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UK Beauty and Personal Care Gift Sets market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Beauty and Personal Care Gift Sets market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Products covered in this Report

Within this report, ‘gift sets’ refers to a singular pack of multiple beauty and personal care products which are not the same, and which are intended to be given to another to celebrate a special occasion.

Examples of these include, but are not exclusive to:

  • Fragrance gift sets (eg a perfume presented with accompanying product(s) such as body lotion, body wash or fragrance miniature)
  • Make-up gift sets (ie multiple make-up products in a bag or case)
  • Haircare gift sets (eg shampoo, conditioner or styling products in small sizes or with free gifts)
  • Facial skincare gift sets (eg a set of facial skincare products to make a complete regime)
  • Bodycare gift sets (eg a set that comprises products for the body only, such as a body scrub and body moisturiser)
  • Beauty devices and appliances gift sets (eg hair straighteners or cleansing brush gift with products and presentation case/bag)
  • Multi-category gift sets (eg skincare and cosmetics)


Multipacks of the same product are not gift sets, and are not included within the scope of this report.

Also excluded are make-up palettes (for more information, please see Mintel’s Colour Cosmetics – UK, July 2016 Report).

Expert analysis from a specialist in the field

Written by Charlotte Libby, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Beauty sets remain a popular gift choice, particularly at Christmas, with high levels of festive spending keeping the market afloat. Beauty-conscious young women are most likely to ask for sets as gifts, or buy for themselves to save money on individual products. However, older consumers are less likely to buy or receive BPC gift sets, presenting a future challenge for the market as the population ages. Charlotte Libby
Senior Beauty Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Targeting information to older people
              • Tightening budgets could drive a savvy shopper
                • Companies and brands
                  • Unilever takes a stand against influencer marketers
                    • The consumer
                      • Brand websites are important
                        • Figure 1: Sources of BPC information, June 2018
                      • Traditional experts are most trusted
                        • Figure 2: Trusted sources of BPC advice, June 2018
                      • Blogger fatigue…but not amongst young people
                        • Figure 3: Attitudes towards beauty bloggers/vloggers, June 2018
                      • Instagram is popular for beauty content
                        • Figure 4: Use of social media for BPC reasons, June 2018
                      • Following is for learning and inspiration
                        • Figure 5: Reasons for following a beauty brand/celebrity/blogger, June 2018
                      • What we think
                      • Issues and Insights

                        • How influential are influencers?
                          • The facts
                            • The implications
                              • Retail environments are crucial
                                • The facts
                                  • The implications
                                    • Highlight the expert
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Shifting the age discussion
                                            • Teens are influenced by their friends
                                              • Tightening budgets could drive a savvy shopper
                                                • Social media networks have varying levels of trust
                                                • Market Drivers

                                                  • Older people value face-to-face advice
                                                    • Figure 6: Trends in the age structure of the UK population, 2013-23
                                                  • Rise in teens could drive technology usage
                                                    • Household purses may tighten
                                                      • Figure 7: Trends in how respondents would describe their financial situation, June 2017 and June 2018
                                                    • Facebook gets some bad rep
                                                      • Figure 8: Correspondence analysis of social networks, April 2018
                                                      • Figure 9: Words associated with social networks, April 2018
                                                    • Snapchat remains popular amongst under-20s
                                                      • Instagram is cutting edge, whilst YouTube is informative
                                                        • Technology is used in-store
                                                          • Figure 10: Sources of brand/product information in the last six months, June 2017
                                                        • Print circulation is on the decline
                                                          • Personal care brands are considered expert
                                                            • Figure 11: Top ranking of brands in the BPC sector by agreement with ‘expert’, January 2015-November 2017
                                                          • Department stores remain relevant
                                                            • Figure 12: Attitudes towards department stores, February 2018
                                                          • Men need a helping hand
                                                            • Figure 13: Purchase of beauty and personal care products, by gender, June 2018
                                                        • Innovation and Promotion

                                                          • Social media influencers; moving beyond the numbers
                                                            • It’s all about the beauty brand websites
                                                              • Figure 14: L’Oréal’s ‘the science of beauty’, July 2018
                                                              • Figure 15: Olay live chat, July 2017
                                                            • Power to the people
                                                              • Retailers remain influential
                                                              • The Consumer – What You Need to Know

                                                                • Brand websites are an important source of information
                                                                  • In-store environments are essential
                                                                    • Traditional experts are trusted
                                                                      • Scepticism towards bloggers/vloggers
                                                                        • Visually-appealing products are important for social media
                                                                          • Following is for inspiration
                                                                          • Sources of BPC Information

                                                                            • Brand and product information is the most sought after
                                                                              • Figure 16: Sources of BPC information, June 2018
                                                                              • Figure 17: Into the gloss homepage, July 2018
                                                                            • Retail environments are essential
                                                                              • Consumers turn to social media for trends
                                                                                • Figure 18: Use of social media and in-store environments to search for information on latest beauty/grooming trends or how to use a new beauty/grooming product, by age, June 2018
                                                                            • Trusted Sources of BPC Advice

                                                                              • In-store counter staff are most trusted
                                                                                • Figure 19: Trusted sources of BPC advice, June 2018
                                                                              • Valuing traditional expertise
                                                                                • Figure 20: Murad skincare consultation, July 2017
                                                                              • Collaborating with experts
                                                                                • Representation matters
                                                                                  • Figure 21: Trust in make-up artists, bloggers/vloggers and beauty editors amongst women, by age, June 2018
                                                                              • Attitudes towards Beauty Bloggers/Vloggers

                                                                                • Blogger/vlogger fatigue
                                                                                  • Figure 22: Attitudes towards beauty bloggers/vloggers, June 2018
                                                                                • Sponsorship is confusing
                                                                                  • Too many collaborations
                                                                                    • Young women still value influencers
                                                                                    • Use of Social Media for BPC Reasons

                                                                                      • Instagram is popular for beauty content
                                                                                        • Figure 23: Use of social media for BPC reasons, June 2018
                                                                                        • Figure 24: Holographic packaging from Benefit Cosmetics, June 2017
                                                                                      • Pretty formulations are also important
                                                                                        • Figure 25: Dr. Jart+ water fuse hydro soothe eye gel, June 2018
                                                                                      • Celebrity following is high on Instagram and Snapchat
                                                                                        • Facebook and Twitter lag behind when it comes to beauty engagement
                                                                                          • Figure 26: Innocent drinks on Twitter, July 2018
                                                                                      • Reasons for Following a Brand/Celebrity/Blogger

                                                                                        • Following is for learning and inspiration
                                                                                          • Figure 27: Reasons for following a beauty brand/celebrity/blogger, by gender, June 2018
                                                                                        • Men look for entertainment
                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                            • Abbreviations
                                                                                              • Consumer research methodology