UK Bicycles Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Bicycles market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers the UK market for bicycles, which Mintel defines as those machines with a chain and ball bearings. The main product types included are mountain bikes, road/gravel bikes, traditional and hybrid bikes, children’s cycles and smallwheel bicycles, such as BMX and folding bikes.
Electric bicycles, better known as e-bikes, are excluded from the coverage of this report although, as a competitive product, some reference is made to sales levels and innovations for the purposes of comparison and context.
What you need to know
The success of Team GB’s cyclists at the Rio Olympics and good weather have resulted in an improved market compared to 2015. Prior to the Olympics both participation levels and sales were showing signs of decline but retailers have since reported positive movement over the second half of 2016. Halfords continue to dominate the market and tap into the UK’s Olympic success by launching ranges from Olympic heroes, while also making gains in its online presence via the acquisition of Tredz and Wheelies.
Participation levels are fairly stable and more women than ever are cycling, although the gender gap is still apparent. Investment in road safety and cycle infrastructure should help to increase participation further over the next few years. However, the impact of the UK’s decision to leave the EU will have a knock-on effect on prices as the majority of bikes are imported so this may impact consumers’ desire to purchase a new bike.
Expert analysis from a specialist in the field
Written by Helen Fricker, a leading analyst in the Leisure industry, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The UK’s health trend has underpinned much of the success in the market over the last 4 years; however, an increasing focus on exercise and healthy eating has lessened consumer reliance upon vitamins and supplements. The upsurge in popularity of elimination diets provides an opportunity, while exploring tailored supplement plans should help brands to remain relevant in the current health-orientated climate.
Senior Leisure Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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