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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Beauty and Personal Care Retailing market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Driving demand in a declining BPC market
  • Using the latest innovations to drive growth
  • How retailers can tap into the continued growth of online beauty

Covered in this report

While the beauty market had previously been growing at a faster rate than the personal care market, seeing stable growth in 2018, consumer spending on beauty has also now fallen into decline, dropping by 1.4% in 2019. A tendency by consumers to seek out the most competitively priced products and to bulk buy, as well as heavy discounting in the sector, has dented the size of the beauty and personal care market.


Although retail sales at health and beauty specialists have continued to rise in 2019, growth in the sector has slowed as the market has become more saturated. A number of the leading mature health and beauty specialists, including Boots and Superdrug, have struggled to gain market share in the UK as they face intense competition from smaller players and non-specialist retailers including supermarkets, department stores and the online channel.

Expert analysis from a specialist in the field

Written by Tamara Sender, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As the value of the beauty and personal care sector has fallen into decline, with even beauty seeing negative growth in 2019, retailers need to ensure that they focus on the growth opportunities presented by two key demographics – Gen Z and older women aged 55+. Teens are increasingly being driven to experiment with new beauty styles that have emerged as cultures of an online-first approach. Tamara Sender
Senior Consumer Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The Market
            • UK beauty and personal spending falls 2% in 2019
              • Figure 1: Best- and worst-case market size and forecast for consumer spending on beauty and personal care products (including VAT), 2014-24
            • Health and beauty specialists outperform
              • Figure 2: Best- and worst-case forecast for health and beauty specialists’ sales (including VAT), at current and constant prices, 2014-24
            • Companies and brands
              • Lush competes with The Body Shop for most ethical
                • Figure 3: Attitudes towards and usage of selected brands, December 2019
              • The consumer
                • Rise in older women buying beauty products
                  • Figure 4: Beauty and personal care items purchased in the last 12 months, October 2019
                • Rise in purchase of value own-label brands
                  • Figure 5: Beauty and personal care brand types purchased in the last 12 months, October 2019
                • Jump in consumers shopping online
                  • Figure 6: How they purchased beauty and personal care items in the last 12 months, October 2019
                • Boots remains the most used retailer
                  • Figure 7: Where they purchased beauty and personal care items in the last 12 months, October 2019
                • Satisfaction levels dip for staff expertise
                  • Figure 8: Satisfaction with retailers where the most was spent on beauty and personal care products in the last 12 months, October 2019
                • Growing interest in sustainability
                  • Figure 9: Interest in innovations when shopping in-store for beauty/personal care, October 2019
                • Older women place importance on in-store experience
                  • Figure 10: Shopping behaviour when buying beauty and personal care products, October 2019
                • What we think
                • Issues & Insights

                  • Driving demand in a declining BPC market
                    • The facts
                      • The implications
                        • Using the latest innovations to drive growth
                          • The facts
                            • The implications
                              • How retailers can tap into the continued growth of online beauty
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • UK beauty and personal spending falls 2% in 2019
                                      • Beauty spending falls
                                        • Health and beauty specialists outperform
                                          • BPC online spending jumps 11.4%
                                          • Market Size and Forecast

                                            • UK beauty and personal spending falls 2% in 2019
                                              • Figure 11: Best- and worst-case market size and forecast for consumer spending on beauty and personal care products (including VAT), 2014-24
                                              • Figure 12: Market size and forecast for consumer spending on beauty and personal care products (including VAT), at current and constant prices, 2014-24
                                            • What is the future of the BPC market?
                                              • Forecast methodology
                                              • Market Segmentation

                                                • Beauty spending falls
                                                  • Figure 13: Best- and worst-case market size and forecast for consumer spending on beauty products (including VAT), 2014-24
                                                  • Figure 14: Market size and forecast for consumer spending on beauty products (including VAT), at current and constant prices, 2014-24
                                                • Beauty category performance
                                                  • Figure 15: Consumer spending on beauty products (including VAT), by category, 2015-19
                                                • Colour cosmetics
                                                  • Facial skincare
                                                    • Fragrances and body sprays
                                                      • Body, hand and footcare
                                                        • Spend on personal care drops further
                                                          • Figure 16: Best- and worst-case market size and forecast for consumer spending on personal care products (including VAT), 2014-24
                                                          • Figure 17: Market size and forecast for consumer spending on personal care products (including VAT), at current and constant prices, 2014-24
                                                        • Personal care category performance
                                                          • Figure 18: Consumer spending on personal care products (including VAT), by category, 2015-19
                                                        • Haircare
                                                          • Oral hygiene
                                                            • Soap, bath and shower
                                                              • Shaving and hair removal
                                                                • Deodorants
                                                                  • Hair colourants
                                                                    • Suncare
                                                                      • Forecast methodology
                                                                      • Sector Size and Forecast

                                                                        • Health and beauty specialists outperform
                                                                          • Figure 19: Best- and worst-case forecast for health and beauty specialists’ sales (including VAT), at current and constant prices, 2014-24
                                                                          • Figure 20: Health and beauty specialists’ sales (including VAT), at current and constant prices, 2014-24
                                                                        • Notes on Mintel’s sector size
                                                                          • Outlet and enterprise numbers
                                                                            • Figure 21: Health and beauty specialists’ outlet numbers, 2015-19
                                                                            • Figure 22: Health and beauty specialists’ enterprise numbers, 2015-19
                                                                          • Forecast methodology
                                                                          • Online

                                                                            • Online spending jumps 11.4%
                                                                              • Figure 23: Estimated market size for online consumer spending on beauty and personal care products, split by beauty and personal care, 2015-19
                                                                            • Online beauty sales have doubled since 2014
                                                                              • Figure 24: Estimated market size and forecast for online consumer spending on beauty products, 2014-24
                                                                            • Growth in the market is slowing
                                                                              • Figure 25: Best- and worst-case forecast for online consumer expenditure on beauty products, 2014-24
                                                                            • Online channels of distribution
                                                                                • Figure 26: Retail share of online consumer expenditure on beauty products, 2017-19
                                                                              • Forecast methodology
                                                                              • Channels to Market

                                                                                • Specialists and grocers compete for share
                                                                                    • Figure 27: Estimated distribution of spending on beauty and personal care products, 2019
                                                                                    • Figure 28: Estimated distribution of spending on beauty and personal care products (including VAT), 2017-19
                                                                                • Market Drivers

                                                                                  • Deflationary trajectory
                                                                                    • Figure 29: Consumer price inflation, 2008-18
                                                                                  • Steady decline in core BPC category prices since mid-2019
                                                                                    • Figure 30: Consumer price inflation, November 2018-November 2019
                                                                                  • Real wage growth outstripping inflation
                                                                                    • Figure 31: Real wage growth – Average weekly earnings vs inflation, January 2015-October 2019
                                                                                  • Population structure shifting towards later ages
                                                                                    • Figure 32: Trends in the age structure of the UK population, 2018-28
                                                                                    • Figure 33: Breakdown of trends in the age structure of the UK population, 2018-28
                                                                                  • Consumers feel positive about their current financial situation…
                                                                                    • Figure 34: Trends in how respondents would describe their financial situation, November 2018-November 2019
                                                                                  • …and the vast majority think they should be fine over the next year
                                                                                    • Figure 35: “And how do you feel about your financial situation over the next year?”, November 2019
                                                                                  • More consumers spending their disposable income on beauty products
                                                                                    • Figure 36: Trends in what extra money is spent on, November 2018 and November 2019
                                                                                  • Improved perceptions of private-label beauty products
                                                                                    • Figure 37: Attitudes towards private-label beauty products, October 2018
                                                                                  • Consumers most ethically conscious when buying BPC products
                                                                                    • Figure 38: Ethical consideration taken into account, by retail sector, January 2019
                                                                                • Companies and Brands – What You Need to Know

                                                                                  • Grocers grow beauty sales
                                                                                    • Amazon expands beauty offer
                                                                                      • New formats and makeovers for BPC retailers in 2019
                                                                                        • Total ad spending in 2018 remains stable
                                                                                          • Lush competes with The Body Shop for most ethical
                                                                                          • Leading Specialists

                                                                                            • A.S. Watson-owned retailers outperforming market leader Boots
                                                                                              • Leading specialists by sales
                                                                                                • Figure 39: Leading specialist retailers’ net revenues (excluding VAT), 2014-18
                                                                                              • Online beauty retailers
                                                                                                • Figure 40: Leading online/home shopping specialist retailers’ net revenues (excluding VAT), 2014-18
                                                                                              • Leading pharmacies by sales
                                                                                                • Figure 41: Leading pharmacy chains’ net revenues (excluding VAT), 2014-18
                                                                                              • Outlet numbers and sales per outlet
                                                                                                • Figure 42: Leading specialist retailers’ outlet numbers, 2014-18
                                                                                                • Figure 43: Leading specialists retailers’ estimated sales per outlet, 2014-18
                                                                                              • Operating profits and margins
                                                                                                • Figure 44: Leading specialist retailers’ operating profits, 2014-18
                                                                                                • Figure 45: Leading specialist retailers’ operating margins, 2014-18
                                                                                                • Figure 46: Leading specialist online/home shopping retailers’ operating profits, 2014-18
                                                                                                • Figure 47: Leading specialist online/home shopping retailers’ operating margins, 2014-18
                                                                                            • Leading Non-specialists

                                                                                              • Grocers grow beauty sales
                                                                                                • Figure 48: Leading non-specialist retailers’ estimated sales growth, by segment, 2018
                                                                                              • Amazon expands beauty offer
                                                                                                • Figure 49: Leading non-specialist retailers’ estimated beauty and personal care goods sales (excluding VAT), 2016-18
                                                                                            • Market Shares

                                                                                              • Market remains highly fragmented
                                                                                                • Figure 50: Leading specialist and non-specialist retailers’ estimated market shares, 2018
                                                                                                • Figure 51: Leading retailers share of all spending on BPC products, 2016-2018
                                                                                              • Note on market shares
                                                                                              • Launch Activity and Innovation

                                                                                                • Non-specialist beauty retailers broaden their appeal
                                                                                                  • Amazon debuts its own-label beauty brand ‘Belei’
                                                                                                    • Figure 52: Amazon’s beauty brand ‘Belei’, 2019
                                                                                                  • Primark launches own-label skincare PS…Naturals
                                                                                                    • Harrods opens standalone beauty store at Intu Lakeside
                                                                                                      • New formats and makeovers for BPC retailers in 2019
                                                                                                        • The Perfume Shop launches first concept store
                                                                                                          • Westfield London brings digital beauty brands to bricks-and-mortar
                                                                                                            • Figure 53: by Circus at Westfield London, 2019
                                                                                                          • After Beauty launches ‘beauty playground’
                                                                                                            • Figure 54: After Beauty store at Richmond, 2019
                                                                                                          • Consumers hungry for more eco-friendly concepts in-store
                                                                                                            • The Body Shop launches first concept store on Bond Street
                                                                                                              • Figure 55: The Body Shop refill station, 2019
                                                                                                            • Lush launches conveyor belt for new in-store gifting service
                                                                                                              • Figure 56: Lush conveyor belt, 2019
                                                                                                            • Product and water refill stations at the new Boots Covent Garden store
                                                                                                              • Figure 57: Boots’ sustainability initiatives at its Covent Garden store, January 2020
                                                                                                            • Fenty launches Shade Finder
                                                                                                              • John Lewis experiments with AR cosmetics
                                                                                                                • Figure 58: John Lewis Virtual Lipstick experience, 2019
                                                                                                              • L’Oréal launches Color&Co
                                                                                                                • Feelunique launches new technology to improve product ingredient transparency
                                                                                                                • Advertising and Marketing Activity

                                                                                                                  • Total ad spending in 2018 remains stable
                                                                                                                    • Figure 59: Recorded above-the-line advertising expenditure on beauty and personal care, total market, 2014-19
                                                                                                                    • Figure 60: Recorded above-the-line, online, display and direct mail total advertising expenditure on beauty and personal care, by leading retailers, 2015-19
                                                                                                                  • Digital continues to overtake press
                                                                                                                    • Figure 61: Recorded above-the-line advertising expenditure percentage on beauty and personal care, by media type, total market, 2018
                                                                                                                  • Key campaigns
                                                                                                                    • Inclusivity and diversity
                                                                                                                      • Urban Decay launches the ‘Pretty Different’
                                                                                                                        • Givenchy unisex makeup line
                                                                                                                          • Gucci unisex fragrance
                                                                                                                            • Nielsen Ad Intel coverage
                                                                                                                            • Brand Research

                                                                                                                                • Brand map
                                                                                                                                  • Figure 62: Attitudes towards and usage of selected brands, December 2019
                                                                                                                                • Key brand metrics
                                                                                                                                  • Figure 63: Key metrics for selected brands, December 2019
                                                                                                                                • Lush seen as most innovative
                                                                                                                                  • Figure 64: Attitudes, by brand, December 2019
                                                                                                                                • The Body Shop is perceived as most ethical
                                                                                                                                  • Figure 65: Brand personality – macro image, December 2019
                                                                                                                                • Boots is most reliable
                                                                                                                                  • Figure 66: Brand personality – micro image, December 2019
                                                                                                                                • Brand analysis
                                                                                                                                  • Boots still a popular favourite
                                                                                                                                    • Figure 67: User profile of Boots, December 2019
                                                                                                                                  • Lush competes with The Body Shop for most ethical
                                                                                                                                    • Figure 68: User profile of Lush, December 2019
                                                                                                                                  • MAC exclusive but overrated
                                                                                                                                    • Figure 69: User profile of MAC, December 2019
                                                                                                                                  • The Fragrance Shop most responsive
                                                                                                                                    • Figure 70: User profile of The Fragrance Shop, December 2019
                                                                                                                                  • The Body Shop takes the lead as the most ethical
                                                                                                                                    • Figure 71: User profile of The Body Shop, December 2019
                                                                                                                                  • Feelunique.com provides great online service
                                                                                                                                    • Figure 72: User profile of Feelunique.com, December 2019
                                                                                                                                  • Deciem only cares about profit
                                                                                                                                    • Figure 73: User profile of Deciem, December 2019
                                                                                                                                • Space Allocation Summary

                                                                                                                                    • Figure 74: Leading health and beauty retailers: Health and beauty products estimated space allocation, January 2020
                                                                                                                                  • Boots reimagining the beauty shopping experience
                                                                                                                                    • Figure 75: Boots concept store, Covent Garden, London
                                                                                                                                  • The Body Shop’s new-look store design to bring its brand purpose to life
                                                                                                                                    • Figure 76: The Body Shop’s concept store, Bond Street, London
                                                                                                                                  • Sainsbury’s rolling out a new beauty concept following successful trial
                                                                                                                                    • Superdrug opens its biggest ever store
                                                                                                                                      • John Lewis’ concierge-style concept
                                                                                                                                        • Figure 77: Leading health and beauty retailers: Health and beauty products estimated detailed space allocation, January 2020
                                                                                                                                        • Figure 78: Leading health and beauty retailers: Health and beauty products estimated detailed space allocation, January 2020
                                                                                                                                      • Health and beauty space as a percentage of total floor space in non-specialists
                                                                                                                                        • Figure 79: Non-specialists: Estimated health and beauty space as a percentage of total floor space, January 2020
                                                                                                                                    • A.S. Watson (Europe)

                                                                                                                                        • What we think
                                                                                                                                          • Physical stores still at the heart of the business
                                                                                                                                            • Developing complementary services
                                                                                                                                              • Online investment and expansion is crucial
                                                                                                                                                • Loyalty schemes can aid personalisation and strengthen ties with customers
                                                                                                                                                  • What next?
                                                                                                                                                    • Company background
                                                                                                                                                      • Company performance
                                                                                                                                                        • Figure 80: A.S. Watson (Europe): Group financial performance, 2013/14-2017/18
                                                                                                                                                        • Figure 81: A.S. Watson (Europe): Outlet data, 2013/14-2017/18
                                                                                                                                                      • Retail offering
                                                                                                                                                      • The Body Shop

                                                                                                                                                          • What we think
                                                                                                                                                            • New-look store design
                                                                                                                                                              • Cash-free store concept planned
                                                                                                                                                                • Combatting the growing issue of plastic pollution
                                                                                                                                                                  • B Corp certification strengthens the brand’s ethical credentials
                                                                                                                                                                    • Capitalising on the vegan trend
                                                                                                                                                                      • Company background
                                                                                                                                                                        • Company performance
                                                                                                                                                                          • Figure 82: The Body Shop: Estimated retail sales performance, 2014-18
                                                                                                                                                                          • Figure 83: The Body Shop: Outlet data, 2014-18
                                                                                                                                                                        • Retail offering
                                                                                                                                                                        • The Fragrance Shop

                                                                                                                                                                            • What we think
                                                                                                                                                                              • New Sniff Bar concept delivering high conversion and transaction rates
                                                                                                                                                                                • Try-before-you-buy fragrance subscription service a huge success
                                                                                                                                                                                  • Company background
                                                                                                                                                                                    • Company performance
                                                                                                                                                                                      • Figure 84: The Fragrance Shop: Group financial performance, 2014/15-2018/19
                                                                                                                                                                                      • Figure 85: The Fragrance Shop: Outlet data, 2014/15-2018/19
                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                    • Kiko Milano

                                                                                                                                                                                        • What we think
                                                                                                                                                                                          • Brand new store concept and personalised lipstick
                                                                                                                                                                                            • More store traffic means more opportunities for sales
                                                                                                                                                                                              • Shifting physical expansion eastwards
                                                                                                                                                                                                • Targeting a bigger share of the online beauty market
                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                      • Figure 86: Kiko Milano: Estimated group financial performance, 2014-18
                                                                                                                                                                                                      • Figure 87: Kiko Milano: Estimated outlet data, 2014-18
                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                    • Lush Retail Ltd (UK)

                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                          • Immersive and exclusive in-store shopping experiences
                                                                                                                                                                                                            • Plastic packaging-free stores bolster ethical credentials
                                                                                                                                                                                                              • Digital window shopping for on-the-go commuters
                                                                                                                                                                                                                • New time-saving in-store payment concept rolled out nationwide
                                                                                                                                                                                                                  • Unique products that create a buzz
                                                                                                                                                                                                                    • Expanded vegan option
                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                          • Figure 88: Lush Retail Ltd (UK): Group financial performance, 2013/14-2017/18
                                                                                                                                                                                                                          • Figure 89: Lush Retail Ltd (UK): Outlet data, 2013/14-2017/18
                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                        • Walgreens Boots Alliance (UK and Europe)

                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                              • Online back on track
                                                                                                                                                                                                                                • Online pharmacy – too little, too late?
                                                                                                                                                                                                                                  • Digitising loyalty scheme within Boots app
                                                                                                                                                                                                                                    • Increased focus on beauty – two years too late?
                                                                                                                                                                                                                                      • What next?
                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                            • Figure 90: Walgreens Boots Alliance (UK and Europe): Group sales performance, 2014/15-2018/19
                                                                                                                                                                                                                                            • Figure 91: Walgreens Boots Alliance (UK and Europe): Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                          • The Consumer – What You Need to Know

                                                                                                                                                                                                                                            • Rise in older women buying beauty products
                                                                                                                                                                                                                                              • Rise in purchase of value own-label brands
                                                                                                                                                                                                                                                • Jump in consumers shopping online
                                                                                                                                                                                                                                                  • Boots remains the most used retailer
                                                                                                                                                                                                                                                    • Satisfaction levels dip for staff expertise
                                                                                                                                                                                                                                                      • Growing interest in sustainability
                                                                                                                                                                                                                                                        • Older women place importance on in-store experience
                                                                                                                                                                                                                                                        • What They Buy

                                                                                                                                                                                                                                                          • Purchasing levels remain stable
                                                                                                                                                                                                                                                            • Figure 92: Beauty and personal care items purchased in the last 12 months, October 2019
                                                                                                                                                                                                                                                          • Rise in older women buying beauty products
                                                                                                                                                                                                                                                            • Figure 93: Beauty products purchased in the last 12 months, by age and gender, November 2018 and October 2019
                                                                                                                                                                                                                                                          • Consumers buying less variety of products
                                                                                                                                                                                                                                                            • Figure 94: Repertoire of beauty and personal care items purchased in the last 12 months, November 2018 and October 2019
                                                                                                                                                                                                                                                        • Brand Types Purchased

                                                                                                                                                                                                                                                          • Rise in purchase of value own-label brands
                                                                                                                                                                                                                                                            • Figure 95: Beauty and personal care brand types purchased in the last 12 months, October 2019
                                                                                                                                                                                                                                                          • Fragrances see high levels of prestige purchasing
                                                                                                                                                                                                                                                          • How and Where They Shop

                                                                                                                                                                                                                                                            • Jump in consumers shopping online
                                                                                                                                                                                                                                                              • Figure 96: How they purchased beauty and personal care items in the last 12 months, October 2019
                                                                                                                                                                                                                                                            • Supermarkets remain dominant but young favour specialists
                                                                                                                                                                                                                                                                • Figure 97: Where they purchased beauty and personal care items in the last 12 months, October 2019
                                                                                                                                                                                                                                                              • Boots remains the most used retailer
                                                                                                                                                                                                                                                                • Figure 98: Where they purchased beauty and personal care items in the last 12 months, October 2019
                                                                                                                                                                                                                                                              • Online-only players strengthen their position
                                                                                                                                                                                                                                                                • Figure 99: Where they purchased beauty and personal care items in the last 12 months, November 2018 and October 2019
                                                                                                                                                                                                                                                              • Makeup purchasing moving online
                                                                                                                                                                                                                                                                • Figure 100: Beauty and personal care items purchased in the last 12 months, by how they shopped, October 2019
                                                                                                                                                                                                                                                              • People shop around more
                                                                                                                                                                                                                                                                • Figure 101: Repertoire of where they purchased beauty and personal care items in the last 12 months, October 2019
                                                                                                                                                                                                                                                            • Satisfaction with Retailers Purchased From

                                                                                                                                                                                                                                                              • 92% of buyers satisfied with their beauty retail experience
                                                                                                                                                                                                                                                                • Figure 102: Satisfaction with retailers where the most was spent on beauty and personal care products in the last 12 months, October 2019
                                                                                                                                                                                                                                                              • Satisfaction levels dip for staff expertise
                                                                                                                                                                                                                                                                  • Figure 103: Key drivers of overall satisfaction beauty and personal care retailers, October 2019
                                                                                                                                                                                                                                                                  • Figure 104: Overall satisfaction with beauty and personal care retailers – key driver output, October 2019
                                                                                                                                                                                                                                                                • Health and beauty specialists have highest levels of satisfaction
                                                                                                                                                                                                                                                                  • Figure 105: Percentage point difference from average in satisfaction with factors related to beauty and personal care shopping, by types of retailers where the most was spent on beauty and personal care products in the last 12 months, October 2019
                                                                                                                                                                                                                                                                • Boots stands out for customer service
                                                                                                                                                                                                                                                                  • Figure 106: Satisfaction with factors related to beauty and personal care shopping, by top six retailers where the most was spent on beauty and personal care products in the last 12 months, October 2019
                                                                                                                                                                                                                                                                • Methodology for key driver analysis
                                                                                                                                                                                                                                                                • Interest in Innovations

                                                                                                                                                                                                                                                                  • Interest in sustainability
                                                                                                                                                                                                                                                                      • Figure 107: Interest in innovations when shopping in-store for beauty/personal care, October 2019
                                                                                                                                                                                                                                                                    • Interest in in-store technology
                                                                                                                                                                                                                                                                        • Figure 108: Interest in innovations when shopping in-store for beauty/personal care, by age, October 2019,
                                                                                                                                                                                                                                                                      • Young males want advice
                                                                                                                                                                                                                                                                        • Figure 109: Interest in innovations when shopping in-store for beauty/personal care – males, by age, October 2019
                                                                                                                                                                                                                                                                    • Beauty and Personal Care Shopping Behaviour

                                                                                                                                                                                                                                                                      • Older women and in-store experience
                                                                                                                                                                                                                                                                          • Figure 110: Shopping behaviour when buying beauty and personal care products, October 2019
                                                                                                                                                                                                                                                                        • Young consumers aged 16-34 product research online for the best products
                                                                                                                                                                                                                                                                          • Figure 111: Shopping behaviour when buying beauty and personal care products, by age, October 2019
                                                                                                                                                                                                                                                                        • Affordable premium BPC products continue to drive demand
                                                                                                                                                                                                                                                                          • Figure 112: Consumers who prefer to buy ‘all-in-one’ solutions – males, by age, October 2019
                                                                                                                                                                                                                                                                        • 16-34s want retailers to provide more assistance
                                                                                                                                                                                                                                                                          • Figure 113: Beauty and Personal Care Retailing – CHAID – Tree output, October 2019
                                                                                                                                                                                                                                                                          • Figure 114: Beauty and Personal Care Retailing – CHAID – Table output, October 2019
                                                                                                                                                                                                                                                                        • Methodology for CHAID
                                                                                                                                                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                                            • Abbreviations
                                                                                                                                                                                                                                                                              • Consumer research methodology
                                                                                                                                                                                                                                                                              • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                                                • Forecast methodology
                                                                                                                                                                                                                                                                                    • Figure 115: Market size and forecast for consumer spending on beauty and personal care products (including VAT), best- and worst-case forecast, 2019-24
                                                                                                                                                                                                                                                                                    • Figure 116: Health and beauty specialists’ sales (including VAT), best- and worst-case forecast, 2019-24

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