UK Brand Overview: Retail Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Brand Overview: Retail market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
Since November 2015, Mintel has conducted brand research on over 120 retailers. As well as consumers’ attitudes towards retailers, we investigate how many people have used those retailers, how positive their experience of the retailer was and whether they would recommend that retailer.
Data in this report is drawn from fieldwork conducted between November 2015 and May 2018. Many brands have been covered on multiple occasions and, unless otherwise stated, Mintel’s data refers to the most recent wave of research in which a given brand featured. Please refer to the Report Appendix for details of the Reports from which the brand data has been taken.
What you need to know
The success of Amazon is being felt across the retail sector, with few brands able to compete directly across a number of attributes and metrics. As Prime continues to add services that integrate into consumer lifestyles, the brand preference and satisfaction that Amazon elicits from consumers suggests that there is no stopping its domination.
Nonetheless, retail brands are seeking to challenge Amazon by adding services and technological advancements, both online and offline. AR offers the opportunity to add tangible benefits as well as a way to show off commitment to innovation, while maximising the use of physical spaces that retailers possess could help to create additional engagement with customers and exploit some of the aspects that Amazon lacks.
Expert analysis from a specialist in the field
Written by Richard Hopping, a leading analyst in the Household sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Amazon looms over the whole retail sector, and has raised expectations of the entire shopping experience. Brands that can innovate, such as by using technological advancements, maximising the potential of physical spaces and integrating money-can’t-buy experiences into loyalty scheme frameworks could find a way to challenge Amazon’s dominance.
Senior Brand and Household Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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