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UK Beer market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Beer market, its consumers and the major players who make up that market.

Mintel has the answers you’re looking for

  • What are the key challenges facing the industry?
  • Who is the consumer and what do they want?
  • Where are the opportunities, where are the risks and what lies ahead?

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Key points included

  • Sampling encourages purchasing.
  • Environmental action chimes with beer drinkers.
  • Beer enjoys a strong image as facilitating social connections.
  • Low/no-alcohol beer helps the market to retain those cutting back on alcohol.

Covered in this report

This report looks at the UK (United Kingdom) market for beer sold in both the on-trade, ie out-of-home outlets such as pubs, restaurants and clubs where the drink is consumed on the premises, and the off-trade market, eg supermarkets, online, offlicences and convenience stores.

The beer market is divided into four main segments:

  • Lager can broadly be described as a light/amber, clear, carbonated beer brewed with pale-kilned malts which, after fermentation, is filtered, pasteurised and conditioned before being packaged in cans, bottles or kegs for sale.
  • Ale refers to top-fermented beers including bitter and mild, pale, export and brown ales, barley wine and strong ales, as well as Indian and American pale ales.
  • Cask ales are pulled by hand pump and oxidised in an aerobic environment once opened, which demands quick throughput to maintain optimum condition and means they are served from a cask without additional carbon dioxide or nitrogen pressure.
  • Stout is a derivative of porter, originally an 18th century brown mild ale. Stout is a black, dense beer, which is usually top-fermented, and made with dark roasted barley and an abundance of hops, which provide the characteristic flavour.

Expert analysis from a specialist in the field

Written by Amy Price, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumers’ desires to lead healthier lifestyles is evident, this feeding through to the trend towards people reducing/limiting alcohol intake. Given the strong consumer perception that low-/no-alcohol beers allow you to drink more beer, there is scope for such variants to forge a role as the permissible face of beer and to maintain usage.Amy Price
Senior Food and Drink Analyst

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What's included

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Volume sales receive a boost in 2018
              • Figure 1: Forecast of UK value sales of beer, 2013-23
            • Lager continues to dominate the market, craft trend fuels rise in ale/bitter
              • Figure 2: UK value sales of beer, by segment, 2017-18
            • Off-trade volumes continue to surpass on-trade
              • Freeze on alcohol duties eases pressure on manufacturers
                • A sizeable minority are cutting back on alcohol
                  • Companies and brands
                    • AB InBev’s top brands Stella and Budweiser post strong growth
                      • Figure 3: Leading brands’ shares in the UK lager market, by value, 2017/18*
                    • Guinness leads ales and stouts
                      • Figure 4: Leading brands’ shares in the UK ales and stouts market, by value, 2017/18*
                    • Stella Artois launches gluten-free beer, joining a raft of others
                      • Craft trend continues
                        • Beer ad spend looks set to drop in 2018
                          • Guinness stands out as unique, BrewDog is most fun and Budweiser leads on refreshment
                            • The consumer
                              • 70% of UK adults drink beer, with men, the young and wealthy in the lead
                                • Figure 5: Types of beer drunk in the last 3 months, October 2018
                              • Price is the top factor influencing purchase, but only half prioritise it
                                • Figure 6: Factors influencing purchasing of beer, October 2018
                              • Sampling would encourage purchasing among 75%
                                • Figure 7: Behaviours related to beer, October 2018
                              • Environmental action chimes with 71% of beer drinkers
                                • Figure 8: Attitudes towards beer, October 2018
                              • Refreshment is a selling point for lager; authenticity for stout/porter and ale/bitter and quality credentials and trendiness apparent for craft
                                • Figure 9: Correspondence Analysis of qualities associated with different types of beer, October 2018
                              • What we think
                              • Issues and Insights

                                • Environmental action chimes with beer drinkers
                                  • The facts
                                    • The implications
                                      • Beer enjoys a strong image as facilitating social connections
                                        • The facts
                                          • The implications
                                            • Sampling encourages purchasing
                                              • The facts
                                                • The implications
                                                  • Low/no-alcohol beer helps the market to retain those cutting back on alcohol
                                                    • The facts
                                                      • The implications
                                                      • The Market – What You Need to Know

                                                        • Volume sales receive a boost in 2018
                                                          • Lager continues to dominate the market
                                                            • Craft trend fuels rise in ale/bitter
                                                              • Stout/porter volume sales see slight decline
                                                                • Off-trade volumes continue to surpass on-trade
                                                                  • Freeze on alcohol duties eases pressure on manufacturers
                                                                    • A sizeable minority are cutting back on alcohol
                                                                    • Market Size and Forecast

                                                                      • Volume sales receive a boost in 2018
                                                                        • Inflation fuels value growth
                                                                          • Lager leads the market
                                                                            • Figure 10: Total value and volume sales of beer, UK, 2013-23
                                                                          • The future
                                                                            • Figure 11: Forecast of UK value sales of beer, 2013-23
                                                                            • Figure 12: Forecast of UK volume sales of beer, 2013-23
                                                                          • Forecast
                                                                          • Market Segmentation

                                                                            • Lager continues to dominate the market
                                                                              • Off-trade performance masks volume decline in the on-trade
                                                                                • Low-/no-alcohol beers provide small support
                                                                                  • Rising prices and premiumisation to drive growth going forward
                                                                                    • Figure 13: UK value and volume sales of lager, 2013-23
                                                                                    • Figure 14: Forecast of UK value sales of lager, 2013-23
                                                                                  • Craft trend fuels rise in ale/bitter
                                                                                      • Figure 15: UK value and volume sales of ale/bitter, 2013-23
                                                                                      • Figure 16: Forecast of UK value sales of ale/bitter, 2013-23
                                                                                    • Stout/porter volume sales see slight decline
                                                                                      • Figure 17: UK value and volume sales of stout/porter, 2013-23
                                                                                      • Figure 18: Forecast of UK value sales of stout/porter, 2013-23
                                                                                  • Channels to Market

                                                                                    • Rising prices fuel value growth in the on- and off-trade
                                                                                      • Off-trade volumes continue to surpass on-trade
                                                                                        • Figure 19: Value and volume sales of beer, by channel, 2013-18
                                                                                    • Market Drivers

                                                                                      • Multiple factors affect the price of beer
                                                                                        • Freeze on alcohol duties eases pressure on manufacturers
                                                                                          • Figure 20: UK excise duty rates for beer and other alcoholic drinks, 2008-18
                                                                                        • Scotland introduces minimum unit pricing for alcohol, with Wales set to follow
                                                                                          • Exchange rates and ‘Brexit’ deal will have an impact on beer
                                                                                            • Rising costs in the on-trade
                                                                                              • Barley shortage puts upwards price pressures on beer
                                                                                                • A sizeable minority are cutting back on alcohol
                                                                                                  • Environmental concerns cause brands to take action
                                                                                                    • AB InBev launches fund for start-ups tackling sustainability…
                                                                                                      • …and announces 100% recyclable packaging by 2025 commitment
                                                                                                        • Fuller’s looks to sustainability
                                                                                                          • Stella focuses on water…
                                                                                                            • Figure 21: Stella Artois partners with Water.org to highlight global water crises with limited edition packs, 2018
                                                                                                          • …as does Brewgooder, helped by BrewDog
                                                                                                            • Figure 22: Brewgooder focuses on clean water, 2018
                                                                                                          • Demographic changes will put pressure on the market
                                                                                                            • Figure 23: Change in age structure of the UK population, 2013-18 and 2018-23
                                                                                                        • Companies and Brands – What You Need to Know

                                                                                                          • AB InBev’s top brands Stella and Budweiser post strong growth
                                                                                                            • Guinness leads ales and stouts
                                                                                                              • Stella Artois launches gluten-free beer, joining a raft of others
                                                                                                                • Craft trend continues
                                                                                                                  • Beer spend looks set to drop in 2018
                                                                                                                    • Guinness stands out as unique, BrewDog is most fun, while Budweiser leads on refreshment
                                                                                                                    • Market Share

                                                                                                                      • AB InBev’s top brands post strong growth in retail
                                                                                                                        • Stella continues to lead
                                                                                                                          • Budweiser overtakes Foster’s
                                                                                                                            • Heineken sees mixed fortunes
                                                                                                                              • Foster’s sales drop hampered by delistings
                                                                                                                                • Heineken brand performs well
                                                                                                                                  • Premium lagers blaze a trail
                                                                                                                                    • Estrella Damm sees strong growth
                                                                                                                                      • Birra Moretti is Heineken’s fastest-growing brand
                                                                                                                                        • Peroni undergoes makeover
                                                                                                                                          • Molson Coors sees flat sales
                                                                                                                                            • Figure 24: UK retail value and volume sales of the leading lager brands, 2015/16-2017/18
                                                                                                                                          • Guinness leads ales and stouts
                                                                                                                                            • BrewDog continues extraordinary growth
                                                                                                                                              • Other brands see mixed fortunes
                                                                                                                                                • Fuller's acquires Dark Star Brewing
                                                                                                                                                  • Figure 25: UK retail value and volume sales of the leading ales and stouts brands, 2015/16-2017/18
                                                                                                                                              • Launch Activity and Innovation

                                                                                                                                                • Stella Artois launches gluten-free beer, joining a raft of others
                                                                                                                                                  • Figure 26: Beer brands tap into gluten-free market, 2016-18
                                                                                                                                                  • Figure 27: Perception map of attribute performance of Gluten-free Stella Artois in comparison to standard Stella Artois, UK, April 2018-November 2018
                                                                                                                                                • Craft trend continues
                                                                                                                                                  • Retailers continue to build their craft brew ranges
                                                                                                                                                    • BrewDog continues to innovate…
                                                                                                                                                      • …seeking to drive sour beer
                                                                                                                                                        • Figure 28: BrewDog launches a sour beer, 2018
                                                                                                                                                      • Fuller’s launches limited-run craft beers from pilot brewery…
                                                                                                                                                        • …and rebrands its craft Frontier line as a premium lager
                                                                                                                                                          • Alcohol-free launches continue
                                                                                                                                                            • St Peter's Brewery launches organic alcohol-free beer
                                                                                                                                                              • Peroni poised to launch a non-alcoholic beer in 2019
                                                                                                                                                                • Collaborations are increasingly seen in beer
                                                                                                                                                                  • Collaborations among brewers…
                                                                                                                                                                    • …and beyond
                                                                                                                                                                      • Beers look to ethical innovation
                                                                                                                                                                        • Packaging innovation
                                                                                                                                                                          • Budweiser taps into World Cup fever with new bottles and themed packs…
                                                                                                                                                                            • Figure 29: Budweiser launches limited edition aluminium bottles, 2018
                                                                                                                                                                          • …as well as light-up, interactive glasses
                                                                                                                                                                            • BrewDog repackages Punk IPA for International Women's Day
                                                                                                                                                                              • Fruit-infused beer brand Jubel changes look to target craft segment
                                                                                                                                                                                • Fridge-ready pack launches
                                                                                                                                                                                  • Figure 30: Brands launch fridge-ready packs, 2018
                                                                                                                                                                              • Advertising and Marketing Activity

                                                                                                                                                                                • Beer spend looks set to drop in 2018
                                                                                                                                                                                  • Figure 31: Total above-the line, online display and direct mail advertising expenditure on beer, 2014-18
                                                                                                                                                                                • Heineken is the leading advertiser
                                                                                                                                                                                  • Figure 32: Total above-the line, online display and direct mail advertising expenditure on beer, by top 10 advertisers (sorted by 2018), 2014-18
                                                                                                                                                                                • Taking a light-hearted approach with the ‘That’s Heineken’ campaign
                                                                                                                                                                                  • Pushing continental associations for Amstel
                                                                                                                                                                                    • Celebrating Foster’s roots with cricket
                                                                                                                                                                                      • Figure 33: Foster’s launches on-pack promotion to win a trip to Australia, 2018
                                                                                                                                                                                    • Birra Moretti focuses on relationships with Pull Together ad
                                                                                                                                                                                      • Maltsmiths debuts TV ad
                                                                                                                                                                                        • AB InBev cuts back on spend
                                                                                                                                                                                          • Stella celebrates joy with Joie de Biere campaign…
                                                                                                                                                                                            • …and continues sports sponsorship
                                                                                                                                                                                              • Budweiser pushes football ties with sponsorship of World Cup…
                                                                                                                                                                                                • …and succeeds Carlsberg as official England football team beer
                                                                                                                                                                                                  • Estrella Damn is the biggest spending brand with long-form ad
                                                                                                                                                                                                    • Figure 34: Total above-the line, online display and direct mail advertising expenditure on beer, by top 10 brands (sorted by 2018), 2014-18
                                                                                                                                                                                                  • Low-/no-alcohol brands see significant ad support
                                                                                                                                                                                                    • Budweiser supports Bud Light with Dilly Dilly campaign
                                                                                                                                                                                                      • Heineken unveils £6 million campaign for alcohol-free beer
                                                                                                                                                                                                        • Budweiser uses 'dry January' to promote Prohibition beer
                                                                                                                                                                                                          • Guinness continues Made of More campaign
                                                                                                                                                                                                            • Carlsberg focuses on Danish simplicity with Export
                                                                                                                                                                                                              • Molson Coors supports Carling…
                                                                                                                                                                                                                • …while boss blasts ad performance of Coors Light
                                                                                                                                                                                                                  • Greene King looks to modernise Old Speckled Hen
                                                                                                                                                                                                                    • BrewDog continues to invest in traditional media
                                                                                                                                                                                                                      • …and launches one million sampling activation
                                                                                                                                                                                                                        • …and charters a Boeing 767
                                                                                                                                                                                                                          • Tiny Rebel develops mobile video game app
                                                                                                                                                                                                                            • Nielsen Ad Intel coverage
                                                                                                                                                                                                                            • Brand Research

                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                  • Figure 35: Attitudes towards and usage of selected brands, October 2018
                                                                                                                                                                                                                                • Key brand metrics
                                                                                                                                                                                                                                  • Figure 36: Key metrics for selected brands, October 2018
                                                                                                                                                                                                                                • Brand attitudes: BrewDog stands out as being the most innovative
                                                                                                                                                                                                                                  • Figure 37: Attitudes, by brand, October 2018
                                                                                                                                                                                                                                • Brand personality: Carling and Foster’s suffer a more boring image
                                                                                                                                                                                                                                  • Figure 38: Brand personality – Macro image, October 2018
                                                                                                                                                                                                                                • Guinness stands out as authentic and traditional
                                                                                                                                                                                                                                  • Figure 39: Brand personality – Micro image, October 2018
                                                                                                                                                                                                                                • Brand analysis
                                                                                                                                                                                                                                  • BrewDog leads on fun
                                                                                                                                                                                                                                    • Figure 40: User profile of BrewDog, October 2018
                                                                                                                                                                                                                                  • Estrella Damm solicits positive endorsements among a low user base
                                                                                                                                                                                                                                    • Figure 41: User profile of Estrella Damm, October 2018
                                                                                                                                                                                                                                  • Guinness enjoys a winning image of being unique and of high quality
                                                                                                                                                                                                                                    • Figure 42: User profile of Guinness, October 2018
                                                                                                                                                                                                                                  • Stella Artois is seen most widely as a favourite brand
                                                                                                                                                                                                                                    • Figure 43: User profile of Stella Artois, October 2018
                                                                                                                                                                                                                                  • Budweiser is strong on refreshment
                                                                                                                                                                                                                                    • Figure 44: User profile of Budweiser, October 2018
                                                                                                                                                                                                                                  • Foster’s is most accessible, offering good value
                                                                                                                                                                                                                                    • Figure 45: User profile of Foster’s, October 2018
                                                                                                                                                                                                                                  • Carling suffers from a boring brand image
                                                                                                                                                                                                                                    • Figure 46: User profile of Carling, October 2018
                                                                                                                                                                                                                                • The Consumer – What You Need to Know

                                                                                                                                                                                                                                  • 70% of UK adults drink beer, with men, the young and wealthy in the lead
                                                                                                                                                                                                                                    • Lager is the most popular type
                                                                                                                                                                                                                                      • Price is the top factor influencing purchase, but only half prioritise it
                                                                                                                                                                                                                                        • Sampling would encourage purchasing among 75%
                                                                                                                                                                                                                                          • Exploration is important, with 73% enjoying try new beers
                                                                                                                                                                                                                                            • Environmental action chimes with 71% of beer drinkers
                                                                                                                                                                                                                                              • Refreshment is a selling point for lager, authenticity for stout/porter and ale/bitter, while craft enjoys quality credentials and trendiness
                                                                                                                                                                                                                                              • Usage of Beer

                                                                                                                                                                                                                                                • 70% of UK adults drink beer, with men, the young and wealthy in the lead
                                                                                                                                                                                                                                                    • Figure 47: Beer drinking in the last 3 months, by gender, age and socio-economic status, October 2018
                                                                                                                                                                                                                                                  • Lager is the most popular type
                                                                                                                                                                                                                                                    • Figure 48: Types of beer drunk in the last 3 months, October 2018
                                                                                                                                                                                                                                                  • Ale/stout usage is biased towards the young
                                                                                                                                                                                                                                                    • Craft beer is drunk by 37%
                                                                                                                                                                                                                                                      • Figure 49: Varieties of beer drunk in the last three months, October 2018
                                                                                                                                                                                                                                                    • Low/no alcohol variants are drunk by a sizeable one in five beer drinkers
                                                                                                                                                                                                                                                      • 35% drink just one type
                                                                                                                                                                                                                                                          • Figure 50: Repertoire of types of beer drunk, October 2018
                                                                                                                                                                                                                                                      • Factors Influencing Choice

                                                                                                                                                                                                                                                        • Price is the top factor influencing purchase, but only half prioritise it
                                                                                                                                                                                                                                                          • Potential to compete on added value, as half don’t deem price a top factor
                                                                                                                                                                                                                                                            • Stout/ale’s competitive on-trade price warrants more focus
                                                                                                                                                                                                                                                              • Figure 51: Factors influencing purchasing of beer, October 2018
                                                                                                                                                                                                                                                            • Special offers/promotions appeal to just 24%
                                                                                                                                                                                                                                                              • Distinct flavour appeals to 42%
                                                                                                                                                                                                                                                                • Craft drinkers take a keen interest in distinct flavour
                                                                                                                                                                                                                                                                  • Lager can do more to play on flavour
                                                                                                                                                                                                                                                                    • Figure 52: BrewDog references taste of pilsner beer, 2018
                                                                                                                                                                                                                                                                • Behaviours Related to Beer

                                                                                                                                                                                                                                                                  • Sampling would encourage purchasing among 75%
                                                                                                                                                                                                                                                                    • Figure 53: Behaviours related to beer, October 2018
                                                                                                                                                                                                                                                                  • Elevating sampling: tasting events
                                                                                                                                                                                                                                                                    • Sampling should help low-alcohol beer to tackle bland image
                                                                                                                                                                                                                                                                      • Exploration is important, with 73% enjoying try new beers
                                                                                                                                                                                                                                                                        • Craft brands cater to exploration with experimental ranges
                                                                                                                                                                                                                                                                          • Premium appeals over craft for 46%
                                                                                                                                                                                                                                                                            • A sizeable minority are cutting back on beer or drinking more low/no alcohol variants
                                                                                                                                                                                                                                                                              • 30% agree drinking low-alcohol beers means you can drink more
                                                                                                                                                                                                                                                                              • Attitudes towards Beer

                                                                                                                                                                                                                                                                                • Environmental action chimes with 71% of beer drinkers
                                                                                                                                                                                                                                                                                  • Figure 54: Attitudes towards beer, October 2018
                                                                                                                                                                                                                                                                                • 47% show interest in refill schemes
                                                                                                                                                                                                                                                                                  • Beer is a good way to bond with friends for 67%; rising to 76% among men aged 18-34
                                                                                                                                                                                                                                                                                    • Social interaction gains focus
                                                                                                                                                                                                                                                                                      • Beer enjoys a strong image as facilitating social connections
                                                                                                                                                                                                                                                                                        • 46% express interest in collaborative brews; rising to 63% of 18-34-year-old men
                                                                                                                                                                                                                                                                                        • Qualities Associated with Beer

                                                                                                                                                                                                                                                                                          • Refreshment is a selling point for lager
                                                                                                                                                                                                                                                                                            • Perception of blandness is a potential barrier for low/no alcohol beer
                                                                                                                                                                                                                                                                                              • Authenticity stands out for stout/porter and ale/bitter
                                                                                                                                                                                                                                                                                                • Quality credentials and trendiness apparent for craft
                                                                                                                                                                                                                                                                                                  • Figure 55: Correspondence Analysis of beer, October 2018
                                                                                                                                                                                                                                                                                                  • Figure 56: Qualities associated with different types of beer, October 2018
                                                                                                                                                                                                                                                                                                • Methodology
                                                                                                                                                                                                                                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                                                                    • Abbreviations
                                                                                                                                                                                                                                                                                                      • Consumer research methodology
                                                                                                                                                                                                                                                                                                      • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                                                                        • Forecast methodology
                                                                                                                                                                                                                                                                                                            • Figure 57: UK value sales of beer, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                                                                                                                            • Figure 58: UK volume sales of beer, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                                                                                                                            • Figure 59: UK value sales of lager, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                                                                                                                            • Figure 60: UK volume sales of lager, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                                                                                                                            • Figure 61: Forecast of UK volume sales of lager, 2013-23
                                                                                                                                                                                                                                                                                                            • Figure 62: UK value sales of ale/bitter, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                                                                                                                            • Figure 63: UK volume sales of ale/bitter, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                                                                                                                            • Figure 64: Forecast of UK volume sales of ale/bitter, 2013-23
                                                                                                                                                                                                                                                                                                            • Figure 15: UK value sales of stout/porter, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                                                                                                                            • Figure 65: UK volume sales of stout/porter, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                                                                                                                            • Figure 66: Forecast of UK volume sales of stout/porter, 2013-23
                                                                                                                                                                                                                                                                                                        • Appendix – Market Share

                                                                                                                                                                                                                                                                                                            • Figure 67: UK retail value and volume sales of the leading lager manufacturers, 2015/16-2017/18
                                                                                                                                                                                                                                                                                                            • Figure 68: retail value and volume sales of the leading ales and stouts manufacturers, 2015/16-2017/18
                                                                                                                                                                                                                                                                                                        • Appendix – Launch Activity and Innovation

                                                                                                                                                                                                                                                                                                            • Figure 69: Attribute performance of gluten-free Stella Artois in comparison to standard Stella Artois, UK, April 2017-November 2018
                                                                                                                                                                                                                                                                                                        • Appendix – Advertising and Marketing Activity

                                                                                                                                                                                                                                                                                                            • Figure 70: Total above-the line, online display and direct mail advertising expenditure on beer, by category, 2014-18
                                                                                                                                                                                                                                                                                                            • Figure 71: Total above-the line, online display and direct mail advertising expenditure on beer, by media type, 2014-18
                                                                                                                                                                                                                                                                                                            • Figure 72: Sports sponsorship advertising expenditure on beer, by advertiser, 2014-18 (sorted by total)
                                                                                                                                                                                                                                                                                                            • Figure 73: Sports sponsorship advertising expenditure on beer, by advertiser and brand, 2014-18 (sorted by total)