UK Burger and Chicken Restaurants market report
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Providing the most comprehensive and up-to-date information and analysis of the Burger and Chicken Restaurants market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
Chicken and burger bars are a clearly defined sector of the fast food market. They are largely characterised by the way the leading brands operate so that, in the same way a McDonald’s outlet typifies the burger market, a KFC outlet typifies the chicken market. The way the market has been changing means that although the core product defines these outlets, they also tend to offer other food types. This is particularly the case for burger bars, which also offer chicken and vegetarian options.
Although chicken/burger bars are often characterised by the takeaway nature of the food, a significant proportion also offer an eat-in facility. In many leisure and retail park locations a drivethrough facility accompanies the main restaurant. Home delivery is not well established in this market.
The main meal items are served hot, usually from a counter, with the emphasis on speed of service and consistency of product. The format of each brand is typically standardised, with the consumer being able to expect the same offering and standards throughout the country.
Although small in number by comparison, some outlets in this market such as Nando’s offer a more sophisticated eat-in facility including table service where this is the prime focus of their offer.
Mintel previously estimated the market size based on sales of food only, and excluded the value of any alcoholic and nonalcoholic drinks sales. For this year’s Report, Mintel has revised this approach to include the value of drinks sales thereby giving a more complete picture of the overall health of the market.
This change has also allowed Mintel to re-examine the methodology used to estimate market size. Using a combination of trade interviews, analysis of company results and consumer research findings, Mintel believes that the previous market size underestimated the total size of the market. This, combined with the change in the Report coverage, means that the market size reported in the 2017 Report is significantly higher than that seen in previous editions.
Sales of chicken and burger meals through other outlets, such as pubs and cafés, are not included.
Expert analysis from a specialist in the field
Written by Trish Caddy, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Parents are vital to burger and chicken restaurants as the population of 0-14 year-olds grows. Brands are focusing on non-core items to boost snacking occasions, while diners want to see less sugar, fat and salt in burger and chicken meals. Yet the sector is experiencing the halo effect, with diners interested in gourmet chicken. Meanwhile, daily deals, loyalty cards and late-night openings can nudge more diners to visit.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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