UK Beauty Devices and Appliances market report
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Providing the most comprehensive and up-to-date information and analysis of the Beauty Devices, Tools and Accessories market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For the purposes of this report, Mintel has used the following selection of non-electrical beauty tools and accessories in its market research:
- Hairbrushes and combs
- Nail files, foot files, pumice stones
- Facial washcloths
- Face make-up brushes, sets and sponges
- Hair rollers
- Eyelash curlers.
Electrical beauty devices and appliances included in the scope of this report are:
- Facial cleansing/exfoliating/microdermabrasion devices
- IPL/laser hair removal devices
- LED light devices with skincare benefits
- Acne treatment devices (eg with laser or heating properties)
- Massagers/infusion systems
- Curling irons
- Straightening/flat irons
- Hot rollers.
What you need to know
The growth of the electrical segments within this market would suggest that speed and convenience are what matter most to consumers. However, non-electrical tools remain popular thanks to design innovation that allows users to express themselves through their products. While consumers use a proliferation of brushes and other tools, their electrical beauty regime is small, and some users are looking to rationalise even further with new multipurpose appliances.
Further opportunity lies in closing the gap between behaviour and intent, especially when it comes to the environment and ethics; many consumers understand the importance but are not fully aware of what they can do in this market to make an impact. Very few show ethical or environmental considerations when choosing certain products, meaning well-known brands can do more to publicise the importance of these practices and increase their ‘feelgood’ factor.
Expert analysis from a specialist in the field
Written by Alex Fisher, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although the value of electrical devices and hair appliances has grown to an estimated £834 million in 2018, new multipurpose appliances threaten long-term growth opportunities in this sector. Non-electrical tools retain popularity via design and self-expression, and consumers continue to use a wide range of non-electrical tools. Opportunity lies in closing the gap between behaviour and intent, especially when it comes to the environment and ethics; well-known brands that publicise the importance of these practices can increase their associated ‘feelgood’ factor.
Senior Beauty Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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