UK Childrenswear market report
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Providing the most comprehensive and up-to-date information and analysis of the Childrenswear market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For the purposes of this report, Mintel has used the following definitions:
- The market size for childrenswear incorporates all clothing for children aged 0-15 years, including schoolwear.
- Baby and infantswear relates specifically to clothing for children up to the age of 4 and includes bibs, but excludes nappies and disposable nappies.
What you need to know
Mintel estimates that the market for childrenswear is set to grow by 4.5% in 2018, reaching £6.9 billion. The childrenswear market is particularly reliant on sales from supermarkets and clothing specialist retailers, rather than childrenswear specialists. Additionally, as the largest childrenswear specialists have struggled, we have seen an increase in the number of clothing retailers that have upped their focus on childrenswear, seeing this category as a good opportunity for growth.
While the birth rate is slowing, the growing tween and teen population presents opportunities, particularly as the older age ranges are likely to care about fashionability of clothing, are more into brands, and are heavily influenced by social media personalities, as seen from our consumer research.
Childrenswear shoppers are mostly concerned about price and quality but are also heavily swayed by convenience, which gives supermarkets the edge. There are also several trends that have been making waves in the childrenswear market, such as mini-me styling and gender-neutral options.
Expert analysis from a specialist in the field
Written by Chana Baram, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The childrenswear sector is faring well due partly to a growing population of children in the older age groups (10-14-years-old) and a growing interest in fashion-led clothing for children and teens. However, while clothing specialists and supermarkets are flourishing in the childrenswear space, specialist childrenswear retailers are struggling. The large specialist chains must offer more in order to compete and truly stand out.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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