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UK Beauty Influencers and Educators Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Beauty Influencers and Educators market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Products covered in this Report

This Report investigates where BPC shoppers get their beauty and grooming information from, trusted sources of information as well as attitudes towards bloggers and vloggers.

Throughout this Report, references to ‘BPC products’ denote items from the following categories:

  • Haircare
  • Fragrances
  • Facial skincare
  • Body skincare
  • Colour cosmetics
  • Beauty accessories
  • Electronic beauty devices

What you need to know

Traditional experts such as in-store counter staff, medical professionals and make-up artists are the most trusted sources of information in the BPC category amongst shoppers, with the instore environment being an important source of information.

Social media influencers remain influential amongst women aged 16-24, despite an overall feeling of scepticism towards influencers.

Expert analysis from a specialist in the field

Written by Roshida Khanom, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Traditional experts such as in-store counter staff, make-up artists and dermatologists are the most trusted sources of information in BPC, suggesting that brands can do more to reassert the position of traditional experts. Social media influencers remain important, particularly to young women, however BPC shoppers are showing scepticism towards them suggesting that brands need to work harder to showcase genuine blogger/brand relationships. Roshida Khanom
Associate Director - Beauty & Personal Care

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • The holiday market could be impacted by uncertainty
              • Companies and brands
                • On-the-go claims focus on colour cosmetics
                  • Figure 1: New product development in on-the-go beauty products, by category, January 2014-September 2017
                • The consumer
                  • The UK is a popular holiday destination
                    • Figure 2: Holiday locations in the last 12 months, August 2017
                  • Beach holidays are most popular
                    • Figure 3: Holiday types taken in the last 12 months, August 2017
                  • Women have more holiday beauty priorities
                    • Figure 4: Holiday beauty and personal care essentials, by gender, August 2017
                  • Majority of vacationers do not buy holiday beauty products
                    • Figure 5: Purchase of holiday beauty and personal care products, August 2017
                  • Those who do buy are prepared ahead of their holiday
                    • Figure 6: Purchase occasions for holiday beauty and personal care products, August 2017
                  • Supermarkets are the most popular destination
                    • Figure 7: Places of purchase of holiday beauty and personal care products, by gender, August 2017
                  • Moisturising is important, even on holidays
                    • Figure 8: Beauty routines before, during and after holidays, August 2017
                  • Travel-sized products are overpriced
                    • Figure 9: Attitudes towards holiday beauty products, August 2017
                  • What we think
                  • Issues and Insights

                    • Holiday beauty; what’s the point?
                      • The facts
                        • The implications
                          • Beauty routines are considered time-consuming
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • Decline in the population of 20-34s
                                  • Brexit could impact the holiday sector
                                    • 2017 sees airline uncertainty
                                      • Gender fluidity could encourage the market
                                      • Market Drivers

                                        • Fewer young people
                                          • Figure 10: Trends in the age structure of the UK population, 2012-22
                                        • Brexit could encourage savvy behaviours
                                          • Figure 11: Changes in household finances, January 2015-May 2017
                                        • Airline uncertainty could impact the market
                                          • Figure 12: Future holiday plans, November 2016
                                        • Appearance is important
                                          • Figure 13: Attitudes towards appearance, December 2016
                                        • Gender fluidity continues to be important
                                        • Companies and Brands – What You Need to Know

                                          • On-the-go claims focus on colour cosmetics
                                            • Skincare declines in focus
                                              • Opportunities for travel-friendly hair colour
                                                • NPD in long-lasting and sweat-proof make-up
                                                • Launch Activity and Innovation

                                                  • Colour cosmetics sees the most NPD
                                                    • Figure 14: New product development in on-the-go beauty products, by category, January 2014-September 2017
                                                  • Skincare declines in focus
                                                    • Rise of multi-use products
                                                      • Travel-friendly hair colour
                                                        • Figure 15: Travel-friendly hair colour launches, January-September 2017
                                                      • Refillable products
                                                        • Long-lasting and sweat-proof make-up
                                                          • Targeting products by destination
                                                            • Promoting sleep
                                                            • The Consumer – What You Need to Know

                                                              • The UK is a popular holiday destination
                                                                • Beach and city breaks are the most popular holiday types
                                                                  • Basic hygiene products are essential when away
                                                                    • Most people do not buy holiday beauty products
                                                                      • Haircuts and hair colouring are priorities before going away
                                                                        • Beauty is not a priority on holiday
                                                                        • Holiday Types

                                                                          • UK is a popular destination
                                                                            • Figure 16: Holiday locations in the last 12 months, August 2017
                                                                          • Beach holidays are most popular
                                                                            • Figure 17: Holiday types taken in the last 12 months, August 2017
                                                                        • Holiday Essentials

                                                                          • Bath/shower products are must-haves
                                                                            • Figure 18: Holiday beauty and personal care essentials, by gender, August 2017
                                                                          • Women have more beauty priorities
                                                                          • Purchase of Holiday Beauty Products

                                                                            • Most people do not buy products for holidays
                                                                                • Figure 19: Purchase of holiday beauty and personal care products, August 2017
                                                                              • Dads are more prepared than Mums
                                                                                • Figure 20: Purchase of holiday beauty and personal care products, by parents of under-16s, August 2017
                                                                              • Those who prepare buy ahead
                                                                                • Figure 21: Purchase occasions for holiday beauty and personal care products, August 2017
                                                                              • Convenience drives supermarkets
                                                                                  • Figure 22: Places of purchase of holiday beauty and personal care products, by gender, August 2017
                                                                              • Holiday Beauty Routines

                                                                                • Time-consuming activities are conducted before holidays
                                                                                  • Figure 23: Beauty routines before, during and after holidays, August 2017
                                                                                • Moisturising is important
                                                                                  • Tanning is important to young people
                                                                                    • Figure 24: Tanning routines before and during holidays, by age, August 2017
                                                                                  • Teeth whitening is popular
                                                                                  • Attitudes towards Holiday Beauty Products

                                                                                    • Travel-sized products are overpriced
                                                                                        • Figure 25: Attitudes towards holiday beauty products, August 2017
                                                                                      • The environmental angle
                                                                                        • Holiday photos are important to young people
                                                                                          • Figure 26: Attitudes towards holiday appearance and beauty routines, by age, August 2017
                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                          • Abbreviations
                                                                                            • Consumer research methodology