UK Breakfast Eating Habits market report
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Providing the most comprehensive and up-to-date information and analysis of the Breakfast Eating Habits market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
This Report looks at consumer breakfast eating habits and attitudes, in order to understand what this means for marketers, retailers and suppliers.
This Report discusses foods for breakfast consumed both at home and out of home (eg at work, at a coffee shop), with the focus being primarily on the retail channel.
What you need to know
Breakfast is an almost universal meal, with 95% of UK adults eating it. The home is the most popular place to eat breakfast (94%), with 55% eating it at home every day, especially older consumers, who enjoy taking their time to enjoy breakfast. That almost half (49%) of UK adults eat breakfast out of home, 28% doing so once a week or more, demonstrates that this is an established habit for a sizeable minority. Of those eating out of home, 41% do so because they do not have the time to eat breakfast at home, while three in ten eating breakfast on-the-go (OTG).
Barriers remain, however, with the cost of eating breakfast out of home still seen to be the main deterrent to more frequent uptake, with almost seven in ten (68%) saying it is too expensive to eat breakfast out of home often.
Expert analysis from a specialist in the field
Written by Amy Price, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Breakfast is an almost universal occasion. While 55% of people eat it at home every day, almost half (49%) sometimes eat breakfast out of home. That 28% do so once a week or more demonstrates that this is an established habit for a sizeable minority.
Senior Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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