Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cakes, Cake Bars and Sweet Baked Goods market, its consumers and the major players who make up the market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Covered in this report
This report examines the UK retail market for cakes, cake bars and sweet baked goods. The market size includes sales through all retail channels including direct to consumer. Mintel defines the market as comprising packaged (wrapped) cakes and sweet baked goods which are kept at ambient temperatures, as well as cakes from in-store bakeries and bakery shops.
The market can be broadly segmented into small cakes, large cakes, celebration cakes, occasion cakes and puddings, and sweet baked goods.
‘Small cakes’ include individual cakes either sold singly, or as multipacks or assortments, including seasonal and occasion variants of the same. These include slices, small pies & tarts, mini rolls, cupcakes, bites, cake bars, flapjacks and other small cakes.
‘Large cakes’ include cakes intended for sharing. These include whole cakes, slab cakes, loaf cakes, Swiss rolls, sponge cakes, large pies & tarts and tray bakes.
‘Sweet baked goods’ include: crumpets, croissants, brioche loaves and rolls, pains au chocolat and raisins, American muffins, scones, hot cross buns/loaves, malt and fruit loaves, pancakes, teacakes, doughnuts, English muffins, waffles, fruit buns, crêpes, potato cakes/scones, Irish bread, iced buns, farls, sweet bread/ buns and pikelets.
Expert analysis from a specialist in the field
Written by Alice Baker, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While lower sugar is the key attribute seen to denote healthier cakes/sweet baked goods, companies reformulating products will need to reassure consumers that the taste and indulgent aspects will remain unaffected. That many people find shop-bought cakes too sweet however suggests opportunities for new products with inherently lower-sugar recipes.Alice Baker
Food & Drink Analyst