UK Beauty Influencers and Educators Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Beauty Influencers and Educators market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
This Report investigates where BPC shoppers get their beauty and grooming information from, trusted sources of information as well as attitudes towards bloggers and vloggers.
Throughout this Report, references to ‘BPC products’ denote items from the following categories:
- Facial skincare
- Body skincare
- Colour cosmetics
- Beauty accessories
- Electronic beauty devices
What you need to know
Traditional experts such as in-store counter staff, medical professionals and make-up artists are the most trusted sources of information in the BPC category amongst shoppers, with the instore environment being an important source of information.
Social media influencers remain influential amongst women aged 16-24, despite an overall feeling of scepticism towards influencers.
Expert analysis from a specialist in the field
Written by Roshida Khanom, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Traditional experts such as in-store counter staff, make-up artists and dermatologists are the most trusted sources of information in BPC, suggesting that brands can do more to reassert the position of traditional experts. Social media influencers remain important, particularly to young women, however BPC shoppers are showing scepticism towards them suggesting that brands need to work harder to showcase genuine blogger/brand relationships.
Associate Director - Beauty & Personal Care
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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