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UK Colour Cosmetics market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Colour Cosmetics market, its consumers and the major players who make up that market.

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Expert analysis from a specialist in the field

Written by Roshida Khanom, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The colour cosmetics category continues to show strong year-on-year growth, although this is being driven by trends rather than innovation. Indeed, NPD has shown an overall decline since 2014 whilst purchase is up, suggesting that make-up trends continue to encourage women to browse and buy in the sector. Whilst diversity has been a key theme in advertising, there is still a way to go before this is reflected in NPD, which could offer further growth to the sector. Roshida Khanom
Associate Director - Beauty & Personal Care

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

This report discusses the following key topics:

Products covered in this Report

For the purposes of this Report, Mintel has used the following definitions:

  • Face make-up: foundation, concealer, face powder, BB/CC cream, tinted moisturiser, blusher, bronzer, primer, highlighter, colour correctors, contouring products.
  • Eye make-up: mascara, eyeliner, eyeshadow, eyebrow products, false eyelashes.
  • Lip make-up: lipstick, lip gloss, lip liner, tinted lip balm.
  • Nail make-up: nail polish, gel/UV nail polish, false nails.

Within this Report, we also discuss base colour and point colour make-up. Base make-up refers to products for the face that create an even cover for the skin; primarily foundation, concealer, BB/CC creams and face powder. By contrast, point colour refers to makeup products that are designed to draw attention to specific areas, such as eye, lip and nail make-up.

Excluded

Nail care products (eg cuticle cream, buffers and French manicure) are excluded. Body glitter products and instant tanning products are also outside the scope of this Report.

What you get

What's included

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
        • Excluded
        • Executive Summary

            • The market
              • Strong growth in the category year on year
                • Figure 1: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2012-22
              • Companies and brands
                • L’Oréal shows strong sales performance
                  • Figure 2: Manufacturer shares in the UK colour cosmetics market, 2017
                • High level of NPD in 2017
                  • Figure 3: New product development in the colour cosmetics category, by sub-category, January 2015-March 2018
                • The consumer
                  • Face make-up sees a rise in purchase
                    • Figure 4: Buying base make-up, March 2017 and February 2018
                  • Lip gloss makes a comeback
                    • Figure 5: Buying face colour make-up, March 2017 and February 2018
                  • Regular nail polish is popular
                    • Figure 6: Buying nail colour make-up, March 2017 and February 2018
                  • Make-up application on lips is essential
                    • Figure 7: Frequency of applying make-up, February 2018
                  • Women show confidence in eye techniques
                    • Figure 8: Confidence in make-up techniques, February 2018
                  • Make-up is applied at home
                    • Figure 9: Locations where make-up is applied, February 2018
                  • High interest in technology
                    • Figure 10: Usage and interest in technology to aid make-up selection, February 2018
                  • What we think
                  • Issues and Insights

                    • The wide definition of ‘natural’
                      • The facts
                        • The implications
                          • Technology still poses opportunities
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • Market value going from strength to strength
                                  • Face and eyes continue to show strong growth
                                    • Department stores and grocers are popular
                                      • Demographics pose opportunities
                                        • Employment rise highlights need for speed
                                          • Make-up is a holiday essential
                                          • Market Size and Forecast

                                            • A category in growth
                                              • Figure 11: UK retail value sales of colour cosmetics, at current and constant prices, 2012-22
                                            • Strong value growth estimated
                                              • Figure 12: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2012-22
                                            • Forecast methodology
                                            • Market Segmentation

                                              • Face and eyes show strong sales performance
                                                • Figure 13: UK retail value sales of colour cosmetics, by sector 2016-17
                                              • Mass-market and prestige both fare well
                                                • Figure 14: Mass-market and prestige sales of colour cosmetics, 2016-17
                                            • Channels to Market

                                              • Strong growth in value sales in department stores and grocers
                                                • Figure 15: UK retail value sales of colour cosmetics, by outlet type, 2016-17
                                              • Use of online channels increase
                                                • Figure 16: ASOS beauty box, September 2017
                                              • Rise of standalone stores
                                              • Market Drivers

                                                • Older women buy colour make-up
                                                  • Figure 17: Trends in the age structure of the UK female population, 2012-22
                                                • Skin concerns could impact teenagers
                                                  • Time is of the essence
                                                    • Figure 18: Female employment and unemployment, 2012-22
                                                  • Brexit referendum has had little impact on this sector
                                                    • Figure 19: Changes in household finances, January 2015-February 2018
                                                  • Gifting in colour cosmetics is popular
                                                    • Make-up is a holiday essential
                                                      • Buying online is popular
                                                        • Figure 20: Attitudes towards buying online, July 2017
                                                      • Offering facial skincare with colour cosmetics
                                                        • Figure 21: Attitudes towards facial skin care, March 2017
                                                    • Companies and Brands – What You Need to Know

                                                      • L’Oréal continues to perform well
                                                        • Innovation in colour cosmetics remains high
                                                          • Foundations cater to the desire for flawless looks
                                                            • Long-lasting remains important, whilst seasonal claims see a rise
                                                              • Advertising spend declines as brands focus more on outdoor media
                                                                • Changing communication
                                                                  • High street brands are accessible
                                                                  • Market Share

                                                                    • L’Oréal remains popular
                                                                      • Figure 22: Manufacturer shares in the UK colour cosmetics market, 2016 and 2017
                                                                    • Innovation boosts brands
                                                                    • Launch Activity and Innovation

                                                                      • The category maintains a high level of NPD
                                                                        • Figure 23: New product development in the colour cosmetics category, by sub-category, January 2015-March 2018
                                                                      • Nails sees innovation in formats
                                                                        • Hydration is a focus in lips
                                                                          • Figure 24: Hydrating lipstick/lip gloss launches, 2017
                                                                        • Creating the flawless skin look
                                                                          • Figure 25: Foundation launches in 2017 offering filtering benefits, 2017
                                                                        • Diversity in NPD in 2017
                                                                          • Little in new formulations
                                                                            • Figure 26: product development in the colour cosmetics category, by launch type, January 2015-March 2018
                                                                          • Long-lasting remains top claim
                                                                            • Figure 27: Top claims in the colour cosmetics category in 2017, 2016 and 2017
                                                                          • Seasonal launches see a rise
                                                                            • Estée Lauder continues to lead NPD
                                                                              • Figure 28: New product development in the colour cosmetics category by top ultimate companies and other, 2017
                                                                            • Brands spanning across skincare and make-up
                                                                            • Advertising and Marketing Activity

                                                                              • Significant decline in recorded advertising spend
                                                                                • Figure 29: Total recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by media type, January 2015-March 2018
                                                                              • Diversity drives face campaigns in 2017
                                                                                • Figure 30: Total recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by sub-category, January 2015-March 2018
                                                                              • Coty leads recorded advertising spend
                                                                                • Figure 31: Total recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by top manufacturers in 2017
                                                                              • Shifting the narrative
                                                                                • Nielsen Ad Intel coverage
                                                                                • Brand Research

                                                                                    • Brand map
                                                                                      • Figure 32: Attitudes towards and usage of selected brands, April 2018
                                                                                    • Key brand metrics
                                                                                      • Figure 33: Key metrics for selected brands, April 2018
                                                                                    • Brand attitudes: premium brands are worth paying more for
                                                                                      • Figure 34: Attitudes, by brand, April 2018
                                                                                    • Brand personality: mass-market brands are accessible
                                                                                      • Figure 35: Brand personality – Macro image, April 2018
                                                                                    • High street brands have a youthful image
                                                                                      • Figure 36: Brand personality – Micro image, April 2018
                                                                                    • Brand analysis
                                                                                      • Benefit Cosmetics is considered fun
                                                                                        • Figure 37: User profile of Benefit Cosmetics, April 2018
                                                                                      • L’Oréal Paris is considered high quality
                                                                                        • Figure 38: User profile of L’Oréal Paris, April 2018
                                                                                      • Sleek MakeUP is accessible
                                                                                        • Figure 39: User profile of Sleek MakeUP, April 2018
                                                                                      • Missguided Beauty has low usage
                                                                                        • Figure 40: User profile of Missguided Beauty, April 2018
                                                                                      • Avon is considered basic
                                                                                        • Figure 41: User profile of Avon, April 2018
                                                                                      • Fenty Beauty has high differentiation
                                                                                        • Figure 42: User profile of Fenty Beauty, April 2018
                                                                                      • Hourglass Cosmetics is considered ethical
                                                                                        • Figure 43: User profile of Hourglass Cosmetics, April 2018
                                                                                    • The Consumer – What You Need to Know

                                                                                      • Face make-up sees a rise in purchase
                                                                                        • Lip gloss sees a revival
                                                                                          • Lip make-up is essential
                                                                                            • Women are confident when it comes to eye make-up
                                                                                              • Make-up application occurs at home
                                                                                                • Interest in technology is high
                                                                                                  • Shade choice is influenced by skin tone and season
                                                                                                  • Purchase of Make-up

                                                                                                    • Rise in purchase of face make-up
                                                                                                      • Figure 44: Buying base make-up, March 2017 and February 2018
                                                                                                    • Lip gloss makes a come-back
                                                                                                      • Figure 45: Buying face colour make-up, March 2017 and February 2018
                                                                                                    • Regular nail polish is popular
                                                                                                      • Figure 46: Buying nail colour make-up, March 2017 and February 2018
                                                                                                  • Frequency of Make-up Application

                                                                                                    • Lips are essential
                                                                                                      • Figure 47: Frequency of applying make-up, February 2018
                                                                                                    • Lips are important at every age
                                                                                                      • Figure 48: Daily application of make-up on lips, by age, February 2018
                                                                                                    • Eyes are more important to young women
                                                                                                      • Figure 49: Daily application of make-up to the eyes, by age, February 2018
                                                                                                  • Confidence in Make-up Techniques

                                                                                                    • High confidence in eye techniques
                                                                                                      • Figure 50: Confidence in make-up techniques, February 2018
                                                                                                    • Trendy techniques show low confidence
                                                                                                    • Locations of Make-up Application

                                                                                                      • Majority of make-up users apply at home
                                                                                                          • Figure 51: Locations where make-up is applied, February 2018
                                                                                                        • On-the-go application is low
                                                                                                        • Interest in Technology to Aid Make-up Shopping

                                                                                                          • Using augmented reality to drive trial
                                                                                                            • Figure 52: Usage and interest in technology to aid make-up selection, February 2018
                                                                                                          • Augmented reality has its limitations
                                                                                                            • Figure 53: Coty magic mirror, April 2018
                                                                                                          • Striking a conversation
                                                                                                            • Bringing expertise to the consumer
                                                                                                            • Preferred Lipstick Shades

                                                                                                                • The weather impacts choice of lip colour
                                                                                                                  • Figure 54: Quotes relating to weather impacting lipstick shade, March 2018
                                                                                                                • Warm colours are popular
                                                                                                                  • Figure 55: Quotes relating to the most popular shades selected, March 2018
                                                                                                                • Shades at the end of the spectrum have limited appeal
                                                                                                                  • Figure 56: Nude shades and extreme shades with limited/no appeal, March 2018
                                                                                                              • Preferred Eyeshadow Shades

                                                                                                                  • It’s all about the neutrals
                                                                                                                    • Figure 57: Quotes relating to neutral eyeshadow shades, March 2018
                                                                                                                  • Eye colour plays a role
                                                                                                                    • Figure 58: Quotes relating to suiting eyeshadow with eye colour, March 2018
                                                                                                                • Preferred Nail Polish Shades

                                                                                                                    • Nail polish draws attention to hands
                                                                                                                      • Figure 59: Quotes relating to shade selection drawing attention to hands, March 2018
                                                                                                                    • Focus on the neutrals and pinks
                                                                                                                      • Figure 60: Neutral and pink shades selected, March 2018
                                                                                                                    • Bright shades are saved for summer
                                                                                                                      • Figure 61: Quotes related to bright and vibrant shades, March 2018
                                                                                                                  • Preferred Make-up Looks

                                                                                                                      • What is the ‘natural’ look?
                                                                                                                        • Figure 62: Quotes related to natural make-up looks, March 2018
                                                                                                                      • Bold lips make a statement
                                                                                                                        • Figure 63: Quotes relating to bold looks, March 2018
                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                        • Abbreviations
                                                                                                                          • Consumer research methodology
                                                                                                                            • Figure 64: Heat map of preferred lipstick shades, March 2018
                                                                                                                            • Figure 65: Heat map of preferred eyeshadow shades, March 2018
                                                                                                                            • Figure 66: Heat map of preferred nail polish shades, March 2018
                                                                                                                            • Figure 67: Heat map of preferred make-up looks, March 2018
                                                                                                                          • Forecast methodology