Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Colour Cosmetics market, its consumers and the major players who make up the market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money onMarket Size
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Covered in this report
For the purposes of this report, Mintel has used the following
- Face makeup: foundation, concealer, face powder, BB/CC
cream, tinted moisturiser, blusher, bronzer, primer, highlighter,
colour correctors, contouring products.
- Eye makeup: mascara, eyeliner, eyeshadow, eyebrow
products, false eyelashes.
- Lip makeup: lipstick, lip gloss, lip liner, tinted lip balm.
- Nail makeup: nail polish, gel/UV nail polish, false nails.
Within this report, we also discuss base colour and point colour
makeup. Base makeup refers to products for the face that create
an even cover for the skin; primarily foundation, concealer, BB/
CC creams and face powder. By contrast, point colour refers to
makeup products that are designed to draw attention to specific
areas, such as eye, lip and nail makeup.
Nail care products (eg cuticle cream, buffers and French
manicure) are excluded. Body glitter products and instant tanning
products are also outside the scope of this report.
Expert analysis from a specialist in the field
Written by Roshida Khanom, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Value growth of colour cosmetics slowed down in 2018 as women showed evidence of reducing spend by purchasing products less frequently. Whilst the category remains an experimental one, lower-priced mass-market and budget brands are being used to experiment particularly in colour makeup, keeping the overall value down.Roshida Khanom
Associate Director - Beauty & Personal Care