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UK Camping and Caravans market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Camping and Caravans market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report covers the market for camping and caravanning, which Mintel defines as holidays that use tents, trailer tents, touring caravans, caravan holiday homes, park homes, and motorhomes as accommodation. Holidaymakers may own or rent their equipment, and can travel to their destination carrying their tent, towing their caravan or trailer tent, or driving their motorhome/campervan. Alternatively, they can stay in caravan holiday homes (statics), timber-clad lodges, tents, or ‘glamping’ accommodation such as pods, yurts, or safari tents that are already in place at the holiday park or camp/caravan site.

What you need to know

The volume of domestic camping and caravanning trips reached an estimated 15.7 million in 2018, boosted by the June/July heatwave. In the longer term, demand tends to fluctuate annually with the weather playing a key role; the overall market trend over the past five years, has been flat. Static rentals, glamping, and motorhomes are the dynamic segments of the market at home and abroad, all showing rising consumer demand and benefiting from significant investment and new product development.

Expert analysis from a specialist in the field

Written by John Worthington, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Upmarket options are enabling the market to make greater inroads into more affluent demographics. However, camping and caravanning has one of the broadest social appeals of all holiday types, and affordability and accessibility for those with tighter household budgets need to remain core elements in the future. John Worthington
Senior Leisure Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Two growth years for camping and caravanning but five-year picture remains flat
              • Static rentals, glamping, and motorhomes are most dynamic segments
                • Overseas volumes reach 1.7 million
                  • Figure 1: Forecast of domestic camping and caravanning market, by number of trips, 2013-23
                  • Figure 2: Forecast of overseas camping and caravanning market, by number of trips, 2013-23
                • Companies and brands
                  • Leading holiday park groups investing heavily
                    • Figure 3: Leading UK holiday park operators, by number of sites as of November 2018
                  • Around 9,000 camping and caravan sites in UK
                    • Eurocamp is leading overseas brand
                      • Trend towards aggregation
                        • The consumer
                          • Camping and caravanning up two percentage points since 2016
                            • Figure 4: Experience of camping and caravanning in the past three years, January 2013-October 2018
                          • Budget holiday and back to nature are key motivations
                            • Figure 5: Attractions of camping and caravanning, October 2018
                          • Secondary spend opportunities rising in importance
                            • Figure 6: Popular facilities and services on a camping/caravan site, October 2018
                          • Strong premium lodge and glamping potential
                            • Figure 7: Popular premium products and services on a camping/caravan site, October 2018
                          • Adult-only trend reaches camping and caravanning
                            • Figure 8: Camping and caravanning opportunities, October 2018
                          • What we think
                          • Issues and Insights

                            • Glamping’s second wave
                              • The facts
                                • The implications
                                  • Natural healing
                                    • The facts
                                      • The implications
                                        • Age of survival
                                          • The facts
                                            • The implications
                                              • Heatwave spikes could become common
                                                • The facts
                                                  • The implications
                                                  • The Market – What You Need to Know

                                                    • Domestic volumes up 5% over part two years but five-year trend is flat
                                                      • Overseas volumes reach an estimated 1.7 million
                                                        • Static rentals and glamping are most dynamic segments
                                                          • Motorhome production backs up evidence of rising consumer demand
                                                            • Weather impact
                                                            • Market Size and Forecast

                                                              • Camping and caravanning boosted by heatwave summer…
                                                                • …but still lags behind its ‘staycation peak’
                                                                  • Figure 9: Camping and caravanning, by volume (trips taken), domestic and overseas, 2013-23
                                                                  • Figure 10: Camping and caravanning market, by value (expenditure)*, 2013-23
                                                                • Forecast
                                                                  • Figure 11: Forecast of domestic camping and caravanning market, by number of trips, 2013-23
                                                                  • Figure 12: Forecast of overseas camping and caravanning market, by number of trips, 2013-23
                                                                  • Figure 13: Forecast of domestic camping and caravanning market, by value, 2013-23
                                                              • Segment Performance

                                                                • Static rentals and glamping show biggest increases
                                                                  • Figure 14: Volume of domestic camping and caravanning trips, by segment, 2013-17
                                                                • Premium upgrades driving up spending on statics
                                                                  • Figure 15: Expenditure on domestic camping and caravanning trips, by segment, 2013-17
                                                              • Market Background

                                                                • Consumers cautious amid Brexit uncertainty
                                                                  • Figure 16: UK average weekly earnings (excluding bonuses)* vs CPI inflation, percentage change year on year, January 2017-October 2018
                                                                • Heatwave summer triggers new record high for domestic tourism
                                                                    • Figure 17: Trends in the number and value of domestic holidays taken by UK residents, 2012-17
                                                                  • Overseas holidays also reach record high but growth now slowing
                                                                    • Figure 18: Trends in the number and value of overseas holidays taken by UK residents, 2012-17
                                                                  • Further falls in Pound could boost camping and caravanning
                                                                    • Figure 19: Spot exchange rate, Pound Sterling versus euro, June 2016-November 2018
                                                                  • Rising pump prices likely to stimulate breaks closer to home
                                                                    • Figure 20: Petrol costs (unleaded 95 octane), January 2014-October 2018
                                                                  • Motorhome production shows rapid increase
                                                                    • Figure 21: UK leisure caravan production statistics, 2010-17
                                                                  • Impact of weather on camping and caravanning
                                                                      • Figure 22: UK annual weather trends and % volume change in camping and caravanning, 2012-17
                                                                  • Companies and Brands – What You Need to Know

                                                                    • Park operators are largest players in a fragmented market
                                                                      • Around 9,000 camping and caravan sites in UK
                                                                        • Eurocamp/Al Fresco are the leading overseas brands
                                                                          • Rise of aggregators
                                                                            • New product development
                                                                            • Market Share

                                                                                • Holiday parks
                                                                                  • Parkdean Resorts
                                                                                    • Haven Leisure
                                                                                      • Park Holidays UK
                                                                                        • Darwin Escapes
                                                                                          • Other park operators
                                                                                            • Hoseasons
                                                                                              • Figure 23: Leading UK holiday park operators, by number of sites as of November 2018, and revenue 2016-17
                                                                                            • Campsites and caravan sites
                                                                                              • The Caravan and Motorhome Club
                                                                                                • The Camping and Caravanning Club
                                                                                                  • Emergence of aggregators
                                                                                                    • Glamping
                                                                                                      • Overseas camping and caravanning
                                                                                                        • Eurocamp
                                                                                                          • Others
                                                                                                          • Launch Activity and Innovation

                                                                                                            • Holiday park investment
                                                                                                              • Pet-friendly parks
                                                                                                                • Escorted motorhome tours
                                                                                                                  • New motorhome hire models
                                                                                                                    • ‘Second wave’ of glamping
                                                                                                                    • The Consumer – What You Need to Know

                                                                                                                      • Market penetration up two percentage points but still down on 2013 levels
                                                                                                                        • Demand for glamping has tripled since 2016
                                                                                                                          • Budget break and back to nature are leading motivations
                                                                                                                            • Secondary spend opportunities play a growing role in consumer decisions
                                                                                                                              • Premium accommodation growing in popularity
                                                                                                                                • Overseas potential
                                                                                                                                  • Adult-only camping and caravanning
                                                                                                                                  • Experience of Camping and Caravanning

                                                                                                                                    • Market penetration up two percentage points since 2016
                                                                                                                                      • Figure 24: Experience of camping and caravanning in the past three years, January 2013-October 2018
                                                                                                                                    • Statics, glamping and touring demand have risen
                                                                                                                                      • Figure 25: Experience of camping and caravanning in the past three years, February 2016-October 2018
                                                                                                                                    • Almost half of families go camping or caravanning
                                                                                                                                      • Figure 26: Experience of camping and caravanning in the past three years, by age group, October 2018
                                                                                                                                    • Premium products increasing but affordability remains key
                                                                                                                                      • Figure 27: Profile of campers/caravanners in the past three years, by socio-economic group, October 2018
                                                                                                                                      • Figure 28: Profile of campers/caravanners in the past three years, by household income, October 2018
                                                                                                                                    • Large potential scope for expanding consumer base
                                                                                                                                      • Figure 29: Potential interest in camping and caravanning among those who have not been in the past three years, October 2018
                                                                                                                                    • South West is dominant region but Lake District on upward trend
                                                                                                                                      • Figure 30: Destinations visited on a camping/caravanning holiday in the past three years, October 2018
                                                                                                                                    • France and Spain are leading overseas destinations
                                                                                                                                      • Figure 31: Overseas destinations visited on a camping/caravanning holiday in the past three years, October 2018
                                                                                                                                    • Younger Millennials and Londoners favour camping abroad
                                                                                                                                    • Attractions of Camping and Caravanning

                                                                                                                                      • Low-cost holiday is leading attraction
                                                                                                                                        • ‘Back to nature’ is second biggest draw
                                                                                                                                          • Escaping tourist crowds has growing appeal
                                                                                                                                            • Figure 32: Attractions of camping and caravanning, October 2018
                                                                                                                                          • Secure outdoor play valued by mums
                                                                                                                                            • Figure 33: Attractions of camping and caravanning, for families, October 2018
                                                                                                                                            • Figure 34: Attractions of camping and caravanning, by type of holiday, October 2018
                                                                                                                                            • Figure 35: Attractions of camping and caravanning, recent customers versus ‘future potentials’, October 2018
                                                                                                                                            • Figure 36: Attractions of camping and caravanning, domestic versus overseas customers, October 2018
                                                                                                                                        • Camping and Caravanning – Facilities & Services

                                                                                                                                          • Facilities and services are becoming a key driver
                                                                                                                                              • Figure 37: Popular facilities and services on a camping/caravan site, October 2018
                                                                                                                                            • Splash facilities are key in family parks market
                                                                                                                                              • Figure 38: Popular facilities and services on a camping/caravan site among families, October 2018
                                                                                                                                              • Figure 39: Attractions of camping and caravanning, domestic versus overseas customers, October 2018
                                                                                                                                            • Strong interest in premium lodge and glamping products
                                                                                                                                              • Millennials prepared to pay for extra services
                                                                                                                                                • Figure 40: Popular premium products and services on a camping/caravan site, October 2018
                                                                                                                                              • Women far more interested than men in premium products
                                                                                                                                                • Figure 41: Popular premium products and services on a camping/caravan site, by gender, October 2018
                                                                                                                                                • Figure 42: Popular premium products and services on a camping/caravan site, domestic versus overseas customers, October 2018
                                                                                                                                            • Camping and Caravanning – Behaviours & Opportunities

                                                                                                                                              • Camping and caravanning enthusiasts
                                                                                                                                                • Nearcation breaks
                                                                                                                                                  • The heatwave effect
                                                                                                                                                    • Figure 43: Camping and caravanning behaviour and attitudes, October 2018
                                                                                                                                                  • Affluent families show overseas potential
                                                                                                                                                    • Figure 44: Camping and caravanning opportunities, October 2018
                                                                                                                                                  • Adult-only trend
                                                                                                                                                    • Into the wild
                                                                                                                                                      • Learning to survive
                                                                                                                                                      • Appendix – Data Sources, Abbreviations, and Supporting Information

                                                                                                                                                          • Abbreviations
                                                                                                                                                            • Consumer research methodology
                                                                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                                                                • Figure 45: Forecast of domestic camping and caravanning market, by number of trips, 2018-23
                                                                                                                                                                • Figure 46: Forecast of overseas camping and caravanning market, by number of trips, 2018-23
                                                                                                                                                                • Figure 47: Forecast of domestic camping and caravanning market, by value, 2018-23
                                                                                                                                                              • Forecast methodology