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UK British Lifestyles market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the British Lifestyles market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

Consumer spending grew steadily in 2017, supported by generally positive consumer confidence, which was in turn buoyed by the largely resilient wider economy.

However, inflation has outstripped wage growth since February 2017, and while there are signs that this is starting to ease, significant wage growth is still not expected in 2018. Additionally, whether for or against the UK’s exit from the EU, consumers are sensitive to the Brexit negotiations narrative, which remains a threat to their financial confidence. Collectively, this suggests that a significant upturn in consumer spending during the year is unlikely, which could in turn undermine wider economic growth.

Expert analysis from a specialist in the field

Written by Jack Duckett, a leading analyst in the Lifestyles sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The UK’s simmering identity crisis has significant commercial implications, particularly for brands that have come to leverage their British identity as a way of appealing to both domestic and foreign audiences. For these brands, relying on traditional conceptions of Britishness may no longer carry the same influence that it once did, signalling the need for a revamp of ‘Brand Britain’ and a clarification of the values it stands for Jack Duckett
Lifestyles Analyst

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Table of contents

  1. Overview

    • What you need to know
    • Executive Summary

        • Britain today
          • GDP forecasts remain positive
            • Inflation continues to outpace wage growth
              • Net migration continues to fall
                • Consumer confidence rises and falls on Brexit updates
                  • Minimum pension contribution to rise
                    • Concerns grow for the cost of living
                      • The consumer
                        • Savvy shopping habits keep spending levels stable
                          • Figure 1: Changes in spending habits in the last 12 months, January 2018
                        • Shoppers become more focused on deal-hunting
                          • Figure 2: Reasons why people spent less across all categories (netted across all sectors), February 2017 and January 2018
                        • Brits favour big government when it comes to social issues
                          • Figure 3: People’s attitude towards who should be taking the lead role in tackling selected social issues, January 2018
                        • Is British identity in crisis?
                          • Figure 4: Attitudes towards Britain’s reputation abroad, January 2018
                        • The best of British
                          • Figure 5: Attitudes towards British society, January 2018
                        • Brits take pride in the struggling NHS
                          • Figure 6: Aspects of Britain people are most proud of, January 2018
                        • What we think
                        • Britain Today – What You Need to Know

                          • GDP forecasts remain positive
                            • Housing market central to consumer confidence
                              • UK unemployment levels remain low …
                                • … but inflation continues to outpace wage growth
                                  • Ageing population continues to drive growth
                                    • Net migration continues to fall
                                      • Consumer confidence rises and falls on Brexit updates
                                        • Minimum pension contribution to rise
                                          • Concerns grow for the cost of living
                                          • The Economy

                                            • GDP forecasts remain positive
                                              • Figure 7: Quarterly % change in UK GDP, Q1 2012-Q4 2017
                                            • London housing market cools
                                              • Figure 8: Average house prices, UK, January 2012- December 2017
                                            • UK unemployment levels remain low
                                              • Figure 9: Employment and unemployment, by gender, 2012-22
                                              • Figure 10: UK Labour productivity measures – Output per hour (seasonally adjusted), Q1 2008-Q4 2017
                                            • Income squeeze lingers
                                              • Figure 11: Headline CPI inflation (12-month percentage change), vs average weekly earnings, January 2012-January 2018
                                          • The People

                                            • Ageing population continues to drive growth
                                              • Figure 12: Trends in the age structure of the UK population, 2012-22
                                            • Birth rate plateaus
                                              • Figure 13: Trends in the number of live births, England and Wales, 2000-16
                                            • Number of households grows
                                              • Figure 14: UK households, by size, 2012-22
                                            • Net migration continues to fall
                                              • Figure 15: Net migration to the UK, March 2012-September 2017
                                          • Consumer Finances

                                            • Consumer confidence rises and falls on Brexit updates
                                                • Figure 16: The financial wellbeing index, December 2012-December 2017
                                              • Consumer expectations for the coming year
                                                • Figure 17: Consumer financial wellbeing expectations for the coming year, June 2016 to December 2017
                                              • Minimum pension contribution to rise
                                                • What do the changes mean?
                                                    • Figure 18: Changes in minimum pension contributions, January 2018
                                                  • Will people opt out of auto-enrolment?
                                                    • Figure 19: Planned changes to enrolment in workplace pension based on contribution changes, January 2018
                                                  • Will it impact people’s spending habits?
                                                    • Figure 20: People’s expectations in their spending habits following pension contribution increase, January 2018
                                                • Consumers’ Response to the EU Referendum

                                                  • Concerns grow for the cost of living …
                                                      • Figure 21: Expected impact of UK vote to leave the EU on wider economy and personal finances, December 2017
                                                    • … but Brits remain unconvinced by more dramatic forecasts
                                                      • Figure 22: Guardian newspaper headline, November 2017
                                                    • Expectations prove less dramatic for other aspects of personal finance
                                                        • Figure 23: Balance of consumer opinion on the impact of the EU referendum on personal financial factors, December 2016-December 2017
                                                      • The potential positives for first-time buyers
                                                          • Figure 24: Balance of consumer opinion on the impact of the EU referendum on macroeconomic factors, December 2016-December 2017
                                                        • Opinions vary widely by age
                                                            • Figure 25: Balance of consumer opinion in regard to the expected impact of the UK vote to leave the EU on wider economy and personal finances, by age, December 2017
                                                        • Consumer Expenditure – What You Need to Know

                                                          • Consumer spending up 3%
                                                            • Outlook for the next five years
                                                              • Food shoppers tighten their belts
                                                                • Alcohol moderation trends could help sales of non-alcoholic drinks
                                                                  • Premiumisation trend continues to buoy sales of alcohol …
                                                                    • … and BPC products
                                                                      • Fashion goes online
                                                                        • Limited growth projected for technology and communications market
                                                                          • ‘Experience economy’ drives leisure and entertainment market
                                                                          • Consumer Expenditure Overview

                                                                            • Consumer spending up 3%
                                                                                • Figure 26: Consumer expenditure, by sector (£ billion), 2017
                                                                              • Outlook for the next five years
                                                                                  • Figure 27: Best- and worst-case forecast total value sales, 2012-22
                                                                                • Top performers in next five years
                                                                                    • Figure 28: Categories set to grow at a faster rate than total consumer spending projections over the next five years, at current prices, by % growth, 2017-22
                                                                                  • Slower growth sectors
                                                                                      • Figure 29: Consumer sectors set to grow at a below-average rate, at current prices, by % growth, 2017-22
                                                                                  • In-home Food

                                                                                    • What we think
                                                                                      • Market – Past, present, future
                                                                                        • Figure 30: UK in-home food market value, 2012-17
                                                                                        • Figure 31: Best- and worst-case forecast value sales of the in-home food market, at current prices, 2012-22
                                                                                      • Mintel predictions
                                                                                        • Winners
                                                                                          • Meat-free foods
                                                                                            • Bread with bits
                                                                                              • Chilled fish/shellfish
                                                                                                • Crisps
                                                                                                  • Losers
                                                                                                    • Cooking and pasta sauces
                                                                                                      • Sugar and gum confectionery
                                                                                                        • Half and half bread
                                                                                                          • Changing consumer habits
                                                                                                            • Figure 32: Changes in spending habits on in-home food in 2017, January 2018
                                                                                                          • Key consumer findings
                                                                                                            • Attitudes towards healthy eating
                                                                                                              • Meat-free foods
                                                                                                                • Bread
                                                                                                                  • Sugar and gum confectionery
                                                                                                                    • Ready meals and ready-to-cook foods
                                                                                                                    • Foodservice

                                                                                                                      • What we think
                                                                                                                        • Market – Past, present, future
                                                                                                                          • Figure 33: UK foodservice market value, 2012-17
                                                                                                                          • Figure 34: Best- and worst-case forecast value sales of the foodservice market, at current prices, 2012-22
                                                                                                                        • Mintel predictions
                                                                                                                          • Winners
                                                                                                                            • Pub catering
                                                                                                                              • Grab-and-go
                                                                                                                                • Takeaways and home deliveries
                                                                                                                                  • Losers
                                                                                                                                    • High street operators
                                                                                                                                      • Changing consumer habits
                                                                                                                                        • Figure 35: Changes in spending habits on eating out in 2017, January 2018
                                                                                                                                      • Key consumer findings
                                                                                                                                        • Menu trends
                                                                                                                                          • Eating out: the decision-making process
                                                                                                                                            • Eating out review
                                                                                                                                            • Non-alcoholic Drinks

                                                                                                                                              • What we think
                                                                                                                                                • Market – Past, present, future
                                                                                                                                                    • Figure 36: UK non-alcoholic drinks market value, 2012-17
                                                                                                                                                    • Figure 37: Best- and worst-case forecast value sales of the non-alcoholic drinks market, at current prices, 2012-22
                                                                                                                                                  • Mintel predictions
                                                                                                                                                    • Winners
                                                                                                                                                      • Bottled water
                                                                                                                                                        • Smoothies
                                                                                                                                                          • Adult carbonated soft drinks
                                                                                                                                                            • Losers
                                                                                                                                                              • Tea
                                                                                                                                                                • Sports drinks
                                                                                                                                                                  • Changing consumer habits
                                                                                                                                                                    • Figure 38: Changes in spending habits on non-alcoholic drinks in 2017, January 2018
                                                                                                                                                                  • Key consumer findings
                                                                                                                                                                    • Bottled water
                                                                                                                                                                      • Fruit juice, juice drinks and smoothies
                                                                                                                                                                        • Carbonated soft drinks
                                                                                                                                                                          • Tea and other hot drinks
                                                                                                                                                                            • Coffee
                                                                                                                                                                              • Sports and energy drinks
                                                                                                                                                                              • Alcoholic Drinks (Retail Market)

                                                                                                                                                                                • What we think
                                                                                                                                                                                  • Market – Past, present, future
                                                                                                                                                                                      • Figure 39: UK alcoholic drinks retail market value, 2012-17
                                                                                                                                                                                      • Figure 40: Best- and worst-case forecast value sales of the alcoholic drinks retail market, at current prices, 2012-22
                                                                                                                                                                                    • Mintel predictions
                                                                                                                                                                                      • Winners
                                                                                                                                                                                        • Ale/bitter
                                                                                                                                                                                          • Cider
                                                                                                                                                                                            • Gin
                                                                                                                                                                                              • RTDs
                                                                                                                                                                                                • Losers
                                                                                                                                                                                                  • White rum
                                                                                                                                                                                                    • Champagne
                                                                                                                                                                                                      • Changing consumer habits
                                                                                                                                                                                                        • Figure 41: Changes in spending habits on alcoholic drinks in 2017, January 2018
                                                                                                                                                                                                      • Key consumer findings
                                                                                                                                                                                                        • Beer
                                                                                                                                                                                                          • Wine
                                                                                                                                                                                                            • Cider
                                                                                                                                                                                                              • Spirits
                                                                                                                                                                                                                • Alcoholic drinks – General
                                                                                                                                                                                                                • Beauty and Personal Care

                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                    • Market – Past, present, future
                                                                                                                                                                                                                      • Figure 42: UK beauty and personal care market value, 2012-17
                                                                                                                                                                                                                      • Figure 43: Best- and worst-case forecast value sales of the beauty and personal care market, at current prices, 2012-22
                                                                                                                                                                                                                    • Mintel predictions
                                                                                                                                                                                                                      • Winners
                                                                                                                                                                                                                        • Women’s facial skincare
                                                                                                                                                                                                                          • Colour cosmetics
                                                                                                                                                                                                                            • Losers
                                                                                                                                                                                                                              • Men’s facial skincare
                                                                                                                                                                                                                                • Oral care
                                                                                                                                                                                                                                  • Changing consumer habits
                                                                                                                                                                                                                                    • Figure 44: Changes in spending habits on beauty products and toiletries in 2017, January 2018
                                                                                                                                                                                                                                  • Key consumer findings
                                                                                                                                                                                                                                    • Colour cosmetics
                                                                                                                                                                                                                                      • Women’s facial skincare
                                                                                                                                                                                                                                        • Men’s facial skincare
                                                                                                                                                                                                                                          • Oral care
                                                                                                                                                                                                                                          • OTC and Pharmaceuticals

                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                              • Market – Past, present, future
                                                                                                                                                                                                                                                • Figure 45: UK OTC and pharmaceuticals market value, 2012-17
                                                                                                                                                                                                                                                • Figure 46: Best- and worst-case forecast value sales of the OTC and pharmaceuticals market, at current prices, 2012-22
                                                                                                                                                                                                                                              • Mintel predictions
                                                                                                                                                                                                                                                • Winners
                                                                                                                                                                                                                                                  • Gastrointestinal remedies
                                                                                                                                                                                                                                                    • Cough, cold and flu
                                                                                                                                                                                                                                                      • Sexual health
                                                                                                                                                                                                                                                        • Losers
                                                                                                                                                                                                                                                          • Children’s OTC
                                                                                                                                                                                                                                                            • Changing consumer habits
                                                                                                                                                                                                                                                              • Figure 47: Changes in spending habits on healthcare products in 2017, January 2018
                                                                                                                                                                                                                                                            • Key consumer findings
                                                                                                                                                                                                                                                              • Analgesics
                                                                                                                                                                                                                                                                • Children’s OTC
                                                                                                                                                                                                                                                                  • Feminine hygiene and sanitary protection products
                                                                                                                                                                                                                                                                    • Vitamins and supplements
                                                                                                                                                                                                                                                                    • Fashion

                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                        • Market – Past, present, future
                                                                                                                                                                                                                                                                          • Figure 48: UK clothing and accessories market value, 2012-17
                                                                                                                                                                                                                                                                          • Figure 49: Best- and worst-case forecast value sales of the clothing and accessories market, at current prices, 2012-22
                                                                                                                                                                                                                                                                        • Mintel predictions
                                                                                                                                                                                                                                                                          • Winners
                                                                                                                                                                                                                                                                            • Online fashion
                                                                                                                                                                                                                                                                              • Handbags
                                                                                                                                                                                                                                                                                • Childrenswear
                                                                                                                                                                                                                                                                                  • Losers
                                                                                                                                                                                                                                                                                    • Womenswear
                                                                                                                                                                                                                                                                                      • Costume jewellery
                                                                                                                                                                                                                                                                                        • Department stores
                                                                                                                                                                                                                                                                                          • Changing consumer habits
                                                                                                                                                                                                                                                                                            • Figure 50: Changes in spending habits on clothing and accessories in 2017, January 2018
                                                                                                                                                                                                                                                                                          • Key consumer findings
                                                                                                                                                                                                                                                                                            • Fashion online
                                                                                                                                                                                                                                                                                              • Fashion accessories
                                                                                                                                                                                                                                                                                                • Clothing retailing
                                                                                                                                                                                                                                                                                                  • Sports fashion
                                                                                                                                                                                                                                                                                                  • Household Care

                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                      • Market – Past, present, future
                                                                                                                                                                                                                                                                                                        • Figure 51: UK household care market value, 2012-17
                                                                                                                                                                                                                                                                                                        • Figure 52: Best- and worst-case forecast value sales of the household care market, at current prices, 2012-22
                                                                                                                                                                                                                                                                                                      • Mintel predictions
                                                                                                                                                                                                                                                                                                        • Winners
                                                                                                                                                                                                                                                                                                          • Air care
                                                                                                                                                                                                                                                                                                            • Stain removers and whiteners
                                                                                                                                                                                                                                                                                                              • Losers
                                                                                                                                                                                                                                                                                                                • Dishwashing products
                                                                                                                                                                                                                                                                                                                  • Laundry detergents
                                                                                                                                                                                                                                                                                                                    • Changing consumer habits
                                                                                                                                                                                                                                                                                                                      • Figure 53: Changes in spending habits on household care products in 2017, January 2018
                                                                                                                                                                                                                                                                                                                    • Key consumer findings
                                                                                                                                                                                                                                                                                                                      • Air care
                                                                                                                                                                                                                                                                                                                        • Cleaning for the family
                                                                                                                                                                                                                                                                                                                          • Fabric care
                                                                                                                                                                                                                                                                                                                            • Household cleaning equipment
                                                                                                                                                                                                                                                                                                                            • Technology and Communications

                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                • Market – Past, present, future
                                                                                                                                                                                                                                                                                                                                  • Figure 54: UK technology and communications market value, 2012-17
                                                                                                                                                                                                                                                                                                                                  • Figure 55: Best- and worst-case forecast value sales of the technology and communications market, at current prices, 2012-22
                                                                                                                                                                                                                                                                                                                                • Mintel predictions
                                                                                                                                                                                                                                                                                                                                  • Winners
                                                                                                                                                                                                                                                                                                                                    • Bundled communications services
                                                                                                                                                                                                                                                                                                                                      • The connected home
                                                                                                                                                                                                                                                                                                                                        • Losers
                                                                                                                                                                                                                                                                                                                                          • Consoles and games
                                                                                                                                                                                                                                                                                                                                            • Changing consumer habits
                                                                                                                                                                                                                                                                                                                                              • Figure 56: Changes in spending habits on technology and communications in 2017. January 2018
                                                                                                                                                                                                                                                                                                                                            • Key consumer findings
                                                                                                                                                                                                                                                                                                                                              • Wearable technology
                                                                                                                                                                                                                                                                                                                                                • Mobile phones
                                                                                                                                                                                                                                                                                                                                                  • Mobile device apps
                                                                                                                                                                                                                                                                                                                                                    • Magazines
                                                                                                                                                                                                                                                                                                                                                      • Televisions
                                                                                                                                                                                                                                                                                                                                                        • Virtual reality
                                                                                                                                                                                                                                                                                                                                                        • Leisure and Entertainment

                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                            • Market – Past, present, future
                                                                                                                                                                                                                                                                                                                                                              • Figure 57: UK leisure and entertainment market value, 2012-17
                                                                                                                                                                                                                                                                                                                                                              • Figure 58: Best- and worst-case forecast value sales of the leisure and entertainment market, at current prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                            • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                              • Winners
                                                                                                                                                                                                                                                                                                                                                                • Gambling
                                                                                                                                                                                                                                                                                                                                                                  • Tenpin bowling
                                                                                                                                                                                                                                                                                                                                                                    • Music concerts and festivals
                                                                                                                                                                                                                                                                                                                                                                      • Health and fitness clubs
                                                                                                                                                                                                                                                                                                                                                                        • Losers
                                                                                                                                                                                                                                                                                                                                                                          • Nightclubs
                                                                                                                                                                                                                                                                                                                                                                            • Changing consumer habits
                                                                                                                                                                                                                                                                                                                                                                              • Figure 59: Changes in spending habits on leisure and entertainment in 2017, January 2018
                                                                                                                                                                                                                                                                                                                                                                            • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                                              • Gambling
                                                                                                                                                                                                                                                                                                                                                                                • Tenpin bowling
                                                                                                                                                                                                                                                                                                                                                                                  • Music concerts and festivals
                                                                                                                                                                                                                                                                                                                                                                                    • Nightclubs
                                                                                                                                                                                                                                                                                                                                                                                    • Home and Garden

                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                        • Market – Past, present, future
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 60: UK home and garden market value, 2012-17
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 61: Best- and worst-case forecast value sales of the home and garden market, at current prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                        • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                                                          • Winners
                                                                                                                                                                                                                                                                                                                                                                                            • Home accessories
                                                                                                                                                                                                                                                                                                                                                                                              • Garden products
                                                                                                                                                                                                                                                                                                                                                                                                • Major domestic appliances
                                                                                                                                                                                                                                                                                                                                                                                                  • Losers
                                                                                                                                                                                                                                                                                                                                                                                                    • Kitchens and kitchen furniture
                                                                                                                                                                                                                                                                                                                                                                                                      • Bathrooms and bathroom accessories
                                                                                                                                                                                                                                                                                                                                                                                                        • Furniture
                                                                                                                                                                                                                                                                                                                                                                                                          • Small kitchen appliances
                                                                                                                                                                                                                                                                                                                                                                                                            • Changing consumer habits
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 62: Changes in spending habits on home and garden products in 2017, January 2018
                                                                                                                                                                                                                                                                                                                                                                                                            • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                                                                              • Furniture
                                                                                                                                                                                                                                                                                                                                                                                                                • Small kitchen appliances
                                                                                                                                                                                                                                                                                                                                                                                                                  • Gardens
                                                                                                                                                                                                                                                                                                                                                                                                                    • Tableware and cookware
                                                                                                                                                                                                                                                                                                                                                                                                                    • Transport

                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                        • Market – Past, present, future
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 63: UK transport market value, 2012-17
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 64: Best- and worst-case forecast value sales of the transport market, at current prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                          • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                                                                                            • Winners
                                                                                                                                                                                                                                                                                                                                                                                                                              • Used cars
                                                                                                                                                                                                                                                                                                                                                                                                                                • Motorcycles
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Low-cost airlines
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Losers
                                                                                                                                                                                                                                                                                                                                                                                                                                      • New cars
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Diesel cars
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Cars
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Motorcycles
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Airlines
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Holidays

                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market – Past, present, future
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 65: UK holidays market value, 2012-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 66: Best- and worst-case forecast value sales of the holidays market, at current prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Winners
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • North Africa
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Beach holidays
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Holidays to the US and Dollar-pegged nations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Losers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Overseas short breaks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Changing consumer habits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 67: Changes in spending habits on holidays in 2017, January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Domestic tourism
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Holiday finance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Airlines
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Personal Finance

                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market – Past, present, future
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 68: UK personal finance market value, 2012-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 69: Best- and worst-case forecast value sales of the personal finance market, at current prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Winners
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • New entrants
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Pensions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Losers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Cash-based savings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Consumer credit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Changing consumer habits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer attitudes towards debt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumers and retail banking
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumers, saving and investing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Housing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market – Past, present, future
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 70: UK housing market value, 2012-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 71: Best- and worst-case forecast value sales of the housing market, at current prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Changing consumer habits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mortgages
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Consumer attitudes towards property ownership
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Mortgage advice
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Newsagents’ Goods

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market – Past, present, future
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 72: UK newsagents’ goods market value, 2012-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 73: Best- and worst-case forecast value sales of the newsagents’ goods market, at current prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Greetings cards
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Cigarettes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Miscellaneous Expenditure

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market – Past, present, future
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 74: UK miscellaneous expenditure market value, 2012-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 75: Best- and worst-case forecast value sales of the miscellaneous expenditure market, at current prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Winners
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Private healthcare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Optical goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Toys and games
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Pet food
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Losers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Disposable nappies and wipes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Private healthcare services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Disposable nappies and wipes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Pet food
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The Consumer – What You Need to Know

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Savvy shopping habits keep spending levels stable …
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • … but price promotions become less readily available in supermarkets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Inflation drives consumer spending on food
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brits favour big government when it comes to social issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Millennials take responsibility for change
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Addressing gender equality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • A revamp for Brand Britain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Celebrating diversity in the UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • A world of opportunity outside of London
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The best of British
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brits take pride in the struggling NHS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Changes in Spending Habits

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Savvy shopping habits keep spending levels stable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 76: Changes in spending habits in the last 12 months, January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Inflation drives consumer spending on food
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 77: Agreement with the statement “I buy premium own-label products”, March 2016-December 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Consumers lessen spending on eating out
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 78: Difference between proportions of people spending more and less, January 2018 and February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Young men invest in their appearance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 79: Proportion of adults spending more on beauty product s and toiletries, by gender and age, January 2018 and February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 80: Proportion of adults spending more on clothing and accessories (including footwear), by gender and age, January 2018 and February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Reasons Why People Spent Less

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Shoppers become more focused on deal hunting …
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 81: Reasons why people spent less across all categories (netted across all sectors), February 2017 and January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • … but price promotions become less readily available in supermarkets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 82: Reasons why people spent less in 2017, by category, January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 83: Changes in the proportion of shoppers who agree they spent less by switching product/brand/store, February 2017 and January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Tackling Social Issues: Whose Responsibility Is It?

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brits favour big government when it comes to social issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 84: People’s attitude towards who should be taking the lead role in tackling selected social issues January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Putting the consumer before profits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 85: Heineken’s ‘Moderate drinkers wanted’ campaign, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Addressing gender equality in the workplace …
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • … and in advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Millennials take responsibility for change
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 86: People’s attitude towards who should be taking the lead role in tackling selected social issues, NETs, by generation, January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Attitudes towards Britain’s Place on the World Stage

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Is British identity in crisis...?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 87: Attitudes towards Britain’s reputation abroad, January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • … and what does this mean for brand Britain?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 88: Burberry Rainbow canvas, February 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Celebrating diversity in the UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 89: Debenhams’ “#YouShall Find Your Fairytale Christmas” campaign, December 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brits doubt UK’s environmental credentials
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 90: Levels of agreement with statements on UK’s ethical and environmental reputation, by age, January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Forgotten Britain

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • A world of opportunity outside of London
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 91: Attitudes towards British society, January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The best of British
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 92: Jigsaw’s “Heart Immigration” campaign, October 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Rousing community spirit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 93: Agreement with the statement “Britain has lost its sense of community”, by age, January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 94: Waitrose’s “Community Matters” initiative, March 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Proud to be British

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brits take pride in the struggling NHS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 95: Aspects of Britain people are most proud of, January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • A boost for Britain’s physical fitness
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 96: Sky Sports’ “Living for Sport” initiative, August 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Young adults proud of British culture
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 97: Aspects of Britain people are most proud of, by age, January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • A Royal boost for the economy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 98: Prince Harry and Meghan Markle announce their engagement, January 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – In-home Food

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 99: UK retail value sales of in-home food, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Foodservice

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 100: UK retail value sales of foodservice, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Non-alcoholic Drinks

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 101: UK retail value sales of non-alcoholic drinks, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Alcoholic Drinks (Retail Market)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 102: UK retail value sales of alcoholic drinks (for in-home consumption), at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Beauty and Personal Care

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 103: UK retail value sales of beauty and personal care products, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – OTC and Pharmaceuticals

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 104: UK retail value sales of OTC and pharmaceuticals, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Fashion

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 105: UK retail value sales of clothing and accessories, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Household Care

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 106: UK retail value sales of household care products, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Technology and Communication

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 107: UK retail value sales of technology and communication products, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Leisure and Entertainment

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 108: UK holidays market, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Home and Garden

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 109: UK retail value sales for home and garden products, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Transport

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 110: UK transport market, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Holidays

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 111: UK holidays market, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Personal Finance

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 112: UK retail value sales of personal finance products, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Housing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 113: UK housing market, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Newsagents’ Goods

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 114: UK retail value sales of newsagents’ goods, at current and constant prices, 2012-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Miscellaneous Expenditure

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 115: Miscellaneous expenditure, at current and constant prices, 2012-22