UK Cleaning in and around the home market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cleaning in and Around the Home market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
All aspects of cleaning within the family home are covered, including:
- The bathroom (eg toilet, bath, sinks, tiles)
- The kitchen (eg countertops, stovetop, tiles)
- The oven
- Vacuuming floors
- Mopping floors
- Sweeping floors
- Dusting items/furniture
- Polishing furniture
- Vacuuming fabrics/upholstery
- Spot cleaning fabrics/upholstery
- Shampooing fabrics/upholstery
This report also includes caring for outdoor spaces, including:
Expert analysis from a specialist in the field
Written by Hera Crossan, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Brands in the cleaning market have to react to changes in the structure of households in the UK – more older consumers, more people living alone, more people living with less space, and hence less need to clean. Adapting to that will be challenging, but there are positive signs too, such as a growing recognition of the role cleaning can play in improving mental health.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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