Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Bread market, its consumers and the major players who make up the market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Key points included
- Fibre content and gut health offer strong selling points for bread
- Greater potential for leftover ingredients
- Opportunities for branded ISB bread
Covered in this report
The market size includes white, brown and wholemeal loaves, including with various additions, which may be sliced or unsliced, wrapped or unwrapped, as well as speciality bread. A distinction is drawn between bread that is baked by plant/factory bakeries and stocked on grocery shelves (also called pre-packed bread), and bread that is baked by in-store bakers. Part-baked products are also included. Please see the Appendix for further information on the definition of bread.
For the purposes of this report, the speciality bread market is taken to include: bagels, baguettes, pittas, wraps, chapattis, naan breads, panini and garlic bread (ambient and chilled).
Sweet baked goods are excluded from this report and can be found under Mintel’s Cakes, Cake Bars and Sweet Baked Goods – UK, March 2019 Report.
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Expert analysis from a specialist in the field
Written by Amy Price, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While health concerns pose a barrier to uptake of bread, there is openness to bread with lower carbohydrates or made from more nutritious flour. Bread makers have the permission to position their products as contributing to healthy lifestylesAmy Price
Senior Food & Drink Analyst