UK Betting Shops Industry Report 2019

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Betting Shops market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

For the purposes of this report, Mintel defines a betting shop as a
licensed premises located in a public place to which adults (over18s) can go to place a bet (over the counter or via a self-service
terminal) or to play gaming machines.

Gaming machines in shops generally refer to B2 category
machines, also known as fixed odds betting terminals (FOBTs).
These machines feature traditional casino games such as roulette
and blackjack, and offer a maximum payout of £500 per spin
(from a maximum £2 stake). The stake limit was reduced from
£100 to £2 in April 2019. B3 category machines, which tend to
feature slot-based games, can also be found in some betting
shops and have the same maximum stake/payout.

The term “gross gambling yield” (GGY) refers to total stakes or
any amount (exclusive of taxes) that will otherwise accrue to the
licensee, minus consumers’ winnings. This is also referred to as
“consumer expenditure” within the report.

Expert analysis from a specialist in the field

Written by Zameira Hersi, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

With the new stake limit coming into play, the future looks bleak for the betting shops market. If operators can move away from their heavy reliance on gaming machines and towards improving customer experience and promoting a community spirit, they’re more likely to weather the storm
Zameira Hersi
Leisure Analyst