UK Camping and Caravanning market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Camping and Caravanning market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Camping and caravanning trips have declined in number since their 2011 recession-driven peak but the market continues to perform at a strong level, with nearly 17 million trips taken in 2015, over 15 million of which were in the UK.
The market is characterised by a drive towards offering a wider choice of accommodation options, particularly at the premium end of the market, increased use of digital technology to make the act of planning and booking a trip easier and also the introduction of innovations which are making going camping and caravanning more convenient.
Covered in this report
This report covers the market for camping and caravanning, which Mintel defines as holidays that use tents, trailer tents, touring caravans, caravan holiday homes, park homes and motorhomes as accommodation. Holidaymakers may own or rent their equipment, and can travel to their destination carrying their tent, towing their caravan or trailer tent or driving their motorhome/ campervan.
Alternatively, they can stay in caravan holiday homes (statics), timber-clad lodges, apartments, tents or camping pods that are already in place at the holiday park or camp/caravan site.
Expert analysis from a specialist in the field
Written by Michael Oliver, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Camping and caravanning is gradually repositioning itself. Rather than just being the default option for those looking for an affordable way of holidaying, it is starting to be seen as an activity which offers people a high standard and wide choice of accommodation, while at the same time allowing them to reconnect with nature and switch off from their busy day-to-day lives.
Senior Leisure and Media Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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