UK Black Friday Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of Black Friday, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report examines consumer attitudes towards Black Friday, which took place on 24th November in 2017. This also includes purchases made during the wider period that is often still marketed as being ‘Black Friday’. This differs by retailer, but can now be spread throughout November.
This Report looks in more detail at the following topics:
- How Black Friday is impacting spending during the final quarter
- Market size of Black Friday
- Which retailer strategies are being employed to capitalise on Black Friday
- Who shopped and browsed during the Black Friday promotions, and how they did it
- What they bought and how much they spent
- Which retailers they used
- What stops people making a purchase in the Black Friday promotions
- The relationship between Black Friday and Christmas.
- How they decide what to buy
- Consumer attitudes towards Black Friday
Expert analysis from a specialist in the field
Written by Thomas Slide, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Black Friday has continued to grow and is now undeniably a firm fixture in the retail calendar. But despite growing numbers of retailers and shoppers taking part in the event, there is a palpable and growing sense of disillusionment among consumers. In the years ahead, retailers and brands will need to be much more creative in how they use the event to drive genuine engagement.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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