Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Beer market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Kiti Soininen, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
A likely growth segment in the coming years is low- and non-alcoholic beers. While decidedly niche, high profile launches from Heineken and Budweiser over the past year are helping to raise its profile and buoy growth.
Head of UK Food, Drink and Foodservice Research
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
This Report looks at the UK (United Kingdom) market for beer
sold in both the on-trade, ie out-of-home outlets such as pubs,
restaurants and clubs where the drink is consumed on the
premises, and the off-trade market, eg supermarkets, online, offlicences
and convenience stores.
The beer market is divided into three main segments:
- Lager can broadly be described as a light/amber, clear,
carbonated beer brewed with pale-kilned malts which, after
fermentation, is filtered, pasteurised and conditioned before
being packaged in cans, bottles or kegs for sale. Spirit- and
fruit-flavoured beers are also included within lager in this
- Ale refers to top-fermented beers including bitter and mild,
pale, export and brown ales, barley wine and strong ales, as
well as Indian and American pale ales, among others. These
beers are so-called because the yeast floats to the surface
during fermentation, as opposed to lagers, which are bottomfermented.
Barley wine is simply a beer with a very high ABV
(alcohol by volume).
- Cask ales are pulled by hand pump and oxidised in an aerobic
environment once opened, which demands quick throughput to
maintain optimum condition and means they are served from
a cask without additional carbon dioxide or nitrogen pressure.
Cask ales go through a process of ‘secondary fermentation’
while being stored in pubs, meaning that each barrel often has
a unique taste. They are sometimes referred to by consumers
and/or the trade as ‘real ale’. However, the definition of real ale
also includes ales which are bottle conditioned.
- Alcoholic ginger beer and bitter are also included within ales in
- Stout is a derivative of porter, originally an18th century
brown mild ale. Stout is a black, dense beer, which is usually
top-fermented, and made with dark roasted barley and an
abundance of hops, which provide the characteristic flavour.
Porter – a dark style of beer made from brown malt – is
included within the definition of stout.