UK Brand Overview: Finance Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Brand Overview: Finance market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
Since November 2015, Mintel has conducted brand research on over 65 brands operating in financial services markets. As well as consumers’ attitudes towards brands, we investigate how many people have used those brands, how positive their experience of the brand was, and whether they would recommend that brand.
Research is run at a brand level, rather than based on a particular product. So rather than asking specifically about people’s perception of Barclays’ current accounts or of Direct Line’s car insurance, for example, we ask about their overall perception of the Barclays and Direct Line brands.
Data in this Report is drawn from fieldwork conducted between November 2015 and May 2018. Many brands have been covered on multiple occasions and, unless otherwise stated, Mintel’s data refers to the most recent wave of research in which a given brand featured.
What you need to know
Consumers are often attracted to the biggest names in the financial services industry, despite the fact that many of the brands with the most positive reputations are smaller, less traditional organisations. Sometimes in spite of themselves, consumers remain reassured by size and stature, which means smaller challengers often have to use better deals and innovation to compete.
There is a substantial difference between perception and reality within this sector. Users of brands tend to be happy with their bank, for example, but seem unconvinced about the merits of those they have not used. In insurance markets, the renewal cycle and the potential savings that can be made by switching means that people are more willing to test out newer brands, but within banking consumers appear perfectly content to keep the status quo.
Expert analysis from a specialist in the field
Written by Richard Hopping , a leading analyst in the Brand sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
There is a substantial difference between perception and reality within the financial services sector. Users of brands tend to be happy with their bank, for example, but seem unconvinced about the merits of those they have not used. In insurance markets, the financial incentive to switch is enough to get around this, however within banking consumers appear perfectly content to keep the status quo.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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