Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cheese market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money onMarket Size
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Covered in this report
This report examines the UK retail market for cheese. For the
purposes of this report, Mintel’s definition includes products
sold through the grocery retail channel and direct to consumers,
- Fresh cheese and cream cheese
- Hard cheese and semi-hard cheese
- Processed cheese
- Soft cheese and semi-soft cheese
The market size includes sales of cottage cheese; however, this
is excluded from all other parts of the report, as it falls under
the curd and quark category. Sales via catering or foodservice
establishments are excluded.
What you need to know
Estimated at £2.6 billion in 2018, sales of cheese grew by a
decidedly modest 2.7% over 2013-18, while volumes experienced
a marginal decline of 0.3%. Cheese is a household staple, with
92% of UK (United Kingdom) adults eating it, and 67% doing so
at least twice in a typical week.
Cheddar continues to be the most popular type purchased, with older age groups being core users.
Eating of all types of cheese drops among 16-24s; however, they
show heightened interest in plant-based cheese alternatives.
The market’s return to growth in 2018 has been driven by the
recipe and continental cheese segments, tapping into consumers’
interest in scratch cooking and ‘foodie-ism’, with these consumers
looking for more adventurous flavours to try. The trend for
consumers to cut back on their meat consumption should prove
beneficial for the cheese market as cheese eaters show openness
to replacing meat with cheese in cooked meals.
Expert analysis from a specialist in the field
Written by Alyson Parkes, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Strong interest in purchasing cheese from local producers in supermarkets creates scope for the grocers to tap into the allure of specialist cheese shops, while leveraging the overarching interest in buying British produce. Meanwhile, the trend towards reducing meat consumption presents an opportunity for the market to encourage more frequent usage by positioning cheese as a suitable alternative to meat in main meals.Alyson Parkes
Food & Drink Analyst