UK Childrenswear market report
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Providing the most comprehensive and up-to-date information and analysis of the Childrenswear market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
For the purposes of this Report, Mintel has used the following definitions:
The market size for childrenswear incorporates all clothing for children aged 0-14 years, including schoolwear. Baby and infantswear relates specifically to clothing for children up to the age of 4 and includes bibs, but excludes nappies and disposable nappies.
Footwear is not included in this Report (for more information on this see Footwear Retailing – UK, July 2016).
Some children reach full adult sizes before they reach the top of this age range, and will shop in outlets that cater for fully grown men and women, rather than for children per se. The market sizes do not include this spending, as it is already included in data for womenswear and menswear. However, discussions of outlets used for shopping include outlets that sell adult sizes to children.
Expert analysis from a specialist in the field
Written by Tamara Sender, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The growing tween and teen population presents opportunities for the sector, particularly for retailers that offer the latest trends in age-appropriate styles because over half of children aged 10-14 want their clothes to be fashionable. Young fashion retailers are in a good position to target this demographic with specific teen collections as these social media-savvy digital natives are influenced by the same fashion images as older teens.
Senior Consumer Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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