose to give homemade food to their babies for a variety of reasons. As well as practical considerations, such as saving money, there is also an emotional element, with giving children homemade food seen as part of being a good parent. Understand how this development impacts businesses in the UK baby food and drink market and how providers should respond in the full report.
Sustainable Packaging
Mintel’s market intelligence reveals that sustainable packaging holds promise as a means for baby food and milk brands to earn parents’ goodwill and drive purchases across the category.
Baby food market continues to draw inspiration from adult food trends
In the full market study, Mintel reveals how brands can innovate by creating products that can help children develop a varied and adventurous palate and allow them to engage with the wider household’s eating habits.
Purchase our full report to reveal the comprehensive list of innovation opportunities and discover how your business can connect with consumers and grow during times of financial uncertainty.
Looking for more information on the UK Baby Food and Drink Market? Take a look at UK Parents’ Attitudes towards Children’s Food and Drink 2023, or explore our extensive baby food market research.
Ongoing pressure on household incomes over 2023-24 will continue to erode volume sales of manufactured baby food by favouring scratch cooking. Promoting their products as components in home-cooked meals, offering recipes and further NPD in short-cut cooking products should allow brands to tap into the home-cooking trend and to drive purchase.”
Alice Baker
Senior Food & Drink Research Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.