Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Colour Cosmetics market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Roshida Khanom, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The colour cosmetics category continues to show strong year-on-year growth, although this is being driven by trends rather than innovation. Indeed, NPD has shown an overall decline since 2014 whilst purchase is up, suggesting that make-up trends continue to encourage women to browse and buy in the sector. Whilst diversity has been a key theme in advertising, there is still a way to go before this is reflected in NPD, which could offer further growth to the sector.
Associate Director - Beauty & Personal Care
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
For the purposes of this Report, Mintel has used the following
- Face make-up: foundation, concealer, face powder, BB/CC
cream, tinted moisturiser, blusher, bronzer, primer, highlighter,
colour correctors, contouring products.
- Eye make-up: mascara, eyeliner, eyeshadow, eyebrow
products, false eyelashes.
- Lip make-up: lipstick, lip gloss, lip liner, tinted lip balm.
- Nail make-up: nail polish, gel/UV nail polish, false nails.
Within this Report, we also discuss base colour and point colour
make-up. Base make-up refers to products for the face that create
an even cover for the skin; primarily foundation, concealer, BB/CC
creams and face powder. By contrast, point colour refers to makeup
products that are designed to draw attention to specific areas,
such as eye, lip and nail make-up.
Nail care products (eg cuticle cream, buffers and French
manicure) are excluded. Body glitter products and instant tanning
products are also outside the scope of this Report.