Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cider market, its consumers and the major players who make up the market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Covered in this report
All ciders are included within this report: low/no-alcohol to superstrength; draught and packaged cider; unflavoured and flavoured ciders; still and sparkling ciders. Both on- and off-trade sales are included in the UK market size.
The NACM (National Association of Cider Makers) Code of Practice states that the alcohol content of cider must be greater than 1.2% ABV (Alcohol by Volume) but less than 8.5% ABV; products in excess of 8.5% ABV are classified as apple wine.
Perry and pear cider are both included in this report. Whilst it is recognised that perry refers to a drink made using fermented pear juice, this term is used to describe light perries that are sold as wine-style drinks. Perries that are sold alongside ciders are referred to, for the purposes of this report, as pear cider.
Flavoured cider refers to drinks marketed as ciders that contain flavourings or fruit other than pear or apple. Examples include Kopparberg Mixed Fruit, and Brothers Strawberry.
Excluded: Apple-flavoured alcoholic carbonates.
Key points included
- Barrel-aged ciders can help companies to engage older consumers
- Multiple avenues to explore to boost usage of craft ciders
- A stronger focus on ingredient varieties would boost perry
Expert analysis from a specialist in the field
Written by Alice Baker, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Barrel-aged ciders appeal particularly to over-55s, making these variants a promising means for companies to maintain engagement among older consumers. As well as tapping into quality associations around longer ageing, these products would also offer a less sweet flavour profile, which is likely to be particularly welcome to older people.Alice Baker
Food & Drink Analyst