UK Breakfast Eating Habits market report
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Providing the most comprehensive and up-to-date information and analysis of the Breakfast Eating Habits - UK market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
- Evolving breakfast habits present ongoing opportunities for convenience-led products
- Scope to harness the popularity of more leisurely breakfast and brunch occasions in retail
- Breakfast needs to deliver on energy provision
Consumer Question Focus
- Breakfast Habits
- Where Breakfast is Eaten and Bought Out of Home
- Breakfast Foods Eaten at Home and Out of Home
- Reasons for Not Eating Breakfast
- Breakfast Behaviours
- Attitudes towards Breakfast
What you need to know
Breakfast remains on the menu for nearly everyone, eaten by 95% of Brits. That breakfast is widely viewed as the most important meal of the day, functioning for many as a springboard for healthy eating throughout the day, supports its place as a cornerstone meal occasion.
However, signs are pointing towards a generational shift in breakfast eating habits. The older generations are more likely than younger cohorts to eat breakfast at home every day and also have a lower repertoire of foods typically eaten. Traditional breakfast patterns clearly remain prevalent among older consumers, suggesting that the ageing population should benefit in-home breakfast operators and traditional breakfast foods.
In contrast, more fragmented routines appear to be taking root among the younger generations. They are more likely to eat breakfast out of home, many doing so while on the go, and to eat a wider range of foods for breakfast. Additionally, the young’s propensity to snack is also impacting on breakfast eating, seeing them graze on smaller breakfast items throughout the morning rather than eating one big breakfast.
Products covered in this Report
This Report looks at consumer breakfast eating habits and attitudes, in order to understand what this means for marketers, retailers and suppliers. It discusses foods for breakfast consumed both at home and out of home (eg at work, at a coffee shop), with the focus being primarily on the retail channel.
Expert analysis from a specialist in the field
Written by Anita Winther, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Breakfast habits are becoming more fragmented. Busy lifestyles are seeing people skip this important meal, eat it on the go or graze their way through the morning, fuelling demand for convenient products that can be eaten quickly and easily. Meanwhile, when time permits, brunch offers an attractive opportunity for people to spend time enjoying their morning meal, helping to counterbalance the stress of everyday life.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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