UK Christmas Gift Buying Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Christmas Gift Buying market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report is one of a pair of reports looking at Christmas 2018. This report focuses on gifts and the implications of Christmas trading for the future of retailing in general. The other focuses on spending for the home, including on food. This report examines the retail sales performance in December 2018 and the impact on December of discounting in November.
The consumer research for the report looks at:
- Who buys Christmas gifts?
- How and where they bought?
- What they bought?
- Who they bought for?
- How they got their gifts? (in-store or delivered)
- What they spent on Christmas gifts in 2018?
- Was it more or less than in 2017?
- When they shop for Christmas gifts?
- Consumer shopping behaviours in the lead-up to Christmas 2018?
- Attitudes towards shopping at Christmas?
Key points included
- Retailers’ performance over Christmas and a breakdown by major sector
- The wider economic picture around Christmas and what it means for 2019
- The growth of online, how it is changing and its impact on the development of retailing
Expert analysis from a specialist in the field
Written by Thomas Slide, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
It was not a great Christmas, but it was not the disaster that some early reports suggested either. Demand slowed in the final quarter and some sales were pulled forward to November by early discounting. It’s an immensely challenging time for retailers, but whether they trade online, in stores or both, the basics of retailing have not changed and those that focus on getting this right continue to find opportunities for growth.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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