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UK Colour Cosmetics market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Colour Cosmetics market, its consumers and the major players who make up that market.


Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?


Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics


Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?


What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Expert analysis from a specialist in the field

Written by Roshida Khanom, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The colour cosmetics category continues to show strong year-on-year growth, although this is being driven by trends rather than innovation. Indeed, NPD has shown an overall decline since 2014 whilst purchase is up, suggesting that make-up trends continue to encourage women to browse and buy in the sector. Whilst diversity has been a key theme in advertising, there is still a way to go before this is reflected in NPD, which could offer further growth to the sector. Roshida Khanom
Associate Director - Beauty & Personal Care

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

This report discusses the following key topics:

Products covered in this Report

For the purposes of this Report, Mintel has used the following definitions:

  • Face make-up: foundation, concealer, face powder, BB/CC cream, tinted moisturiser, blusher, bronzer, primer, highlighter, colour correctors, contouring products.
  • Eye make-up: mascara, eyeliner, eyeshadow, eyebrow products, false eyelashes.
  • Lip make-up: lipstick, lip gloss, lip liner, tinted lip balm.
  • Nail make-up: nail polish, gel/UV nail polish, false nails.

Within this Report, we also discuss base colour and point colour make-up. Base make-up refers to products for the face that create an even cover for the skin; primarily foundation, concealer, BB/CC creams and face powder. By contrast, point colour refers to makeup products that are designed to draw attention to specific areas, such as eye, lip and nail make-up.


Nail care products (eg cuticle cream, buffers and French manicure) are excluded. Body glitter products and instant tanning products are also outside the scope of this Report.

What you get

What's included

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Targeting information to older people
              • Tightening budgets could drive a savvy shopper
                • Companies and brands
                  • Unilever takes a stand against influencer marketers
                    • The consumer
                      • Brand websites are important
                        • Figure 1: Sources of BPC information, June 2018
                      • Traditional experts are most trusted
                        • Figure 2: Trusted sources of BPC advice, June 2018
                      • Blogger fatigue…but not amongst young people
                        • Figure 3: Attitudes towards beauty bloggers/vloggers, June 2018
                      • Instagram is popular for beauty content
                        • Figure 4: Use of social media for BPC reasons, June 2018
                      • Following is for learning and inspiration
                        • Figure 5: Reasons for following a beauty brand/celebrity/blogger, June 2018
                      • What we think
                      • Issues and Insights

                        • How influential are influencers?
                          • The facts
                            • The implications
                              • Retail environments are crucial
                                • The facts
                                  • The implications
                                    • Highlight the expert
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Shifting the age discussion
                                            • Teens are influenced by their friends
                                              • Tightening budgets could drive a savvy shopper
                                                • Social media networks have varying levels of trust
                                                • Market Drivers

                                                  • Older people value face-to-face advice
                                                    • Figure 6: Trends in the age structure of the UK population, 2013-23
                                                  • Rise in teens could drive technology usage
                                                    • Household purses may tighten
                                                      • Figure 7: Trends in how respondents would describe their financial situation, June 2017 and June 2018
                                                    • Facebook gets some bad rep
                                                      • Figure 8: Correspondence analysis of social networks, April 2018
                                                      • Figure 9: Words associated with social networks, April 2018
                                                    • Snapchat remains popular amongst under-20s
                                                      • Instagram is cutting edge, whilst YouTube is informative
                                                        • Technology is used in-store
                                                          • Figure 10: Sources of brand/product information in the last six months, June 2017
                                                        • Print circulation is on the decline
                                                          • Personal care brands are considered expert
                                                            • Figure 11: Top ranking of brands in the BPC sector by agreement with ‘expert’, January 2015-November 2017
                                                          • Department stores remain relevant
                                                            • Figure 12: Attitudes towards department stores, February 2018
                                                          • Men need a helping hand
                                                            • Figure 13: Purchase of beauty and personal care products, by gender, June 2018
                                                        • Innovation and Promotion

                                                          • Social media influencers; moving beyond the numbers
                                                            • It’s all about the beauty brand websites
                                                              • Figure 14: L’Oréal’s ‘the science of beauty’, July 2018
                                                              • Figure 15: Olay live chat, July 2017
                                                            • Power to the people
                                                              • Retailers remain influential
                                                              • The Consumer – What You Need to Know

                                                                • Brand websites are an important source of information
                                                                  • In-store environments are essential
                                                                    • Traditional experts are trusted
                                                                      • Scepticism towards bloggers/vloggers
                                                                        • Visually-appealing products are important for social media
                                                                          • Following is for inspiration
                                                                          • Sources of BPC Information

                                                                            • Brand and product information is the most sought after
                                                                              • Figure 16: Sources of BPC information, June 2018
                                                                              • Figure 17: Into the gloss homepage, July 2018
                                                                            • Retail environments are essential
                                                                              • Consumers turn to social media for trends
                                                                                • Figure 18: Use of social media and in-store environments to search for information on latest beauty/grooming trends or how to use a new beauty/grooming product, by age, June 2018
                                                                            • Trusted Sources of BPC Advice

                                                                              • In-store counter staff are most trusted
                                                                                • Figure 19: Trusted sources of BPC advice, June 2018
                                                                              • Valuing traditional expertise
                                                                                • Figure 20: Murad skincare consultation, July 2017
                                                                              • Collaborating with experts
                                                                                • Representation matters
                                                                                  • Figure 21: Trust in make-up artists, bloggers/vloggers and beauty editors amongst women, by age, June 2018
                                                                              • Attitudes towards Beauty Bloggers/Vloggers

                                                                                • Blogger/vlogger fatigue
                                                                                  • Figure 22: Attitudes towards beauty bloggers/vloggers, June 2018
                                                                                • Sponsorship is confusing
                                                                                  • Too many collaborations
                                                                                    • Young women still value influencers
                                                                                    • Use of Social Media for BPC Reasons

                                                                                      • Instagram is popular for beauty content
                                                                                        • Figure 23: Use of social media for BPC reasons, June 2018
                                                                                        • Figure 24: Holographic packaging from Benefit Cosmetics, June 2017
                                                                                      • Pretty formulations are also important
                                                                                        • Figure 25: Dr. Jart+ water fuse hydro soothe eye gel, June 2018
                                                                                      • Celebrity following is high on Instagram and Snapchat
                                                                                        • Facebook and Twitter lag behind when it comes to beauty engagement
                                                                                          • Figure 26: Innocent drinks on Twitter, July 2018
                                                                                      • Reasons for Following a Brand/Celebrity/Blogger

                                                                                        • Following is for learning and inspiration
                                                                                          • Figure 27: Reasons for following a beauty brand/celebrity/blogger, by gender, June 2018
                                                                                        • Men look for entertainment
                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                            • Abbreviations
                                                                                              • Consumer research methodology