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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Cloud Computing market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report is concerned with cloud computing, which is defined as a type of computing that relies on sharing computing resources rather than having local servers or personal devices to handle applications. In cloud computing, the word cloud (also frequently phrased as “the cloud”) is used as a metaphor for “the Internet,” so the phrase cloud computing could also be defined as “a type of Internet-based computing,” where different services, such as servers, storage and applications, are delivered to an organisation’s computers and devices through the Internet. Effectively, cloud computing is taking services outside of a company or organisation’s firewall on shared systems

Market Segmentation

  • Manufacturing
  • Utilities
  • Construction
  • Wholesale
  • Retail
  • Transport & Storage
  • Accommodation and Food Service
  • Information and Communication
  • Other Services

Company Profiles

  • Amazon Web Services
  • Microsoft Azure
  • Google Cloud
  • Alibaba Cloud
  • IBM Cloud

Expert analysis from a specialist in the field

Written by Terry Leggett, a leading analyst in the B2B sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Cloud computing is a fast growing market. The corporate need to keep pace with the latest technology combined with the advantages it offers at times of economic disruption mean that the market is potentially even benefitting from the uncertainties caused by Brexit Terry Leggett
Senior B2B Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Strong revenue growth
              • Figure 1: The cloud computing market, 2015-19
            • All revenue streams growing
              • Figure 2: cloud computing revenue streams, 2015-19 (£ billion)
            • Increasing number of companies adopting
              • Figure 3: Cloud services penetration, by company size, 2017
            • Growth in every industry sector
              • Figure 4: Proportion of businesses buying cloud computing services, by end-use industry, 2017
            • Changing focus of attention
              • Figure 5: Leading cloud initiatives, 2019
            • Strong potential
              • Figure 6: Forecast cloud computing market, 2020-24
            • Still issues to address
              • Figure 7: Cloud challenges by company size, 2019
            • Companies and brands
              • Highly competitive sector
                • Figure 8: Worldwide cloud infrastructure spending, 2018 ($ billion)
              • What we think
              • Issues and Insights

                • Why is the UK at the forefront of the European market?
                  • The facts
                    • The implications
                      • The data sovereignty issue
                        • The facts
                          • The implications
                          • The Market – What You Need to Know

                            • The UK one of the European leaders in cloud adoption
                              • Rapid growth
                                • Changing emphasis
                                  • Multi and hybrid clouds
                                  • Market Size

                                    • Growing market penetration
                                      • Figure 9: Cloud services penetration, by company size, 2017
                                    • Strong growth in revenues
                                      • Figure 10: The cloud computing market, 2015-19
                                    • All revenue streams growing
                                        • Figure 11: cloud computing revenue streams, 2015-19 (£ billion)
                                    • Market Segmentation by Application

                                      • Overview
                                        • Figure 12: Proportion of businesses buying cloud computing services, by application, 2017
                                        • Figure 13: Proportion of businesses buying cloud computing services, 2013-17
                                      • Email
                                        • Figure 14: Proportion of businesses buying cloud computing services for email, 2013-17
                                      • Office software
                                        • Figure 15: Proportion of businesses buying cloud computing services for office software, 2013-17
                                      • Hosting of business’ databases
                                        • Figure 16: Proportion of businesses buying cloud computing services for business’ databases, 2013-17
                                      • Storage of files
                                        • Figure 17: Proportion of businesses buying cloud computing services for file storage, 2013-17
                                      • Finance/accounting applications
                                        • Figure 18: Proportion of businesses buying cloud computing services for finance/accounting applications, 2013-17
                                      • CRM software
                                        • Figure 19: Proportion of businesses buying cloud computing services for CRM software applications, 2013-17
                                      • Computing capacity to run own software
                                        • Figure 20: Proportion of businesses buying cloud computing services for computing capacity to run their own software, 2013-17
                                    • Market Segmentation by End-use Industry

                                      • Overview
                                        • Figure 21: Proportion of businesses buying cloud computing services, by end-use industry, 2017
                                      • Manufacturing
                                        • Figure 22: Proportion of businesses buying cloud computing services in the manufacturing sector, 2013-17
                                        • Figure 23: Proportion of businesses buying cloud computing services in the manufacturing sector, by application, 2017
                                      • Utilities
                                        • Figure 24: Proportion of businesses buying cloud computing services in the utilities sector, 2013-17
                                        • Figure 25: Proportion of businesses buying cloud computing services in the manufacturing sector, by application, 2017
                                      • Construction
                                        • Figure 26: Proportion of businesses buying cloud computing services in the construction sector, 2013-17
                                        • Figure 27: Proportion of businesses buying cloud computing services in the construction sector, by application, 2017
                                      • Wholesale
                                        • Figure 28: Proportion of businesses buying cloud computing services in the wholesale sector, 2013-17
                                        • Figure 29: Proportion of businesses buying cloud computing services in the wholesale sector, by application, 2017
                                      • Retail
                                        • Figure 30: Proportion of businesses buying cloud computing services in the retail sector, 2013-17
                                        • Figure 31: Proportion of businesses buying cloud computing services in the retail sector, by application, 2017
                                      • Transport & storage
                                        • Figure 32: Proportion of businesses buying cloud computing services in the transport & storage sector, 2013-17
                                        • Figure 33: Proportion of businesses buying cloud computing services in the transport and storage sector, by application, 2017
                                      • Accommodation & food service
                                        • Figure 34: Proportion of businesses buying cloud computing services in the accommodation & food service sector, 2013-17
                                        • Figure 35: Proportion of businesses buying cloud computing services in the accommodation & food service sector, by application, 2017
                                      • Information & communications
                                        • Figure 36: Proportion of businesses buying cloud computing services in the information & communications sector, 2013-17
                                        • Figure 37: Proportion of businesses buying cloud computing services in the accommodation & food service sector, by application, 2017
                                      • Other services
                                        • Figure 38: Proportion of businesses buying cloud computing services in the other services sector, 2013-17
                                        • Figure 39: Proportion of businesses buying cloud computing services in the other services sector, by application, 2017
                                    • Market Forecast

                                      • The driving forces
                                        • Figure 40: Leading cloud initiatives, 2019
                                      • The worldwide perspective
                                        • Figure 41: Worldwide public cloud service revenue forecast, 2018-22 ($ billion)
                                      • The UK prospects for growth
                                          • Figure 42: Forecast cloud computing market, 2020-24
                                      • The Impact of the Economy

                                        • GDP
                                          • Figure 43: Quarterly GDP development, Q1 2015-Q2 2019
                                          • Figure 44: GDP quarterly development, by sector, 2004-19
                                          • Figure 45: Forecast GDP development, 2019-23
                                      • Market Trends

                                        • Introduction
                                          • Figure 46: Cloud challenges by company size, 2019
                                        • Serverless
                                          • The hybrid and multi cloud development
                                              • Figure 47: Enterprise cloud strategy, 2019
                                              • Figure 48: SME cloud strategy, 2019
                                            • Service mesh
                                              • The maturing of managed containers
                                                • Figure 49: Container tools used, 2018 and 2019
                                              • Managed security
                                                • Edge computing changing with IOT
                                                  • AI becoming mainstream
                                                    • The change in attitude to open source
                                                      • Application networks
                                                      • Market Drivers

                                                        • Internet access and usage
                                                          • Figure 50: Worldwide internet usage, by region 2010-19 (millions and %)
                                                          • Figure 51: Proportion of businesses with internet access in the UK, by size of company, 2013-17 (%)
                                                        • Broadband – An important component
                                                          • Figure 52: Proportion of businesses with Internet access and type of connection, by number of employees, 2013-17 (%)
                                                          • Figure 53: Proportion of businesses by maximum contracted internet connection speed, by number of employees, 2013-17 (%)
                                                        • Websites
                                                          • Figure 54: Proportion of companies operating a website, by size of company, 2017
                                                      • Companies and Brands – What You Need to Know

                                                        • An international sector
                                                          • More fragmented than it seems
                                                            • Margin and capability development
                                                            • Industry Structure

                                                              • Investment requirements create stability
                                                                  • Figure 55: Changes in the structure of the data processing, hosting and related activities industry, 2014-18
                                                                  • Figure 56: Worldwide cloud infrastructure spending, 2018 ($ billion)
                                                              • Competitive Strategies

                                                                • Differentiating to command margin
                                                                  • The multi-cloud issue
                                                                    • The hybrid cloud issue
                                                                      • The colocation issue
                                                                        • Gathering clouds
                                                                          • Route to market changes
                                                                          • Company Profiles

                                                                            • Amazon Web Services
                                                                              • Activity
                                                                                • Performance
                                                                                  • Figure 57: Quarterly revenues of Amazon Web Services, 2014-19
                                                                                  • Figure 58: Financial performance of Amazon Web Services UK, 2014-17 (£ 000)
                                                                                • Strategy
                                                                                  • Microsoft Azure
                                                                                    • Activity
                                                                                      • Performance
                                                                                        • Figure 59: Quarterly commercial cloud revenues of Microsoft, 2015-19
                                                                                      • Strategy
                                                                                        • Google Cloud
                                                                                          • Activity
                                                                                            • Performance
                                                                                              • Strategy
                                                                                                • Alibaba Cloud
                                                                                                  • Activity
                                                                                                    • Performance
                                                                                                      • Figure 60: Quarterly cloud and total revenues of Alibaba, 2016-19
                                                                                                    • Strategy
                                                                                                      • IBM Cloud
                                                                                                        • Activity
                                                                                                          • Performance
                                                                                                            • Figure 61: Quarterly revenues of IBM, 2014-19
                                                                                                          • Strategy
                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                              • Abbreviations
                                                                                                                • Methodology

                                                                                                                About the report

                                                                                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                • The Consumer

                                                                                                                  What They Want. Why They Want It.

                                                                                                                • The Competitors

                                                                                                                  Who’s Winning. How To Stay Ahead.

                                                                                                                • The Market

                                                                                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                • The Innovations

                                                                                                                  New Ideas. New Products. New Potential.

                                                                                                                • The Opportunities

                                                                                                                  Where The White Space Is. How To Make It Yours.

                                                                                                                • The Trends

                                                                                                                  What’s Shaping Demand – Today And Tomorrow.

                                                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                Description