UK Charitable Giving market report
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Providing the most comprehensive and up-to-date information and analysis of the Charitable Giving market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Charities are arguably facing their toughest year yet in 2018. The Oxfam scandal threatens to undermine consumer trust in the sector, whilst the implementation of the General Data Protection Regulation (GDPR) in May will overhaul how charities engage with existing and potential donors.
How charities use personal data remains a key concern when it comes to making a charitable donation. Despite the disruption that it will cause, the GDPR could actually be a net positive for the sector, helping allay those consumer concerns about privacy and data. However, desire for transparency extends beyond how personal data is used. People also want to know how donations are spent and who donations are received from. Charities that focus on improving communication and clarity around these aspects can help rebuild trust in the sector.
Expert analysis from a specialist in the field
Written by Lucy Cornford, a leading analyst in the Beauty & Personal Care, Household and Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
2018 heralds a new era for the third sector. Not only do charitable organisations need to adjust to the rules and regulations of the GDPR, which will influence how they engage with future and existing donors, but the scandal surrounding Oxfam threatens to undermine public confidence in charitable giving.
Head of Beauty & Personal Care, Household and Lifestyles Research
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