UK Buying for the home online market report
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Providing the most comprehensive and up-to-date information and analysis of the Buying for the Home Online market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report is designed to give an overview of the UK (United Kingdom) online retail market for goods for the home. We look at all online sales, both from store-based retailers and those that only trade online. We include an overview of the market, including forecasts for the way the market will develop, in-depth consumer analysis using our own data, and a look at the key players in the market through company data and news reports. Buying online includes buying for collection from a store or pickup point if the transaction began online.
- Furniture (eg sofa, cupboards, wardrobe)
- Beds or mattresses
- Curtains or blinds
- Sheets, towels, or bedding
- Pictures or ornaments
- Pans, casserole dishes, or cooking utensils
- Small electrical gadgets (eg food mixers, kettle, vacuum cleaner)
- Large home appliances (eg cooker, fridge)
- Tableware (eg plates, bowls, cutlery)
- Laundry accessories
- Gardening goods (eg furniture, barbecues, mowers)
- DIY goods (eg power tools, paint, tiles)
Expert analysis from a specialist in the field
Written by Jane Westgarth, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Online retailing accounts for 12.4% of sales through household goods stores and 18.5% of all consumer spending on the home. Online sales of goods for the home have grown at a rapid rate, growing share of consumer spending, while sales through stores have been relatively stable over the same time period. This shift to shopping online is part of a wider pattern of changing shopping behaviour. Non-store retailing, including Amazon and other pureplay internet sellers, have shown the highest rate of growth in the past five years, prompting store-based retailers to raise their efforts to compete by improving their own web-based services.
Senior Retail Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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