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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Ceramic Tiles market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Market segmentation

The ceramic tile industry makes a wide range of products for covering floors and walls, with applications in private, public and industrial buildings. Tiles can be produced in a variety of shapes and sizes, and can incorporate different patterns.

The ceramic tile market is commonly segmented into:

  • glazed tiles
  • unglazed tiles

Company profiles

Mintel's B2B reports provide company profiles and analysis on the major players of the market:

  • British Ceramic Tile (BCT)
  • Johnson Tiles
  • Headlam Group
  • Tile Mountain
  • Topps Tiles

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.


What does the COVID-19 Global Insights Hub give you access to?

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Expert analysis from a specialist in the field

Written by Terry Leggett, a leading analyst in the B2B sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The ceramic tile market is undergoing a vast range of influences. Some are expanding market potential, such as the greater number of bathrooms per property with the en suite trend, while others are less positive, such as the malaise of housing repair and maintenance generally, and open-plan living restricting kitchen wall surfaces. The market is being boosted by stronger new construction activity, but this is tending to encourage the use of low cost tiles. With both kitchens and bathrooms at the heart of lifestyle statements by home owners, the repair and maintenance sector holds the key to future long-term development Terry Leggett
Senior B2B Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Unusual by European standards
              • Figure 1: The total ceramic tile market by value, 2012-18
            • Market segmentation
              • Figure 2: Segmentation of glazed and unglazed tiles, by volume, 2018
            • Glazed tiles – challenging conditions
              • Figure 3: Glazed tile market, by value, 2013-18
            • Less challenging for unglazed tiles
              • Figure 4: Unglazed tile market, by value, 2013-18
            • Macro market drivers
              • Market prospects
                • Figure 5: Forecast segmentation of ceramic tiles, 2019-23
              • Companies and brands
                • Imports dominate
                  • Confined UK industry
                    • Distribution is changing
                        • Figure 6: Distribution of ceramic tiles, 2018
                      • What we think
                      • Issues and Insights

                        • Is e-commerce the new route to market for retailers or manufacturers?
                          • The facts
                            • The implications
                              • Will open-plan living expand market opportunities?
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • The UK – an atypical market
                                      • Fashion influences
                                        • Major retail changes
                                          • The Brexit impact
                                          • Market Size

                                            • An atypical market
                                              • Difficult recent conditions
                                                • Figure 7: The total ceramic tile market by value, 2012-18
                                                • Figure 8: The total ceramic tile market by volume, 2012-18
                                            • Market Segmentation

                                              • Primary types
                                                • Figure 9: Segmentation of glazed and unglazed tiles, by volume, 2018
                                                • Figure 10: Segmentation of glazed and unglazed tiles, by value, 2018
                                              • Glazed tiles
                                                • Figure 11: Glazed tile market, by volume, 2013-18
                                                • Figure 12: Glazed tile market, by value, 2013-18
                                              • Unglazed tiles
                                                  • Figure 13: Unglazed tile market, by volume, 2013-18
                                                  • Figure 14: Unglazed tile market, by value, 2013-18
                                              • Market Forecast

                                                  • The major influences
                                                    • Tile usage – mixed influences
                                                      • New housing – growing demand
                                                        • Figure 15: Forecast new housing market, 2019-23
                                                      • Housing RMI – conflicting trends
                                                        • Figure 16: Forecast trade repair & maintenance housing activity, 2019-23
                                                      • Other macro influences
                                                        • Market prospects, 2019-23
                                                          • Figure 17: Forecast market for ceramic tiles, 2019-23
                                                        • Market segmentation, 2019-23
                                                          • Figure 18: Forecast segmentation of ceramic tiles, 2019-23
                                                      • The Impact of the Economy

                                                        • GDP
                                                          • Figure 19: Quarterly GDP development, Q1 2015-Q1 2019
                                                          • Figure 20: GDP quarterly development, by sector, 2004-19
                                                          • Figure 21: Forecast GDP development, 2019-23
                                                      • Market Trends

                                                        • The fundamentals
                                                          • 1970s revival
                                                            • Artisan tiles
                                                              • Contemporary farmhouse
                                                                • Honeycomb tiles
                                                                  • Large tiles
                                                                    • Long and narrow tiles
                                                                      • Modular tiles
                                                                        • Monochrome
                                                                          • Neutrals
                                                                            • Patterned tiles
                                                                              • Textured surfaces
                                                                                • Tiles beyond kitchens and bathrooms
                                                                                  • Wood effect/digital printed
                                                                                  • Market Drivers

                                                                                    • Overview
                                                                                      • New house building
                                                                                        • Figure 22: Segmentation of housing new construction output, 2014-18
                                                                                        • Figure 23: UK house building completions, 1970-2018
                                                                                        • Figure 24: Comparison of social and private housing completions, 1970-2018
                                                                                      • Number of households
                                                                                        • Figure 25: Number of UK households, 1991-2017
                                                                                        • Figure 26: Size of households, 2017
                                                                                      • Home ownership
                                                                                        • Figure 27: % of families (singles or couples) by housing tenure, 1961-2018
                                                                                      • House prices
                                                                                        • Figure 28: Annual UK house price changes, February 2006-19
                                                                                      • Housing transactions
                                                                                        • Figure 29: Residential property transactions in the UK, by country, 2006-19 financial years (number)
                                                                                      • Housing repair and maintenance expenditure
                                                                                        • Figure 30: Housing repair and maintenance spending, by sector, 2014-18
                                                                                      • DIY activity
                                                                                        • Figure 31: DIY retail sales, 2014-18
                                                                                      • New public non-residential
                                                                                        • Figure 32: Long-term trend in public non-residential construction, 1970-2018
                                                                                        • Figure 33: Segmentation of public non-residential construction output, 2014-18 (£ million)
                                                                                      • New private industrial
                                                                                        • Figure 34: Long-term trend in private industrial construction, 1970-2018
                                                                                        • Figure 35: Segmentation of private industrial construction output, 2014-18 (£ million)
                                                                                      • New private commercial
                                                                                        • Figure 36: Long-term trend in private commercial construction, 1970-2018
                                                                                      • Reduced output in most sectors in 2018
                                                                                          • Figure 37: Segmentation of private commercial construction output, 2014-18 (£ million)
                                                                                        • Positive fashion trends
                                                                                          • Figure 38: The bathroom products market, 2014-18
                                                                                        • Substitute products
                                                                                        • Companies and Brands – What You Need to Know

                                                                                          • Imports dominate
                                                                                            • Challenged industry
                                                                                              • Changing distribution
                                                                                              • Industry Structure

                                                                                                • A small and declining manufacturing industry
                                                                                                  • Figure 39: Changes in the ceramic tile industry structure, 2014-18
                                                                                                • A changing distribution sector
                                                                                                    • Figure 40: Distribution of ceramic tiles, 2018
                                                                                                  • A fragmented fixing industry
                                                                                                    • Figure 41: Composition of the floor and wall covering fixing trade, by size of company, 2017 (number of businesses)
                                                                                                • Competitive Strategies

                                                                                                  • Manufacturers supplementing ranges
                                                                                                    • Distribution changes
                                                                                                      • Trade loyalty points
                                                                                                        • Holding or not holding local stock
                                                                                                          • Specialisation decisions
                                                                                                          • Company Profiles

                                                                                                            • Manufacturing
                                                                                                              • British Ceramic Tile
                                                                                                                  • Figure 42: Financial performance of British Ceramic Tile, 2012-16 (£ 000)
                                                                                                                • Johnson Tiles
                                                                                                                    • Figure 43: Financial performance of Norcros, 2015-19 (£ million)
                                                                                                                    • Figure 44: Turnover performance of Johnson Tiles, 2015-19
                                                                                                                  • Others
                                                                                                                    • Distribution
                                                                                                                      • Headlam Group
                                                                                                                          • Figure 45: Financial performance of Headlam Group, 2014-18 (£ 000)
                                                                                                                        • Tile Mountain
                                                                                                                          • Topps Tiles
                                                                                                                              • Figure 46: Financial performance of Topps Tiles, 2014-18 (£ million)
                                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                              • Abbreviations
                                                                                                                                • Methodology
                                                                                                                                • Further Sources and Contacts

                                                                                                                                  • Trade associations
                                                                                                                                    • The Tile Association
                                                                                                                                      • Trade magazines
                                                                                                                                        • Bathroom Journal
                                                                                                                                          • Bathroom & Kitchen Update
                                                                                                                                            • The Designer
                                                                                                                                              • Kitchen, Bedroom & Bathroom Review
                                                                                                                                                • Local Government News
                                                                                                                                                  • Tile & Stone Journal
                                                                                                                                                    • Tile UK
                                                                                                                                                      • Trade events
                                                                                                                                                        • BBC Good Homes Live
                                                                                                                                                          • Interiors Birmingham
                                                                                                                                                            • EXPOTILE
                                                                                                                                                              • INTERBUILD
                                                                                                                                                                • KBB

                                                                                                                                                                About the report

                                                                                                                                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                • The Consumer

                                                                                                                                                                  What They Want. Why They Want It.

                                                                                                                                                                • The Competitors

                                                                                                                                                                  Who’s Winning. How To Stay Ahead.

                                                                                                                                                                • The Market

                                                                                                                                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                • The Innovations

                                                                                                                                                                  New Ideas. New Products. New Potential.

                                                                                                                                                                • The Opportunities

                                                                                                                                                                  Where The White Space Is. How To Make It Yours.

                                                                                                                                                                • The Trends

                                                                                                                                                                  What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                                                Description