Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Breakfast Cereals market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alice Baker, a leading analyst in Food & Drink, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Fragmented eating habits have added to the woes of RTE cereals, with many cereal eaters skipping breakfast or snacking instead. Offering branded sweet snacks suited to eating on the go other than the well-established cereal bars would allow companies to better capitalise on consumer snacking tendencies while also appealing to the time-pressed.
Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report:
This Report examines the UK retail market for breakfast cereals
and excludes sales through foodservice channels.
For the purposes of this Report, breakfast cereals are segmented
into ready-to-eat (RTE) cereals and hot cereal products. The
former comprises any cereals that are served without heating
them, such as corn flakes or muesli and include ready-to-serve
snack packs such as Kellogg’s To Go. The hot cereal segment
consists of porridge, oatmeal and instant hot oat products.
Cereal bars (eg Nature Valley’s Crunchy) and other breakfast
products (such as Kellogg’s Pop Tarts) are excluded from the
scope of this Report, but reference to them is made where
relevant in the light of their role as competing products.