Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Bread and Baked Goods market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Emma Clifford, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
In terms of health, the very strong performance of the ‘bread with bits’ segment provides cause for optimism, with these products aligning well with both positive nutrition and ‘foodie’ trends. Health-boosting herbs and spices can also play in both these spaces and – as yet largely unexplored in this market - offer lots of potential for development.
Associate Director - Food & Drink
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
For the purposes of this Report, Mintel has used the following
Mintel’s definition follows the classification used in the baking
industry, and includes a wide variety of both traditional British
products and other breads not of UK origin.
Traditional British breads include: white, brown and wholemeal,
which may be sliced or unsliced, wrapped or unwrapped. A
distinction is drawn between bread that is baked by plant/factory
bakeries and stocked on grocery shelves (also called pre-packed
bread), and bread that is baked by in-store bakers. Part-baked
products are also included. Please see the Appendix for further
information on the definition of bread.
For the purposes of this Report, the speciality bread market is
taken to include: bagels, baguettes, pittas, wraps, chapattis,
naan breads, panini and garlic bread (brown, seeded, white and
Sweet baked goods
- The sweet baked goods market includes: brioche loaves and
rolls, croissants, crumpets, English muffins, farls, fruit loaves,
hot cross buns, Irish bread, malt loaves, pains au chocolat and
raisins, pikelets, potato cakes, scones, teacakes, American
muffins, fruit buns and iced buns.
- Doughnuts are also included in the market value as they are
stocked with other baked goods.
- Please note that the market size for this Report differs from
the Mintel Market Sizes (MMS) Sweet Bakery market size
because MMS Sweet Bakery includes other products such as
chilled cakes, pies and tarts, which are outside the scope of
this Report, and outside the scope of the market size for this
- The market size for this Report differs from the MMS Bread
and Bread Products market size because MMS Bread and
Bread Products includes savoury pastries and pies (eg meat
pies/quiche) which are outside the scope of this Report.
MMS Bread and Bread Products also exclude unpackaged/
unwrapped products and sweet baked goods such as
croissants and fruit loaf, which are included within the market
size for this Report.