Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cakes, Cake Bars and Sweet Baked Goods market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Richard Caines, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While this is a mature market in terms of overall usage, most people do not treat themselves to cakes and sweet baked goods that often, with scope for increasing frequency of usage. A mixture of activity is needed to appeal, as a broad spread of attributes are important to people when buying cakes. This includes both indulgent treats and products with healthier ingredients that increase permissibility. Strong associations with boosting the mood and special occasions are two key themes for supporting growth.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
This Report examines the UK retail market for cakes, cake bars
and sweet baked goods. The market size includes sales through
all retail channels including direct to consumer. Mintel defines
the market as comprising packaged (wrapped) cakes and sweet
baked goods which are kept at ambient temperatures, as well as
cakes from in-store bakeries and bakery shops.
The market can be broadly segmented into small cakes, large
cakes, celebration cakes, occasion cakes and puddings, and
sweet baked goods.
‘Small cakes’ include individual cakes either sold singly, or as
multipacks or assortments, as well as seasonal and occasion
cakes. These include slices, small pies & tarts, mini rolls,
cupcakes, bites, cake bars, flapjacks and other small cakes.
‘Large cakes’ include cakes intended for sharing. These include
whole cakes, slab cakes, loaf cakes, Swiss rolls, sponge cakes,
large pies & tarts, and tray bakes.
‘Sweet baked goods’ include: crumpets, croissants, brioche
loaves and rolls, pain au chocolat and raisins, American muffins,
scones, hot cross buns/loaves, malt and fruit loaves, pancakes,
teacakes, doughnuts, English muffins, waffles, fruit buns, crêpes,
potato cakes/scones, Irish bread, iced buns, farls, sweet bread/
buns and pikelets.
The Report excludes frozen cakes/pastries, chilled desserts
such as fruit sorbets and cheesecakes, cake mixes or baking
ingredients and biscuits. It also excludes sales via catering or
foodservice establishments ie those sold in cafés, restaurants etc,
however, references and comparisons to these sectors may be
made where relevant.