Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Bottled Water market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Covered in this report
For this report, Mintel defines bottled water as water intended
for human consumption that is sealed in a sanitary, food-grade
Bottled waters are segmented as follows:
- Convenience/PET still bottled water – may be plain, flavored, or
enhanced with vitamins, minerals, or other supplements
- Seltzer/sparkling/mineral bottled water – may be plain, flavored,
or enhanced; includes sweetened flavored sparkling waters such
as Sparkling Ice
- Jug/bulk still bottled water – plain water sold in multi-serve
containers; excludes jug/bulk containers that are filled by the
Water sold from bulk dispensers or coolers, sales through vending
machines, foodservice, and delivery services are excluded.
Expert analysis from a specialist in the field
Written by Alice Baker, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
That 46% of drinkers/buyers cut back when money is tight signals a warning for the market, given the economic uncertainty and threat of future inflation. An emphasis on environmental preservation offers a promising means for companies to differentiate their offering given the strong consumer interest in this area.