UK Cinemas market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cinemas market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report focuses on commercial cinemas – sites whose primary day-to-day function is the commercial display of content. However, data on sites and screens includes any that accept advertising. Companies that own, lease, manage or operate facilities for the day-to-day commercial display of films will be referred to as “cinema operators” or “exhibitors”. Companies that distribute and/or produce films are not the subject of this report and will be referred to as “film distributors”.
What you need to know
People are estimated to have visited the cinema in their highest numbers in the last decade during 2018. This is despite the impact of the World Cup and warm weather during the normally lucrative summer months. The growth in ticket prices has stalled in 2018, but other revenue streams have continued to grow including concessions, advertising and online booking fees.
An area of heavy investment is in premium screens and luxury theatres. The most avid cinema fans are receptive to these choices, so expanding their availability should help boost ticket revenue. Meanwhile, the majority of cinema-goers are also taking advantage of discount offers when booking tickets, which serves to mitigate the effect of a perception that cinema tickets are priced too high.
Expert analysis from a specialist in the field
Written by Andrew Moss, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Rising ticket prices may deter cinema-goers from visiting as regularly as they’d like. Cinema operators are therefore looking at revenue streams beyond raising ticket base prices, including investing in widescreen theatres and ultra-comfortable VIP seating. However, by increasing the range of ticket options they risk losing clear differentiation between standard and premium options that could lead to confusion from customers.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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